Calbee Co., Ltd.
Comedy duo Baiking will appear for the first time in Calbee’s new TV commercial A special site and serialized web video for “Potatoes” who love potatoes will also be released simultaneously from June 3, 2024 (Monday) #1: Suddenly, the boss appears! ?
“Potato” reporter Viking covers the people who love potatoes The two’s light-hearted banter and tsukkomi exchanges are addictive! Pay attention to the expressions of the two who can’t help but be surprised at the many details revealed for the first time!
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Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara, hereinafter referred to as Calbee) is a comedy duo that serves as reporters for the “Potatoes” project, which features various people involved in potato production at the Calbee Group. The web video “#1: Suddenly the boss appears!?” will be released on a special website from June 3, 2024 (Monday), featuring the two Vikings for the first time. Also, from the same day, a new digest version of the TV commercial “Potato Digest Episode 1” will begin broadcasting in the Hokkaido, Tohoku, Chubu, Kinki, and Kyushu-Okinawa areas.
[Image 1: https://prtimes.jp/i/107683/12/resize/d107683-12-e5cf50f0ddbcef7b7338-0.jpg&s3=107683-12-e2b4daaa396a5a49beba2a637f18512a-2255×618.jpg] In this project, we define the people involved in potato production in the Calbee Group as “potatoes,” and we have appointed two members of the comedy duo Baiking as reporters for the first time, creating a website that feels like watching a TV program. I made a video. Over the course of 6 episodes, two Vikings will serve as “potato” reporters and interview “potatoes” on the road based on each theme. In the first episode that will be released this time, we interview Kazuya Tasaki, the president of “Potatoes”, and he talks about his many commitments through the video. Please be sure to pay attention to the addictive light-hearted exchanges between the two Vikings and the series of surprised expressions that they are learning about their commitment for the first time.
■Reason for hiring Baiking
The concept of the “Potato” project was to let customers learn about the Calbee Group’s commitment while having fun, and the role of the reporter was extremely important in enlivening the interaction with the “Potatoes” that appeared. Mr. Kotoge, who regularly reports on various things on many TV programs and entertains viewers, and Mr. Nishimura, who enjoys cooking and other things through his hobbies such as camping, would be happy to serve our customers. We have appointed them because we believe that they will be able to fulfill this important role of reporters with their light-hearted humor and sharp tsukkomi while conveying the charms of potatoes in a fun way. We also hope that by having you enjoy learning about the Calbee Group’s commitment, you will enjoy our products even more deliciously than before.
■WEB video production intention
In this 6-episode video series, we define “potatoes” as the various specialists involved in potato production in the Calbee Group, including employees of Calbee, Calbee Potatoes, and contract producers. This is a project in which two Vikings will introduce the “potatoes” of the field for each theme. In order to get more customers interested in the initiatives of Calbee and Calbee Potato, we aimed for a frame that would make you want to watch more while enjoying it just like a TV program. In the first episode that will be released this time, we will interview Kazuya Tasaki, president of Calbee Potato Co., Ltd., who is also the boss of “Potatoes”, and have the two Vikings enjoy reporting on the various unknown aspects of potatoes. I did.
■Highlights of the web video
This time, for the first time, Calbee has produced web video content for all 6 episodes of the series that will make you feel as if you are watching TV. It’s not just a commercial, but each episode has a solid program feel, and has a satisfying structure. The various “potatoes” that appear for each theme will teach you things that will make the two Vikings wonder, “Is that what they are so particular about?” Although you may be surprised by the unknown details, the
lightheartedness and sharp tsukkomi typical of the two Vikings will become addictive, making it a video that will make you want to watch the sequel as soon as possible. After having fun with the two Vikings and learning about Calbee Group’s commitment, you may find that Calbee products taste even better than usual.
■Episodes from filming
This photo shoot took place in the snowy landscape that spread across the fields of Obihiro. The sunlight reflected off the snow was so bright that the two Vikings couldn’t open their eyes! There were also situations like this. In addition, in the main video, you can see a scene where the two return to their childhood and innocently engage in a snowball fight in the majestic snowy landscape of Hokkaido. Please enjoy the beautiful scenery of Hokkaido as well as the two friends and their playful interactions.
[Image 2: https://prtimes.jp/i/107683/12/resize/d107683-12-703b168a7e32689ea80d-1.jpg&s3=107683-12-3a6d8f4a54c7f70a79306e64ed9bae38-2255×632.jpg] ■Special site concept
The Calbee Group’s potato chip production begins with the cultivation of the fields. The harvested potatoes are delivered to specialists in various fields such as factories and distribution. What they all have in common is the desire to “deliver the best piece.” It’s so delicious because I can’t make it alone. In order to create the best piece, including the fields, potatoes, taste, and quality, there is a lot of attention to detail and the presence of specialists who support them. We would be happy if you could learn about the various aspects of Calbee Potato Chips, such as the things we have cherished over the years, such as working together with contract producers and
cultivating the fields, as well as our commitment to the taste and quality of our potato chips.
■Special site overview
URL: https://www.calbee.co.jp/potatochips/kodawari/
Talent used: Viking
Release date: June 3, 2024 (Monday) 0:00 AM
WEB video title: ♯1: Suddenly the boss appears! ?
Video release schedule: Episode 2 onwards will be released
sequentially from July 2024
■CM overview
Title: “Potato Digest Episode 1”
Cast: Viking
Broadcast start date: Monday, June 3, 2024
Broadcast area: Hokkaido, Tohoku, Chubu, Kinki, Kyushu and Okinawa YouTube URL: https://youtu.be/6wTWmpZXve4
■Performing talent profile
[Image 3: https://prtimes.jp/i/107683/12/resize/d107683-12-b2b9cb15cb0e4801f395-2.jpg&s3=107683-12-3b95e5700bddf482aa78dd38392e2782-491×485.jpg] Viking Comedian
Eiji Kotoge (Kotoge Age) Date of birth: June 6, 1976 Birthplace: Fukuoka Prefecture Mizuki Nishimura (Mizuki Nishimura) Date of birth: April 23, 1977 Birthplace: Hiroshima Prefecture [Biography] Formed in May 1996. In 2012, he advanced to the “King of Conte” finals for the first time and won. Kotoge has been serving as a judge for the competition since 2021. On the other hand, Nishimura is also active as a comedian who loves camping. They produce products such as the all-purpose spice “Bakamabushi” and the yakiniku sauce
“Bakabitashi.”
More details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000107683.html