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Home » Yakuodo Co., Ltd. Yakuodo’s skin care series “and OHU” won OMOTENASHI Selection 2024

Yakuodo Co., Ltd. Yakuodo’s skin care series “and OHU” won OMOTENASHI Selection 2024

Yakuodo Co., Ltd.
Yakuodo’s skin care series “and OHU” wins OMOTENASHI Selection 2024 and OHU ~Tohoku-born skin care born from environmentally friendly manufacturing~ ……
Yakuodo Co., Ltd. (hereinafter referred to as Yakuodo), which operates 388 drugstores in six prefectures in the Tohoku region, has jointly developed and sells the skin care series “and OHU” with Fermen Station Co., Ltd., which aims to “create a fun society through fermentation!” We are pleased to inform you that we have been awarded the OMOTENASHI Selection 2024.
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What is OMOTENASHI Selection?
OMOTENASHI Selection, which started in 2015, is an award that aims to discover products and services that are full of Japan’s excellent hospitality and spread them around the world. More than 20 private companies participate in this award, and certification is achieved through an in-person examination by foreign experts. In the judging, the products will be evaluated based on the criteria of “OMOTENASHI” and “GLOBAL”, and will be evaluated on the craftsmanship born out of concern for the people who use them, as well as the ingenuity and ingenuity that continues to inherit tradition while continuing to make improvements for the modern era. The products and services that receive the award are recognized as being “overflowing with the unique charm of Japan that we would like to share with the world.” Judges’ comments regarding the award
– I tried the hand cream and found it to be a pleasant experience. ・The price is suitable for overseas sales, and as premium beauty products are preferred in France, it may become popular.
・French products usually have a strong scent, but this product has a soft scent. “and OHU” skin care series results
We have received support not only from customers in Tohoku, but also from people from all over the country by using the EC site, and since sales began in December 2021, cumulative sales have exceeded 25,000 units. Currently, our products are used by over 9,000 customers, and over 2,500 of them have made repeat purchases. *As of 2024.06 About Yakuodo’s initiatives
With the mission of “Turning social issues into business
opportunities,” we are taking on the challenge of achieving the SDGs, which only Yakuodo can do.
Now that the SDGs have become commonplace across the country, there is a need for a change in the way society should be, not just by companies, but by changing the mindset and daily efforts of
Because Yakuodo operates 388 drugstores, we believe that it can serve as a place to create awareness of SDGs that permeate daily life. By providing products, experiences, and information that have a variety of contexts, such as the “and OHU” series of skin care that is gentle on the bare skin and the environment using unused resources from Tohoku, and product development with a welfare experiment unit of artists with intellectual disabilities. , we would like to contribute to solving social issues.
Thoughts of “and OHU”
[Image 2:×942.jpg] “and OHU” has a manufacturing base in Oshu City, Iwate Prefecture in collaboration with the Yakuodo Holdings Group, and uses its unique fermentation technology to utilize unused resources.
Tohoku’s natural environment, jointly developed by Fermen Station Co., Ltd., an R&D startup building a regenerative and recycling society. Skin care that is friendly to bare skin and the environment, made from upcycled unused resources such as materials and by-products. Using ingredients that are clearly traceable to Tohoku makers, we extract highly functional ingredients with the gentleness of fermentation. It was born out of environmentally friendly
manufacturing, including efforts to use the fermented lees produced during the production process without wasting it.
A local circle connecting the 6 prefectures of Tohoku with their passion for the environment. Through and OHU, Yakuodo would like to support local communities and expand initiatives that make it easy to participate in the SDGs.
and About OHU series
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■Cleansing oil
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Contains more than 10 carefully selected vegetable oils such as barnyard grass, sunflower, and rapeseed. Carefully removes dirt while maintaining moisture.
Capacity: 120ml
Price: 1,200 yen (1,320 yen including tax) ■Face wash
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Feel comfortable washing your face every day with fluffy foam. It gently cleanses your skin while soothing your skin with fermented ingredients derived from rice and plant extracts.
*Contains 95% plant-derived ingredients
Capacity: 100g
Price: 1,000 yen (1,100 yen including tax) ■Moisture lotion
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Based on Kurikoma natural water, it contains plenty of fermented extracts derived from pearl barley, cherry blossom leaves, and rice. It blends well into the skin and has excellent moisturizing power. *Contains 95% plant-derived ingredients
Capacity: 120ml
Price: 1,200 yen (1,320 yen including tax) ■Moisture milk
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Fermented from rice and the blessings of plants lock in moisture, leaving your skin moist and resistant to dryness.
