Suntory Foods International Ltd.
“Craft Boss Double Roasted BLACK” using organic materials is now available exclusively for Aeon Group nationwide
“Craft Boss Delicious Unsweetened Black Tea Lemon” has also been renewed ……
[Image: https://prtimes.jp/i/27480/636/resize/d27480-636-9d1664de1bb8597988e4-0.jpg&s3=27480-636-6b7574af5bb0006a1247d930074830e9-2000×1260.jpg] Suntory Beverage & Food Limited will be releasing “Craft Boss Double Roasted BLACK” and “Craft Boss Delicious Unsweetened Black Tea Lemon” exclusively from Aeon Group starting June 4th (Tuesday). Japan’s organic food market is on the rise. In particular, people in their 30s, whose family structure often changes, purchase organic foods with an image of being “gentle, safe,” and “tasting well,” with an awareness of their health. Against this backdrop, we will be launching a new product, “Craft Boss Double Roasted BLACK,” which uses organic ingredients, and a renewed version of “Craft Boss Delicious Unsweetened Black Tea Lemon.”
-About “Craft Boss Double Roasting BLACK”-
We use 100% organic coffee beans (2 types), which have a clean and strong taste. By using two roasting methods: “high-temperature, short-time roasting,” which strongly brings out the aroma of coffee, and “long-term roasting,” which allows you to enjoy the aroma’s lingering aroma for a long time, we have created a flavor that retains its high aroma and lingers. Ta.
The package clearly emphasizes the product’s value by stating “Made with organic beans” in a gold band against a dark blue background that gives a calm impression of “familiar, authentic coffee.” -About “Craft Boss Delicious Unsweetened Tea Lemon”-
Made with the popular “organic tea leaves and organic lemon juice”, the refreshing aroma and refreshing taste of black tea is maintained, but the lemon scent at the beginning of drinking is strengthened, creating a more refreshing and mellow aroma. It has evolved into a distinctive taste.
In addition, the PET bottle of this product is a “100% sustainable bottle” made only from used PET bottles, just like “GREEN DA・KA・RA Kobashi! Mugicha” (Aeon exclusive product). With the cooperation of customers, used PET bottles in excess of the amount required to manufacture the PET bottles for this product are collected from Aeon Group stores*2.
*1 PET bottles made only from recycled materials or plant-based materials *2 Amount collected in in-store collection boxes (2023 results) and collected in in-store recycling boxes next to vending machines (estimated from vending machine sales volume results in 2023) – Record –
▼Product overview
Product name, capacity, suggested retail price (excluding tax), packaging, release date
Craft Boss Double Roasting BLACK
450ml plastic bottle, 160 yen, 24 bottles, June 4th (Tuesday) Craft Boss Delicious Unsweetened Tea Lemon
600ml plastic bottle, 160 yen, 24 bottles, June 4th (Tuesday) ▼Release area: “Aeon”, “Aeon Style”, “Maxvalu”, etc. nationwide ▼“BOSS” homepage http://suntory.jp/boss/
▽Contact information for inquiries from customers regarding this matter Suntory Customer Center https://www.suntory.co.jp/customer/
that’s all
More details about this release:
https://prtimes.jp/main/html/rd/p/000000636.000027480.html