Morinaga Milk Industry Co., Ltd.
You can appear in a TV commercial with Mao Asada! ? “Bifidobacterium Pose Challenge” campaign starts on June 3rd
A special virtual organization “Morinaga Milk Special Stomach Division” has been launched and full-scale activities have begun! The first part of the project is urgently recruiting people who can do the “Bifidobacterium pose (Y-shaped balance)” – Lesson video taught by former rhythmic gymnastics representative from Japan Natsuo Konishi released –
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Morinaga Milk discovered “Bifidobacterium BB536” in infants in 1969, and has been engaged in research on bifidobacteria and intestinal flora for over 50 years. In addition, the large intestine is said to be central to the health of the whole body, and bifidobacteria are essential for large intestine care.
In order to contribute to everyone’s healthy and happy life through the intestines, we have launched a special virtual organization “Morinaga Milk Special Stomach Division” formed by Mao Asada from the advertising department’s intestine and Morinaga Milk employees. I did. This organization will not only disseminate information about bifidobacteria and stomach health, but will also develop content and projects that will allow you to have fun while learning.
For the first part of the project, we are looking for people who can do a Y-shaped balance pose reminiscent of the “Y” shape that is typical of bifidobacteria, and we will be working with Mao Asada, who has demonstrated many beautiful poses in figure skating. We will start the “Bifidobacterium Pose Challenge” campaign to appear in a TV commercial from June 3rd (Monday). In addition, the “Bifidobacterium Pose Challenge” campaign will be featured in the Asahi Shimbun (morning edition, nationwide) on Monday, June 3rd, and “Mao Asada Ice Show “Everlasting33″ from June 3rd (Monday) to June 9th (Sunday). ” will be advertised on a poster posted inside the ticket gate of JR Tachikawa Station near the venue where the event will be held.
[Image 1: https://prtimes.jp/i/21580/1115/resize/d21580-1115-e989a28ac31ff07e8ccd-0.jpg&s3=21580-1115-5496ffe6dc0fb039058390a5141d41ed-3598×1123.jpg] -“Bifidobacteria Pose Challenge” Campaign Overview-
■Campaign name: “Bifidobacteria Pose Challenge” campaign
■Campaign period: June 3, 2024 (Monday) 10:00 to August 8, 2024 (Thursday) 17:00 ■Campaign site: https://www.morinagamilk.co.jp/products/brand/b-kin/challenge/ ■Application conditions: Check the application terms on the campaign site, fill in the necessary information on the application form, Please apply by uploading a video of yourself doing the
Bifidobacterium pose (Y-shaped balance).
*The campaign office will decide the winners after a strict selection from among the applicants.
■Winner benefits: Right to appear in a TV commercial with Mao Asada ■Others: A lesson video of the Bifidobacterium pose (Y-shaped balance) taught by Natsuo Konishi, a former member of Japan’s rhythmic gymnastics team, will be released on the campaign site and the official X of the “Morinaga Milk Special Stomach Division”.
[Image 2: https://prtimes.jp/i/21580/1115/resize/d21580-1115-658b838d335415efcb4c-3.jpg&s3=21580-1115-c22d7aff271d39f7b5fcee4865e93928-290×420.jpg] ■Comment from Mao Asada
As part of the activities of the “Morinaga Milk Special Stomach Section,” of which I am a member of the promotion department, I will try the “Bifidobacterium pose,” which is a variation of the “Y-shaped balance,” which resembles the shape of bifidobacteria. The project has begun. Please continue stretching and training, and let’s appear in a commercial together. We look forward to receiving applications from many people.
From June 2, 2024, the theatrical ice show “Everlasting33” will be held at Tachikawa Stage Garden. Advertisements will also be posted at Tachikawa Station, the closest station to the venue, so please take a look if you have a chance. .
■Morinaga Milk Special Stomach Division
“Morinaga Milk Special Stomach Division” is a special virtual organization on X that thinks about the large intestine and
bifidobacteria on an otaku level, formed by Mao Asada, who is in charge of Morinaga Milk’s advertising department, and Morinaga Milk employees. Employees who are full of love for “Bifidobacteria” will personally disseminate information about Bifidobacteria and stomach health, develop content and projects that can be learned while having fun, and deliver information that is useful for everyone’s stomach health.
X account name: Morinaga Milk Special Stomach Division
X account ID: @tokumei_onaka
X account URL: https://twitter.com/tokumei_onaka
■Morinaga Milk’s Bifidobacterium “Bifidobacterium BB536″
Morinaga Milk’s “Bifidobacterium BB536” is a type of bifidobacterium that was discovered in infants in 1969 and lives in the human stomach. Bifidobacterium, the type of bacteria that lives in the human stomach, is generally sensitive to acid and oxygen, but “Bifidobacterium BB536” is resistant to acid and oxygen, and is used in many products such as yogurt and supplements.
■Bifidobacteria pose (Y-shaped balance)
Bifidobacterium has various shapes depending on the bacteria, but the most typical shape is similar to the letter Y. Since 2023, I have been working with Mao Asada, who is in charge of the advertising
department, and I discovered that the “Y-shaped balance pose” that Asada expresses when skating is similar to the “Y” shape of
bifidobacteria. We focused on this and named it “Bifidobacterium Pose.” On the campaign site and the official X of the Morinaga Milk Special Stomach Division, we will also release a lesson video of the “Bifidobacterium Pose (Y-shaped balance)” taught by Natsuo Konishi, a former representative of Japan’s rhythmic gymnastics team.
[Image 3: https://prtimes.jp/i/21580/1115/resize/d21580-1115-767b4d56547aa7f69724-4.jpg&s3=21580-1115-cbb995dff996e5f696fa3d0f7a1b5ade-1129×509.jpg] ■Click here for PDF
https://prtimes.jp/a/?f=d21580-1115-b2cf2441a3844dd0f39b97c7139c1871.pdf More details about this release:
https://prtimes.jp/main/html/rd/p/000001115.000021580.html