“Kaiju No. 8” entered the TOP3 for the first time, “Unmet” soared, and “Demon Slayer: Kimetsu no Yaiba” ranked first for three
consecutive weeks with over 450 points ~ Flat-rate video distribution service
Viewer number pt ranking (5th week of May 2024)
*View in browser* *GEM Partners*
Press release: June 4, 2024
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“Kaiju No. 8” entered the TOP3 for the first time, “Unmet” soared, and “Demon Slayer: Kimetsu no Yaiba” ranked first for three consecutive weeks with over 450 points ~ Flat-rate video distribution service Viewer number pt ranking (5th week of May 2024)
*Entertainment Rich Tracker*
GEM provides data and digital marketing services for the entertainment industry Partners Co., Ltd. (Gem Partners, location: Minato-ku, Tokyo, CEO: Aya Umezu) announced on June 4th that a cross-aggregation of multiple flat-rate video distribution services was conducted in the 5th week of May 2024 (May 27, 2024). We will announce the viewership point rankings (overall, male, female) by content (*1) (from Sunday to June 2, 2024).
Latest ranking/inquiry * ■“Entertainment Rich Tracker” survey summary*
[Survey method] Internet questionnaire
[Survey target] Men and women aged 15 to 69 living in Japan
[Total number of respondents] Approximately 24,500 people
(approximately 3,500 people daily)
[Target period] Monday to Sunday
[Numerical weighting] Weighting of respondents by gender and age based on demographic statistics released by the Ministry of Internal Affairs and Communications
[Tally method]
We listen to the entertainment we have reached (videos/manga/books/app games/home/PC games/music [artists]/radio/podcasts) on a daily basis using an open-ended response method, and compile the data on a weekly basis. Of the entertainment listened to, only the content viewed using a flat-rate video distribution service for video content is targeted. GEM
We performed name matching and aggregation using an entertainment content dictionary developed by Partners. The number of seasons and episodes watched for each content is not differentiated, and those who answered that they watched even part of the content are counted as viewers. Even if you watch it multiple times, it still counts as one. Also, as the name matching dictionary is updated, the values may be modified retroactively.
*1: Due to the open-ended nature of the answers, there are cases where it is not possible to distinguish based on the content name alone, so for some content, the theatrical version, anime version, and live-action version are combined and counted. For example, the TV anime “ONE
PIECE” and the live-action version “ONE PIECE” are counted as “ONE PIECE”. In addition, the movie version “ONE PIECE FILM RED” is also “ONE PIECE FILM RED”
There are cases where the answer is “ONE PIECE,” so it is counted as “ONE PIECE.”
* ■Company profile*
Company name: GEM Partners Co., Ltd.
Established: March 17, 2008
Representative Director: Aya Umezu
Business content: Everything related to the following in the entertainment business field (marketing strategy planning and execution monitoring/digital marketing execution/media planning and management)
Corporate site: https://www.gempartners.com/
GEM Standard: https://gem-standard.com/
* ■Contact information regarding this matter*
GEM Partners Co., Ltd.
Person in charge: Kasai
Phone: 03-6826-0185
Email address: info@gempartners.com
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