Konoike group
“I’m sorry you didn’t know.”
Konoike Gumi develops corporate advertising mainly in the Tokyo metropolitan area.
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Konoike Gumi Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Hiromi Watatsu) conducts corporate advertising primarily in the Tokyo metropolitan area with the aim of increasing awareness.
■Main visual
[Image: https://prtimes.jp/i/141207/1/resize/d141207-1-d0397ca66519f65ffe24-0.png&s3=141207-1-bb2cdb08bb2533f0b805a24c3794a0f2-982×736.png] ■Background of the initiative
Konoike Gumi was founded in Osaka in 1871 (Meiji 4). We are a general construction business with over 150 years of experience in 2024. We have been involved in architectural and civil engineering work throughout Japan since early on, and are now involved in the development of social infrastructure overseas as well. In addition, we have been one of the first companies in the construction industry to develop environmental technology, not just in the architecture and civil engineering fields. Unfortunately, not only the business content but also the company name itself is not well known in society. We directly expressed this feeling in the advertisement. ■Advertisement concept: “It’s a shame that you don’t know about it.” First, we want people to know the name of the company, Konoikegumi. We also want people to know about Konoike Gumi’s corporate philosophy and various initiatives. That’s what I thought.
■Posting location
●Posted at 52 major Tokyo Metro stations including Nihonbashi, Shinbashi, Ginza, Shinjuku 3-chome, Takadanobaba, Omotesando, and Otemachi.
●Signage will be posted on the north and north-south passageways of Tokyo Station Yaesu Exit (scheduled to be posted from mid-June) *Posted sequentially. The posting format and posting station may change. *Please refrain from making inquiries to station staff.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000141207.html