[Product Force Co., Ltd.]
Product Force, which provides the user interview platform “Uni Research”, forms a business partnership with Relic, a business co-creation company.
*View in browser* *Product Force Co., Ltd.*
Press release: June 4, 2024
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Product Force, which provides the user interview platform “Uni Research”, forms a business partnership with Relic, a business co-creation company.
*All-in-one support for PoC of new businesses*
Product Force Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Hamaoka), which provides the user interview platform “Uni Research”
As of June 4, 2024, Hiroki (hereinafter referred to as “Product Force”) has announced that it will become a business co-creation company, Relic Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director and CEO: Kitajima)
We would like to inform you that we have concluded a business partnership agreement with Takaro (hereinafter referred to as “Relic”).
In this partnership, Product Force’s test monitor recruitment service “Uni Research”
Monitor” and Relic’s prototyping service “Agile”, which specializes in organizational capabilities and new businesses that cover all phases and areas of new business development.
Prototyping
Lab”, we will build a solid system and jointly support business verification and PoC, which are important steps in new business development, in a speedy and reliable manner.
* ■Purpose of partnership*
With the vision of “changing society through the power of products,” Product Force provides the user interview platform “Uni Research” to use the power of IT to solve the problems faced by people who take on the challenge of creating products. At UNY Research, companies working on new business or new product development can discover user insights and verify new service concepts by conducting self-directed user interviews.
Furthermore, the new feature “Uni Research” released on May 15, 2024 “Monitor” makes it possible to recruit monitors for service tests and collect feedback through questionnaires and interviews as soon as the same day and at a very low cost. “Uni Research” has been highly evaluated mainly by the new business divisions of large companies, with more than 1,920 companies conducting over 36,000 interviews in total.
Relic is a “business co-creation company” that supports Japanese companies’ new business development and innovation creation. “Incubation Tech Business” provides a SaaS platform specializing in new business development that is unique in the world.
“Business production/new business development support business” that comprehensively and all-in-one supports new business and innovation creation,
We are integrally developing three pillars of business: the “Open Innovation Business,” which co-creates innovation through investments in startup companies and joint ventures/JVs with large companies. Over the eight years since our founding, we have been involved in the development of over 20,000 new businesses for 4,000 companies.
Above all, Relic has an organizational strength that can handle all areas of new business development, and we offer a wide range of generous support that can only be achieved by being one of the largest BTC organizations in Japan (a team that integrates business, technology, and creative) specializing in new businesses. It offers. In addition, we have launched the prototyping service “Agile”, which specializes in new businesses.
Prototyping
Lab” has been available since 2020, as well as a one-day design workshop “APL Idea” that allows anyone to create a design prototype in a short period of time.
We also have strengths in prototyping production support, such as offering “Forge.”
This partnership will combine the strengths of Relic and Product Force to create a system that provides comprehensive support for business verification, which is essential for new businesses. By carrying out business verification speedily while keeping costs down, we support the creation of new businesses that are truly needed by the market. * ■Partnership example*
・Collaboration between “Uni Research Monitor” and “Agile Prototyping Lab” ・Joint support for new business development by organically combining the services of both companies
・Joint development of new business development support solutions/products * ■About the interview platform “Uni Research”*
Uni Research is one of the largest interview platforms in Japan that allows you to conduct customer research through user interviews in “as soon as the same day and less than 1/10 of the traditional research cost.” As competition between companies intensifies and customer values diversify, an increasing number of companies are seeking to improve new businesses and services from a “customer-centric” perspective. Through its services, UNY Research provides an
environment where companies can easily conduct user interviews, and supports the increase in customer-oriented products and services in the world. Companies can conduct interviews for as low as 5,000 yen per person. It has become one of the largest interview platforms in Japan, with 1,920 companies using it and a total of over 36,000 matches.
https://unii-research.com/business/
* ■About Agile Prototyping Lab*
Utilizing all prototyping methods, from software to hardware, we go beyond simply developing a “prototype” and create “certain suggestions and progress based on verification results” to formulate and verify hypotheses in the development of new products/services. We provide comprehensive support from plan design to evaluation and improvement. We realize high-speed, low-cost prototyping while making full use of no-code and low-code development.
* ■Product Force Co., Ltd. Company Profile*
Company name: Product Force Co., Ltd.
Representative: Representative Director and CEO Hiroki Hamaoka Head office location: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Established: January 2023
Business content: Development and operation of interview platform “Uni Research” Corporate site: https://productforce.co.jp/
* ■Relic Co., Ltd. Company Profile*
Company name: Relic Co., Ltd.
Representative: Takao Kitajima, Representative Director and CEO Head office location: 19F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Established: August 2015
Business content: Incubation tech business, business production/new business development support business, open innovation business Corporate site: https://relic.co.jp/
Business details: https://relic.co.jp/services/
[Contact information for inquiries regarding this matter from the press] Product Force Co., Ltd. PR Team
E-MAIL：contact@productforce.co.jp
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