[ECPower Co., Ltd.] ECPower Co., Ltd., which provides the “customer segment management tool ECPower,” and “Appify –
Stack Co., Ltd., which provides “Mobile App” and “VIP – Membership Program”, begins service partnership
*View in browser* *ECPower Co., Ltd.*
Press release: June 3, 2024
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ECPower Co., Ltd., which provides the “customer segment management tool ECPower,” and “Appify – Mobile App” and “VIP –
Stack Co., Ltd., which provides a membership program, begins a service partnership.
*Shopify businesses using both services can now easily perform customer analysis related to loyalty and omnichannel*
ECPower Co., Ltd., which provides the Shopify extension “Customer Segment Management Tool ECPower”, has announced that the Shopify extension “Appify –
We have started a service partnership with Stack Co., Ltd., which provides “Mobile App” and “VIP – Membership Program”, from June 1, 2024.
* ■ Easily understand purchasing behavior of customer segments based on “VIP” and “Appify” data *
You will be able to manage segments based on membership program status and membership rank, as well as gender and birth month registered in the mobile app, and understand the purchasing behavior of each segment.
Use case example)
“Understand what products Silver members are purchasing on their first and second orders.”
“Manage customer segments based on gender and whether or not a specific product has been purchased”
“Track the number of Gold member customers and LTV trends”
*ECPower can create and manage customer segments based on the data that Appify/VIP writes to “Shopify customer tags”
* ■Analyzing omnichannel customer journeys including online stores and apps* Manage customer segments based on sales channels used for first and subsequent purchases, and easily understand which customer journey paths have high LTV. You’ll be able to see how cross-channel customer experiences are contributing to improving LTV across your store brand. *”Appify” complies with Shopify’s “sales channel” standards. ECPower allows you to manage segments based on “sales channel” data
* Merchants using Shopify POS
Merchants who link customer and sales data with Shopify can analyze data across three channels: physical stores, online stores, and apps.
* ■Using segments based on purchasing behavior for push notifications on Appify, it is now possible to measure CV from segments*
You can deliver mobile app push notifications from “Appify” to segments created with ECPower. Segmentation measures based on needs and purchasing behavior, which were previously limited to some high-performance email delivery tools, can now be implemented in mobile apps.
ECPower automatically measures the order status from customer segments, so even CV measurement via measures can be completed on ECPower.
Use case example)
“Measure CV by offering coupons and points to customers who have purchased products in a specific category within the past 30 days.” “Promote new products to customers who have purchased products with specific product tags and measure CV.”
*ECPower segments can be synchronized with Shopify with one click * ■Jointly develop “analysis recipes” based on know-how and accelerate service collaboration*
We are jointly developing “recipes” of analysis menus aimed at improving loyalty and omnichannel strategies for online stores, including Appify and VIP. These “recipes” will be made available to users in the form of ECPower’s official guides and in-app templates, allowing anyone to perform the necessary data analysis in simple steps.
Themes such as “improving LTV,” “improving customer loyalty,” and “omnichannel” are important trends and management issues in the e-commerce industry these days. Going forward, the two companies will work to strengthen service collaboration and support systems so that more e-commerce businesses can make decisions and solve problems while appropriately using data.
* ■ Company profile *
* ● About ECPower*
ECPower
Inc. develops and provides data analysis SaaS. The Shopify app “ECPower”, which has been available since November 2023, allows you to manage customer segments based on purchasing behavior such as product purchases and track metrics, as well as segment using more than 50 “insight” reports. You can understand and analyze purchasing behavior on a unit-by-unit basis. To date, it has been introduced in over 200 stores in over 10 countries.
Service site URL: https://ec-power.io/
* ● About Stack*
Stack
Inc. provides the SaaS retail core system “SQ” and Shopify function extensions. In April 2021, we officially launched “Appify,” which allows brands to build and operate mobile apps, and in October 2021, we officially launched “VIP,” which allows brands to develop loyalty programs, and we have continued to improve and expand its
functionality. Ta. Over 150 merchants now use Stack’s services. Service site URL: * https://stack.inc/*
*The information listed is as of the date of announcement. Please note that information is subject to change without notice.
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