Skip to content
Home » Outdoor brand “MOZAMBIQUE” appoints Swedish design agency “Super Tuesday” to propose outdoor for urban life with new brand identity

Outdoor brand “MOZAMBIQUE” appoints Swedish design agency “Super Tuesday” to propose outdoor for urban life with new brand identity

Mozambique Co., Ltd.
Outdoor brand “MOZAMBIQUE” appoints Swedish design agency “Super Tuesday” to propose outdoor for urban life with new brand identity Blending urban life with the outdoors to make today’s diverse lifestyles more seamless. It will be reborn as a modern and stylish MOZAMBIQUE that combines Swedish and Japanese culture.
Creating a new lifestyle that fluidly moves between the everyday and the extraordinary.
Mozambique Corporation has completely renewed the logo, brand colors, product lineup, and official website of its outdoor brand MOZAMBIQUE. We will be rebranding from June 2024, with products that have stylish designs suitable for cities and tough functionality that can survive in nature.
To commemorate the rebranding, we will also carry out a new logo sticker distribution campaign.
[Image 1:×1980.jpg] -New brand concept-
Walk through the brackish waters of the everyday and the extraordinary. city ​​and nature,
life and travel,
day and night.
Like a brackish area where freshwater and seawater meet,
Traveling between two different worlds,
A fluid way of life.
From life to travel
From travel to life
as if floating
Leading every day to a special experience,
fashion and gear.
it is,
daily routine and
Weaving between adventures,
It is the beginning of a new world.
[Image 2:×1080.png ]
■Concept explanation
In response to the diversification of modern people’s lifestyles, we have created a message that blurs the boundaries between conflicting binaries such as “everyday and extraordinary,” “life and travel,” and “city and outdoors,” and encourages a more fluid lifestyle. I’m telling you.
[Image 3:×1996.jpg] -Background of rebranding-
As a Mozambique company with offices in Shibuya, we wanted to make the outdoors more accessible and easier for many people living in urban areas. By bringing elements of the outdoors into the busy city life, people can enjoy a small escape from everyday life.
In this rebranding, we aimed to bring a new lifestyle to urban living, rediscover the charm of the outdoors that can be enjoyed at home, and increase opportunities for people to come into contact with nature. In order to fit into urban life, we break away from the rugged image of camping equipment and pursue a stylish and modern taste.
To establish this new direction, we adopted Swedish design culture. Combining functionality and beauty, the design is simple yet based on deep insight into daily life, providing new inspiration for outdoor experiences in urban life.
*The rebranding was produced by SuperTuesday in Sweden.
[Image 4:×2925.jpg] -Contents of rebranding-
[Image 5:×2194.jpg] The design was inspired by the mountain peak, the silhouette of a tent, and the M in Mountain. Although it is a bold and powerful font influenced by Japanese and German graphic design, it has a delicate beauty due to precise spatial adjustment, and is characterized by its harmony of strength and delicacy.
■Brand color
[Image 6:×2194.jpg] The brand colors are inspired by the dynamic contrast between day and night. Day yellow represents the brightness of the sun, and night black represents the depth of the night. This sharp contrast between yellow and black reflects the unique Japanese sensibilities and creates a sophisticated and cool impression.
[Image 7:×2605.jpg] A Swedish design office was in charge of the logo, colors, and product design for the rebranding. By integrating exquisite Scandinavian design with Japanese culture, we have created a style that blends into any environment.
[Image 8:×2605.jpg] A yellow patch is placed on each product as MOZAMBIQUE’s identity. Symbolizing the brand’s originality and adventurous spirit, this patch is a statement piece that will blend in with any occasion.
[Image 9:×2925.jpg] ■Official website
We have integrated the EC site and brand site and have renewed the site to reflect the new brand identity.
-New logo sticker distribution campaign-
If you register your email address from the URL below, we will give you a free sticker with the new logo. please register. E3%82%B4%E3%82%B9%E3%83%86%E3%83%83%E3%82%AB%E3%83%BC%E9%85%8D%E5%B8%83%E3% 82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3
-Future product development-
[Image 10:×1710.jpg]
[Image 11:×712.jpg]
[Image 12:×1822.jpg] In the future, we plan to develop not only outdoor products, but also apparel and homeware products. We will gradually release newly developed products. In order to sell more unique products, we plan to manufacture our own designed products at our domestic factory. Please look forward to MOZAMBIQUE’s new journey.
Mozambique Co., Ltd.
More details about this release: