Kanro Co., Ltd.
Even in hot seasons! Kanro’s “Salt Kanro Ame” has been relaunched, offering a “umami-salty” flavor with the richness of soy sauce and the salty taste of domestic salt.
~A new package that expresses the world of salt with shades of blue! ～ ……
Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Tetsuya Murata, hereinafter referred to as Kanro), which is well-known for Kanro candy and pure gummy candy, has created a new product that combines the richness of the soy sauce of Kanro candy with the moderate saltiness and umami of domestic salt. The package of “Shio Kanro Ame” has been renewed and will be released nationwide from June 4, 2024 (Tuesday).
[Image 1: https://prtimes.jp/i/41274/505/resize/d41274-505-32bb5675c6d5c9d00228-0.jpg&s3=41274-505-ec5a7e617d4f6c0d1e6b0c45e824eddc-2000×2000.jpg] 《The richness of soy sauce of Kanro candy and the saltiness and flavor of domestic salt match! Refreshing “umami-salty” taste》
Kanro Ame, a long-selling brand that will celebrate its 70th anniversary next year, is made with simple ingredients: sugar, starch syrup, soy sauce, and salt. This product is one of Kanro’s product development policy of “Making the most of the ingredients.” By making full use of technology and manufacturing methods that make the most of the deliciousness of the ingredients themselves, and combining new ingredients, we create a nostalgic yet new taste. I’m exploring. The website “Kanro Ame Shokudo”, which opened in 2020, publishes various recipes using Kanro Ame. The unexpectedness of using candy in cooking has become a hot topic on social media, and in June 2021, the book “Welcome to Kanro Ame Shokudo” (published by Shogakukan), which is a collection of recipes using Kanro Ame, was released and has been very well received. I have received it.
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The newly released “Shio Kanro Ame” is based on the concept of utilizing the ingredients of the “Kanro Ame” brand, and combines the moderate saltiness and flavor of the mellow grilled salt from deep ocean water from Muroto with the characteristic soy sauce of “Kanro Ame”. The “umami-salty” taste that matches the richness of the rice has been very well received.
The package design of “Shio Kanro Ame” has been renewed, and by incorporating a gradation that changes from blue to white and a salt motif, the refreshing “umami-salty” taste of “Shio Kanro Ame” and the salty taste are enhanced. It expressed a worldview. In addition, to make it easier to convey that it is a Kanro candy brand, we have placed the product name and logo in the center, and added an icon that lets you know at a glance that it has a “salty taste” made using domestically produced salt.
In the upcoming season when you want salty taste, please enjoy “Shio Kanro Ame” which has the richness of the traditional Japanese seasoning “soy sauce” and the moderate saltiness and flavor of domestic salt.
[Image 3: https://prtimes.jp/i/41274/505/resize/d41274-505-717a0358cfb1621fb40e-0.jpg&s3=41274-505-5b87c2ef4dc5edfd5bf0c3676a52c409-842×1280.jpg] ■Product overview
Product name: Salt Kanro candy
Release date: Tuesday, June 4, 2024
Reference price: 205 yen (tax included) *8% consumption tax
Contents: 140g (individual packaging included)
Sales area: Nationwide
Features: Good saltiness and flavor of domestic salt
Salt candy that matches the richness of the soy sauce in Kanro candy
■What is Kanro candy?
Kanro candy is a long-selling brand released in 1955. It has been loved by people all over Japan for its gentle taste, but it was renewed in the fall of 2018 and has been made even more delicious with simple ingredients: sugar, starch syrup, soy sauce, and salt. [Kanroame brand site] https://www.kanro.jp/kanroame/
[Image 4: https://prtimes.jp/i/41274/505/resize/d41274-505-ae3375a2a96ad6295443-0.png&s3=41274-505-926c6be471a07b641100794c6105362d-376×266.png ]
[Image 5: https://prtimes.jp/i/41274/505/resize/d41274-505-1b72040e1f9580ed73ba-0.jpg&s3=41274-505-a8e8479468c963690bfd72cf593985e8-1080×1080.jpg] ■What is “Kanroame Shokudo”?
“Kanro Ame Shokudo”, which opened on the web in April 2020, is a recipe site that proposes various recipes using Kanro Ame. The raw materials for Kanro candy are sugar, starch syrup, soy sauce, and salt. They are all ingredients that can be found in the kitchen, but because they are heated under specific conditions, each grain is packed with richness and deliciousness, and when incorporated into everyday dishes, it can be used as a seasoning to add depth to the flavor. It also has the feature of making it easier to bring out the shine in your food. Kanroame Shokudo introduces recipes using Kanroame that you’ll want to secretly share with someone.
[“Kanroame Shokudo” official website]
https://www.kanro.jp/kanroame/kanroameshokudo/
-Kanro development brand-
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■“Kanro” company profile
Company name: Kanro Co., Ltd.
Representative: Tetsuya Murata, Representative Director and President Address: 37th floor, Tokyo Opera City Building, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Founded: November 10, 1912 (Taisho 1)
Business details: Manufacture and sale of confectionery and food products Listing market: TSE Standard Market (Securities code 2216)
URL: Corporate site https://www.kanro.co.jp/
KanroPOCKeT https://kanro.jp/
Since our company’s founding in 1912, we have produced “Kanro Ame,” which is the company name, “Kenko Nodo Ame,” the first throat lozenge in the confectionery food industry, and “Kinno No Ame,” the No. 1 selling brand in the milk flavor candy market*1. We have grown by continuing to create products that are loved by consumers, such as “Milk” and “Pure Gummy,” the pioneer of gummy gummies for adults and the top-selling gummy brand*2. At our directly managed store “Hitotsubu Kanro”, we are promoting the appeal of candy based on the concept of “Hitotsubu that connects people from person to person.” Recently, with the aim of becoming a “purpose-driven company that contributes to a sustainable future for people and society,” as set out in our medium-term management plan 2024, we have been
strengthening our efforts toward “human resources,” which we place at the core of our strategy. I am. In March 2024, our health management initiatives were evaluated and we were certified as a 2024 Health and Productivity Management Organization recommended by the Ministry of Economy, Trade and Industry.
*1 INTAGE Co., Ltd. SRI + Milk Flavor Candy Market Brand Ranking by Cumulative Sales Amount from April 2022 to March 2023
*2 INTAGE Co., Ltd. SRI+ Gummy Market Brand Ranking by Cumulative Sales Value from October 2022 to September 2023
■Purpose “Sweeten the Future ~My heart grows bigger and bigger.~”
[Image 7: https://prtimes.jp/i/41274/505/resize/d41274-505-db32ccbf530446a3f1a7-0.jpg&s3=41274-505-e94d63924308745cb7e7809a635d3235-1579×486.jpg] In 2022, Kanro has established a corporate purpose of “Sweeten the Future ~Let your heart grow bigger.~”. In an era of rapid change and uncertainty, Kanro confirms the journey we have taken thus far and verbalizes our thoughts for the future. Kanro, which has continued to create the future from sugar and take on the challenge of drawing out the power of sugar, will further evolve the technology it has cultivated through its corporate activities, and by accumulating moments when “the heart grows larger”, we will continue to improve people and society. We will contribute to a sustainable future for the world.
[Inquiries from customers regarding this product]
Kanro Co., Ltd. Customer Center
Tel: 0120-88-0422
(Reception hours: Monday to Friday, excluding holidays, 10:00 to 16:00) More details about this release:
https://prtimes.jp/main/html/rd/p/000000505.000041274.html