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Home » Hinodeya Seika Sangyo Co., Ltd. “SHIRO SASARAYA” pop-up store specializing in white shrimp rice crackers opens at Osaka International Airport (Itami Airport)! “White Shrimp Specialty” is sold only here in the whole country! J une 6th (Thursday) – Ju

Hinodeya Seika Sangyo Co., Ltd. “SHIRO SASARAYA” pop-up store specializing in white shrimp rice crackers opens at Osaka International Airport (Itami Airport)! “White Shrimp Specialty” is sold only here in the whole country! J une 6th (Thursday) – Ju

Hinodeya Confectionery Industry Co., Ltd.
“SHIRO SASARAYA” pop-up store specializing in white shrimp rice crackers opens at Osaka International Airport (Itami Airport)! “White Shrimp Specialty” is sold only here in the whole country! June 6th (Thursday) – June 18th (Tuesday)
Limited quantity rice crackers made with whole white shrimp “White Shrimp Specialty” and SHIRO TSUMAMI’s new flavor “Hotaru Squid” on sale.
……
Hinodeya Seika Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture, President and CEO: Yohei Kawai), a long-established rice cracker manufacturer that celebrated its 100th anniversary in February 2024, has launched a new brand called “SHIRO SASARAYA,” which specializes in white shrimp rice crackers. will be open for a limited time at Osaka International Airport (Itami Airport) from Thursday, June 6, 2024 to Tuesday, June 18, 2024.
[Image 1: https://prtimes.jp/i/75649/155/resize/d75649-155-ffff914d78fa618d6840-15.jpg&s3=75649-155-521f650edd9ec43624f551edab19bf68-1754×1242.jpg] Event overview
[Image 2: https://prtimes.jp/i/75649/155/resize/d75649-155-8e2f3e21b559bc694743-11.jpg&s3=75649-155-87760b8d2b2f2edf83d3af799193b771-1600×720.jpg] Last pop-up store
■Period: June 6, 2024 (Thursday) to June 18, 2024 (Tuesday) ■Location: Osaka International Airport, 2nd floor, central block, Kansai Travel Diary Store Location: 5-333 Hotaike Nishimachi, Toyonaka City, Osaka Prefecture 560-0036 Osaka International Airport business hours: 6:30-21:00 (according to facility, until 15:00 on the last
day)・Information on limited-time events at Osaka International Airport https://www.osaka-airport.co.jp/shop -and-dine/notices/1549
[Image 3: https://prtimes.jp/i/75649/155/resize/d75649-155-bdfc0b7d8a94cc11117c-10.jpg&s3=75649-155-c0d67362744d72808f088c6a8b8bbfe4-1181×827.jpg ]
[Limited quantity sold only here nationwide! 】The ultimate masterpiece – Western-style rice crackers containing whole white shrimp “White Shrimp Specialty”
[Image 4: https://prtimes.jp/i/75649/155/resize/d75649-155-8DB1E3F1717319644-4.jpg &s3=75649-155-78A901A0A0A0A0A0a3D66D66D 4D8-1673X1146.jpg]
White shrimp specialty
White Shrimp Specialty, the first and ultimate white shrimp in history, is a three-dimensional rice cracker made with a whole dried white shrimp wrapped in a small grain of rice cake. Small pieces of hail mixed with soy sauce and white shrimp powder. The secret ingredient is yuzu juice powder, which brings out the flavor of the fragrant white shrimp.
[Image 5: https://prtimes.jp/i/75649/155/resize/d75649-155-2f3586d6ca3c39622b40-0.jpg&s3=75649-155-2885ef5c7a563ab01c049c231d59ec38-474×338.jpg] It is a popular item that has long lines at pop-up stores in the Kanto region, and sells out quickly.
Once again, quantities are limited and will only be sold at Osaka International Airport during this period, so we recommend arriving early.
*Product specifications*
The purple and gold package has a cute design inspired by the tail of a shrimp. The product name “Speciality” means a dish that the chef is so good at that he is proud of it, and the idea is that this is a recommended product that the rice crackers can be proud of.
1 box, price 400 yen (432 yen including tax)
3 box set price: 1,400 yen (1,512 yen including tax)
[Image 6: https://prtimes.jp/i/75649/155/resize/d75649-155-e1fd1440b160a240487a-2.jpg&s3=75649-155-893f3e6ad6c7b09b4cc278f72c004d76-1181×915.jpg] White shrimp specialty exterior
A new flavor has arrived at [SHIRO TSUMAMI]!
[Image 7: https://prtimes.jp/i/75649/155/resize/d75649-155-be5031f947bd3cecf0dc-6.jpg&s3=75649-155-66ace254fbe17726dc55055128fab347-900×912.jpg] A new flavor, “Hotaruika,” has been added to “SHIRO TSUMAMI,” ultra-thin, bite-sized rice crackers made from 100% Toyama rice and white shrimp, made with carefully selected Western and white ingredients.
It has a concentrated flavor and sweetness with the scent of the ocean, making it perfect for wine.
[Image 8: https://prtimes.jp/i/75649/155/resize/d75649-155-e66fdc29685c68ca5ae8-14.jpg&s3=75649-155-b3dc3310adff01523f16325b9d30aa5a-591×394.jpg] Hotaruika image
Other lineup
●Cheese truffle: A luxurious taste with white shrimp, fragrant white truffle, and rich cheese. ●Salt: Standard salty flavor. It brings out the flavor of the rice and the elegant taste of the white shrimp. ●White pepper: The spiciness and aroma of white pepper brings out the flavor of the ingredients. ●Yuzu: Using sour yuzu juice and bitter yuzu peel, this is a slightly more mature white shrimp cracker with a refreshing taste and the delicious flavor of white shrimp. 10g x 6 bags Price: 550 yen (594 yen including tax)
[Image 9: https://prtimes.jp/i/75649/155/resize/d75649-155-b5ef3fe762efe559dbe7-13.jpg&s3=75649-155-1d4fb8f4991a80933b06a9c1f80be15c-842×842.jpg] What is SHIRO SASARAYA?
[Image 10: https://prtimes.jp/i/75649/155/resize/d75649-155-2e074db81c2627e92328-8.jpg&s3=75649-155-9d7ef8fe90d96f31978ad56f607a967e-1701×1701.jpg] SHIRO SASARAYA, which specializes in white shrimp rice crackers, is a very popular brand that has always had long lines of customers since its debut.
We will be selling 5 types of SHIRO TSUMAMI, including the luxuriously flavored “Shiro Ebisen” made with Toyama Bay’s jewel “Shiro Ebi”, and the snack-type SHIRO TSUMAMI that you can eat as many pieces as you like.
Recommended for small souvenirs, gifts, and casual snacks at home, for men and women of all ages.
Also, this time we will be selling “White Shrimp Specialty” which was very popular at the previous pop-up store.
White shrimp is a valuable shrimp that can only be caught in Toyama Bay. Freshly caught white shrimp have a clear pink color and are breathtakingly beautiful. It is characterized by a very elegant sweetness among shrimp.
Our white shrimp senbei rice crackers, which are made with plenty of white shrimp, have received positive comments such as “so delicious that you’ll want to try them all” and “I’ve never had such delicious shrimp crackers before.” Information such as the brand concept, thoughts on white shrimp fishing, links to mail order, links to Instagram, and pop-up stores are included.
https://www.hinodeya-seika.com/shirosasaraya/ ・SHIRO SASARAYA can also be purchased at Sasaraya official online shop.
https://www.sasaraya-kakibei.com/shopbrand/shirosasaraya/
Hinodeya Seika Sangyo Co., Ltd. Company Profile
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A rice cracker manufacturer founded in 1924. We hope to bring happiness to many people through rice crackers, which are deeply connected to Japan’s history, climate, and traditional culture. We deliver safe and secure products to our customers with the slogan “Local Production Certification,” which certifies that we use locally sourced raw materials and manufacture products locally. Company name: Hinodeya Seika Sangyo Co., Ltd. Head office location: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924 Capital: 80 million yen Number of employees: 353 (as of February 29, 2024) Representative: Yohei Kawai, President and Representative Director Corporate site URL: https://www.hinodeya-seika.com/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000155.000075649.html



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