Honey J Corporation Co., Ltd.
Bringing the charm of the Philippines to the world! “LOVE the Philippines” promotion
A new attractive campaign by the Department of Tourism of the Republic of the Philippines was successfully implemented.
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The Department of Tourism of the Republic of the Philippines (DOT Tokyo) has launched a tourism promotion to introduce Boracay Island, a beautiful beach resort in the Philippines, and Manila, an urban resort. Honey J Corporation successfully bid for this project and conducted a 3-day Familiarization (FAM) trip from April 24th to 26th, 2024 with celebrity influencers active on TV and social media.
[Image 1: https://prtimes.jp/i/112116/9/resize/d112116-9-cabf8117c8b3b781b0d6-1.jpg&s3=112116-9-e99e2c04dd59d2705e6a5227163a9339-1200×630.jpg] Promotion purpose
The purpose of this promotion is to leverage the new slogan “LOVE the Philippines” and spread awareness about the enchanting travel experiences of Manila and Boracay, Philippines. Mainly targeting Generation Z and celebrities, participating influencers conveyed in real time the rich culture, beautiful nature, and warm hospitality of the Philippines as they experienced it.
Branding using the “LOVE the Philippines” slogan We emphasized the appeal of the Philippines, especially Manila and Boracay, and aimed to increase awareness of these regions.
About “LOVE the Philippines”
The new branding campaign “LOVE the Philippines” announced by the Philippine Department of Tourism in June 2023 aims to highlight the diversity and rich charm of the Philippines and provide a deep impression to visiting tourists. Masu.
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The campaign logo symbolically represents the nature, culture, and history of the Philippines. This promotional tour was designed to allow participants to experience the true beauty and charm of the Philippines by visiting places named after the logo icon and experiencing activities rooted in the local community.
▼List of landmarks visited on this inspection trip
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Attracting more visitors We introduced local sightseeing spots and activities in an effort to increase the number of Japanese tourists to Manila and Boracay.
Real-time information dissemination by influencers Influencers visited the country, shared their experiences through their SNS, and widely conveyed the real charm of the Philippines.
Creative information dissemination by influencers
The participating influencers were asked to express their experiences in the Philippines in their own free style. The photos and posts they took allowed them to share the Philippines’ beautiful scenery and special experiences in real time, conveying the charm of traveling to the Philippines to their many followers.
For example, photos of Boracay’s beautiful beaches and posts about special dinner experiences left a strong impression on followers and sparked their interest in the Philippines.
▼Post example
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inquiry
Honey J Corporation operates a promotional business aimed at tourist destinations and regional revitalization. For promotional inquiries, please feel free to contact us using the contact details below. About Honey J Corporation
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Honey J is known as “a company that provides overseas marketing support mainly in the travel industry, collaborating with Japanese agencies of overseas luxury hotels, ministries of tourism, airlines, and travel agencies.” So far, we have supported the expansion of hotels into the Japanese market in Indonesia, Thailand, the
Philippines, etc., promotional projects with the Ministry of Tourism, and support for overseas online travel companies to develop the Japanese market.
-About us-
Company name: Honey J Corporation Co., Ltd.
Head office location: Kita-ku, Nagoya
Capital: 60 million yen
Representative: Junichi Ito
More details about this release:
https://prtimes.jp/main/html/rd/p/000000009.000112116.html