Wrap your skin in soothing scents such as Kuromoji.
*Contains 95% plant-derived ingredients
Capacity: 100ml
Price: 1,200 yen (1,320 yen including tax) ■All-in-one gel
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Regular care in one step. While feeling fresh and light,
It will instantly make your skin firmer and smoother. Concentrated fermented rice extract and vegetable oil.
*Contains 95% plant-derived ingredients
Capacity: 50g
Price: 1,000 yen (1,100 yen including tax) ■Lip
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Highly moisturizing lipstick packed with extracts and oils from organic rice, barnyard grass, sunflower, rapeseed, etc. Smooth to use and protects from dryness.
Contains 97% plant-derived ingredients, no fragrance
Capacity: 4g
Price: 600 yen (660 yen including tax) ■Hand cream
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Light to wear, it locks in moisture and leaves your hands supple. The gentleness and scent derived from plants, and the comfortable feel that blends in easily, can be used in a variety of everyday
*Contains 84% ​​plant-derived ingredients
Capacity: 50g
Price: 700 yen (770 yen including tax) ■Body milk
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For smooth, moisturized skin that you’ll want to touch forever. It suppresses stickiness, spreads well, and quickly absorbs into the whole body. The finished product allows you to experience the blessings of fermentation and plants.
*Contains 95% plant-derived ingredients
Capacity: 450mL
Price: 1,200 yen (1,320 yen including tax) ■Body soap
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This body soap, which can be washed with smooth foam that hugs you, is made with fermented extract derived from rice.
Full of bountiful bounty from plants. It doesn’t make your skin feel tight and leaves you with a pleasant moist feeling.
*Contains 98% plant-derived ingredients
Capacity: 500mL
Price: 1,400 yen (1,540 yen including tax) and OHU About sales handling
■Stores available: All Yakuodo stores
■Store: Moma-chan House Daasko (on the premises of JA Iwate Hanamaki Main Store) ■EC site URL:
*For EC sales, a shipping fee of 500 yen is required in addition to the product price.
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About Fermen Station
Ferment Station is a bio-manufacturing startup that aims to build a society that regenerates and circulates unused resources, with the purpose of “Fermenting a Renewable Society!” Utilizing our unique database of unused biomass and microorganisms and fermentation upcycling technology, we develop and manufacture biomaterials derived from food loss/waste and other unused biomass. We are developing multiple businesses based on the foundation of fermentation upcycling technology and the upcycled raw materials we develop, including a “raw materials business” that manufactures and sells raw materials for cosmetics, etc., and a food and beverage factory jointly created with partner companies. “Co-creation business” that develops bio-based materials by upcycling by-products and food residues generated during manufacturing processes, etc., and cosmetics and lifestyle products that utilize upcycled raw materials and undertake the entire process from raw material proposal to product development. We are engaged in the “OEM/ODM business” and the “own brand business” that develops organic cosmetics.
By having our own factory in Oshu City, Iwate Prefecture, we are able to handle everything from development to manufacturing, and by using as much of the fermentation by-products produced during the
manufacturing process as raw materials for cosmetics and feed for local chickens and cows. We are building a recycling-oriented model that reduces waste as much as possible, and are also working to create a local recycling-oriented society.
In addition, we have obtained B Corp certification, an international system that certifies companies that practice business activities that generate multifaceted and comprehensive benefits for local
communities, the environment, customers, and employees, and has been certified by the Ministry of Economy, Trade and Industry. Selected as “J-Startup” and “J-Startup Impact” by Japan.
Company name: Fermen Station Co., Ltd.
Representative: Representative Director Rina Sakai
Address: 2-20-2 Higashikomagata, Sumida-ku, Tokyo 130-0005
Established: July 7, 2009
Business details: Research and development, manufacturing and sales of biomaterials derived from unused biomass (food loss, etc.) using fermentation upcycling technology, business co-creation and joint research and development using unique technology and know-how, cosmetics using upcycled raw materials・Miscellaneous goods OEM/ODM, own organic brand business
Company website:
Online shop:
Raw material business introduction: Co-creation business introduction: OEM/ODM business introduction: Technology introduction: More details about this release: