4FUL Co., Ltd.
Sato Sangyo Co., Ltd., founded 106 years ago, changes its company name to “4FUL Co., Ltd.” for the next 100 years.
“Good for sellers, good for buyers, good for society, good for workers” Our company name and logo embody the management philosophy of “good for all sides” that has been passed down since our founding.
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Sato Sangyo Co., Ltd. https://www.satosangyo.com/ (Head office: Onomichi City, Hiroshima Prefecture, Representative Director: Tomohiko Sato) will change its company name to “4FUL Co., Ltd.” as of Saturday, June 1, 2024. did. Along with this company name change, the corporate logo will also be changed on the same day.
■Background of the company name change
New company name: 4FUL Co., Ltd.
Former company name: Sato Sangyo Co., Ltd.
Date of change: June 1, 2024
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Our company started manufacturing and selling imported miscellaneous goods (woven hats and hand-woven baskets) in Onomichi City, Hiroshima Prefecture in 1918, and now we are a furniture and lifestyle creation company that combines living space and lifestyle. We are developing business including manufacturing and sales, EC business, and platform business.
Looking ahead to the next 100 years, the company name will be changed to Sato on June 1, 2024, in order to clearly reflect the management philosophy “Shihoyoshi” that has been advocated for the past 106 years since its founding. Changed from Sangyo Co., Ltd. to 4FUL Co., Ltd. Our management philosophy “Shihoyoshi” means “good for sellers, good for buyers, good for society, and good for workers,” and it is our company’s reason for existence and our most important goal, which is to pursue a business that makes everyone involved with our company happy. It is my intention to do so.
Taking this company name change as an opportunity, all of our employees are determined to make further efforts to contribute to the local community and society. We look forward to your continued support.
■Thoughts behind the new company name and new logo
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The new company name “4FUL” has the following meaning.
・A coined word created by adding the English word “ful” to the “4” in the management philosophy “Shihoyoshi” to mean fulfilling the four directions.
・By reading 4 as “for”, it becomes “for 〇〇”.
・Acronyms for Furniture and Lifestyle
The new logo inherits the symbol mark of the old logo and symbolizes our attitude toward the next 100 years while inheriting our 100-year history. The corporate colors used represent the beauty of the Seto Inland Sea, and the fan-shaped accent is a decomposition of the symbol mark, representing the islands of the Seto Inland Sea, which is known for its beauty.
■About the scope of impact due to company name change
・Due to this company name change, there will be no changes to the head office address, telephone number, or other contact information. ・There will be no changes to the names of the group companies. ・Changes to the corporate site and related company name display will be reflected sequentially from June 1, 2024.
Company Profile ■Company name 4FUL Co., Ltd. (https://www.satosangyo.com/) Head office location: 226 Saifujicho, Onomichi City, Hiroshima Prefecture Representative: Tomohiko Sato, President and CEO
Business details Furniture and interior planning, development, wholesale, and EC management