Sun Creation Co., Ltd.
[Recommended for Father’s Day!!] We have a wide selection of reading glasses that you’ll want to give to your dad!
A store specializing in reading glasses is open for a limited time in Sugamo, Tokyo! Let’s choose reading glasses as a fashion item! ……
[Image 1: https://prtimes.jp/i/109865/6/resize/d109865-6-79268cfa65795670e2d8-6.jpg&s3=109865-6-df41bb2c1702dfcd48396dfe5e5ef294-2127×833.jpg] “Egao Reading Glasses,” a specialty store specializing in reading glasses produced by “Egao Clothes Store,” a select shop for people over 50 operated by Sun Creation Co., Ltd. (Headquarters: Toshima-ku, Tokyo / Representative Director: Akira Ota), has opened. , will be open for a limited time in preparation for Father’s Day.
Up until now, reading glasses have been chosen for themselves with an emphasis on function, but this time we have added a new perspective of “fashion” to that, creating new possibilities for “reading glasses as a gift” for fathers in their 50s and older. We will propose the following.
[Image 2: https://prtimes.jp/i/109865/6/resize/d109865-6-38df0c3403d6d3e10d1b-7.jpg&s3=109865-6-1c54d47cfee32cafbb7031157d07216a-2127×119.jpg]
[Image 3: https://prtimes.jp/i/109865/6/resize/d109865-6-1d53ce5240ca48095379-8.jpg&s3=109865-6-64a13db3227df406e6ada64e13c65c68-2145×1106.jpg]
[Image 4: https://prtimes.jp/i/109865/6/resize/d109865-6-0e16a7950f3c966704b8-9.jpg&s3=109865-6-768dcbc09d1513b9dfb63fbdbe0fc368-2127×180.jpg] From April 27th to May 19th, 2024, we proposed a style to enjoy reading glasses as a fashion item.
We have opened a reading glasses specialty store “Egao Reading Glasses” for a limited time.
We had more customers than we expected, and they enjoyed a different style of reading glasses.
[Image 5: https://prtimes.jp/i/109865/6/resize/d109865-6-dc190a34b8371eb2d15e-10.jpg&s3=109865-6-c9b1bcd8a0d16886237980f00ccec431-663×662.jpg] as a fashion item
Have fun choosing!
Every customer who was considering purchasing reading glasses from Egao Reading Glasses seemed to be having fun thinking, “These are good, these are good too.”
The appearance is no different from the appearance when choosing clothes. Up until now, I have rarely seen people selecting reading glasses in this way at opticians or mass retailers.
This shows that reading glasses are viewed as a fashion item.
[Image 6: https://prtimes.jp/i/109865/6/resize/d109865-6-ce9c765d3564c1e3436b-11.jpg&s3=109865-6-98b6963ad12bb5ca5ea7eb132383dfb3-662×662.jpg] For souvenirs/presents
Multiple purchases
When purchasing reading glasses, we observed many customers purchasing multiple items.
Although the price is affordable, many people buy multiple reading glasses because they think, “I want to give it to that person, I want to give it to this person,” or “I want to use two reading glasses for myself.” There were many people there.
The packaging also has an original design that will make you happy to receive it.
[Image 7: https://prtimes.jp/i/109865/6/resize/d109865-6-887b0a27675cb6bf45b2-12.jpg&s3=109865-6-424ab0d7ba09fda41863c738368135d5-662×662.jpg] At a store with all reading glasses
400 bottles sold
The store at “Egao Reading Glasses” is all about reading glasses. You don’t often see this sight even at opticians.
Approximately 400 reading glasses were purchased during the limited time sale of approximately 3 weeks.
When I asked the manufacturer, he was surprised and said, “I’ve never heard of a single store selling 400 pairs of reading glasses in such a short period of time.”
Although it was only for a short period of time, it can be said that the new style of reading glasses gained acceptance.
[Image 8: https://prtimes.jp/i/109865/6/resize/d109865-6-99b75ad9c94031b4e4b8-13.jpg&s3=109865-6-6086448cafd412928256cd0602c1e6f6-2127×180.jpg]
[Image 9: https://prtimes.jp/i/109865/6/resize/d109865-6-9f588ace86d0a6b94b44-14.jpg&s3=109865-6-7822c2520f680ba03e4a8db6bc2995fc-973×915.jpg] The younger generation brings their mothers and grandmothers to the store. Since reading glasses are mainly used by people over 50, we thought that they would not be compatible with SNS aimed at young people. However, when we featured the Sugamo store on social media, we received a positive response, mainly from young people in their teens to 30s who don’t normally have contact with EGAO.
We also saw young people who found out about “Egao Reading Glasses” through SNS coming to the store with their mothers and grandmothers. This is because there are potentially many people in the younger generation who want their parents and grandparents to be fashionable, and we believe that this desire has led to Petit Buzz and visits to Egao Reading Glasses.
The new style of reading glasses now functions as a communication tool for the family.
[Image 10: https://prtimes.jp/i/109865/6/resize/d109865-6-ba707f0c693662b53edd-15.jpg&s3=109865-6-7c64299753ed1d16ef61f4c151ae9c63-2127×351.jpg]
[Image 11: https://prtimes.jp/i/109865/6/resize/d109865-6-efe3a74f013c8a333b5a-16.jpg&s3=109865-6-253c3be8bd8bf6c28ad2a8bbd6da7284-1300×1335.jpg] Therefore, “Egao Clothes Store”, which operates a select shop for women over 50 in Sugamo, Tokyo, has produced “Egao Reading Glasses”, a store specializing in reading glasses. For a limited time from 6/7 (Sat) to 6/16 (Sun), we will be opening a store inside Egao Clothing Store.
This time, we have prepared a variety of reading glasses that can be enjoyed as fashion items. Perfect as a gift for Father’s Day or as a new Sugamo souvenir! All Ega reading glasses come in original packaging that can only be obtained here, and all items come with a glass cord. You can choose from three affordable prices. Please try finding a new way to enjoy reading glasses with Egao Reading Glasses.
Egao reading glasses
A limited-time reading glasses specialty store produced by Egao Clothes Store. We propose a new style of reading glasses from a fashion perspective, rather than the traditional emphasis on function. [Telephone number] 03-5980-9850 (shared with Egao Clothing Store) [Address] 1st floor Hikari Mansion, 4-22-26 Sugamo, Toshima-ku, Tokyo 170-0002 (inside Egao Clothes Store)
[Business hours] 10:00~18:00
[Closed] No holidays during the exhibition period. *Sudden schedule changes may occur. please note that.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000109865.html