Skip to content
Home » DEECH and Centcare Group begin test marketing for regional human resources recruitment using trade area analysis.

DEECH and Centcare Group begin test marketing for regional human resources recruitment using trade area analysis.

DEECH Co., Ltd.
DEECH and Centcare Group begin test marketing for regional human resources recruitment using trade area analysis.
Visualize and approach local residents with area marketing DX! ……
Recruitment activities for companies are becoming more difficult due to the rise in the ratio of job offers to applicants. When we look at the nursing care industry, the numbers are even more dire. We will contribute to local recruitment in the nursing care industry with DEECH’s area marketing solutions.
DEECH Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Yoshikazu Kosuge) and CentCare Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Fujima) are hiring local nursing care-related human resources. In order to further promote the event, we have started test marketing using the area marketing system “DEECH”.
[Image 1:×1416.png ]
Area marketing system “DEECH”
■Background of test marketing for recruiting local human resources The average effective job opening ratio announced by the Ministry of Health, Labor and Welfare in December 2020 exceeds 1.31 times, making it extremely difficult for companies to recruit human resources. In the nursing care industry in particular, the problem is becoming even more serious, and in fiscal 2019, the effective job
openings-to-applicants ratio was 4.31 times. Although there has been a slight decline since then, it will remain high at 3.73 times even in 2023. As the labor force continues to decline due to Japan’s overall population decline, securing labor around nursing care facilities has become a major issue for business continuity.
DEECH, which has a reputation for area marketing, has developed a new solution using the area marketing system DEECH’s trade area analysis, with the cooperation of the CentCare Group, in order to solve the issue of hiring local human resources, which is an issue facing the nursing care industry as a whole. To do.
■Area marketing DX initiatives
In order to strengthen recruitment in each region across the country, the CentCare Group will strategically carry out effective area marketing using the web and analogue. In response, we will adopt solutions from DEECH, which has a reputation for providing commercial area analysis and sales promotion solutions for companies with multiple stores, and will conduct test marketing to effectively recruit local human resources through area marketing DX.
■Regional human resource recruitment is now in a more technical era The area marketing system “DEECH” allows you to visualize in detail which areas your target human resources live in by analyzing the trade area around your store or office. By utilizing trade area analysis and analog marketing, it is possible to deliver information to the entire region, which tends to be limited only through recruitment media and online recruitment. Area marketing, which allows information to be delivered directly to the target’s residence, is attracting attention as an optimal method in times when it is difficult to acquire human resources.
[Image 2:×566.png ]
■Company overview
Company name: DEECH Co., Ltd.
Address: 8th floor, Nishi-Shinjuku Prime Square, 7-5-25
Nishi-Shinjuku, Shinjuku-ku, Tokyo
Founded: April 2002
Representative: Representative Director Yoshikazu Kosuge
Business summary:
“DEECH” eliminates all waste in regional sales promotion:
WEB x analog customer attraction solution: Management of owned media “Elima Tsushin”:
Free release of useful materials related to sales promotion:
Seminar on area marketing held:
[Image 3:×532.png ]
■Company overview
Company name: Centcare Holding Co., Ltd.
Location: 5F, Yomiuri Yaesu Building, 2-8-7 Kyobashi, Chuo-ku, Tokyo Established: March 24, 1983
Representative: Kazutoshi Fujima, Representative Director and President URL:
Recruitment site: Business Overview: CentCare Group is a leading company in the nursing care and welfare industry listed on the Tokyo Stock Exchange Prime Market, with operations in 868 locations in 31 prefectures nationwide. Since our founding in 1983, we have grown with a focus on nursing care.
■Inquiries regarding products
Public Relations Sato
More details about this release: