Mercari Co., Ltd.
Free time work service “Mercari Hello” exceeds 5 million registered users in less than 3 months since service launch
– Approximately 40% of registrants are over 40s, and more than 60% of the crew are new to spot work. The top reasons for using the service are “No need for an interview resume” and “I can work at a time that is convenient for me”
……
Mercari Co., Ltd. (hereinafter referred to as “Mercari”) announced that its free time work service “Mercari Hello” has exceeded 5 million registered users (*1) as of the end of May 2024, less than three months after the service was launched. We would like to inform you. Additionally, the spot work industry as a whole is expanding, with the number of registered members reaching approximately 22 million (*2) as of the end of May.
[Image 1: https://prtimes.jp/i/26386/347/resize/d26386-347-b0ac350e3507ed84aa45-0.png&s3=26386-347-554ac68e991f3bec07f4aaf0cd1b1831-1200×630.png ]
On March 6, 2024, Mercari began offering Mercari Haro, a free time work service that allows anyone to work quickly and easily, in Tokyo and three prefectures. After that, we started rolling out the service nationwide on April 16 of the same year (*3), and the number of registered users exceeded 5 million by the end of May.
*1 Cumulative total of registrants who have agreed to the terms of use of the free time work service “Mercari Hello” (as of the end of May) *2 According to research by the Spotwork Association, the simple sum of the number of registrants of the five major Spotwork intermediaries (“Mercari Hello”) As of the end of May 2024 *3 For more information,
please see: https://about.mercari.com/press/news/articles/20240416_mercarihallo-nationwide/ In addition, the spot work industry as a whole is expanding as there is an urgent need to promote diverse work styles as a response to structural labor shortages. The number of SpotWork registrants in Japan has increased by approximately 7 million people in two months since the end of March 2024, reaching approximately 22 million people as of the end of May of the same year.
[Image 2: https://prtimes.jp/i/26386/347/resize/d26386-347-97bf901f8406f691b71f-1.png&s3=26386-347-2b522e9f0c4382c3acbba3b39031d41d-1200×630.png ]
Many of the “Mercari Hello” crew members (those who have previously worked at “Mercari Hello”) also like the idea of spot work, such as “You can work right away without a resume or interview,” or “You can work at a time that is convenient for you.” Many people use the service because they are attracted to its “easy-going” and “simple” features (*4). In addition, more than 30% of registrants are company employees/organizational employees, and people in their 40s or older account for 40% of registrants.As the spot work industry as a whole continues to expand, is used by a wide variety of customers (*5). *4 From Mercari in-app survey *5 As of the end of May
■Characteristics of “Mercari Haro”
1. Reasons for working at Mercari Hello: Casualness and simplicity are factors for using spot work
When Mercari conducted a survey of Mercari Hello crew members, many crew members answered, “I can work right away without a resume or interview (36.8%)” and “I can work at my own convenient hours (34.3%).” )” I found out that he works at “Mercari Haro”. It can be seen that the “casualness” and “simplicity” of spot work are factors that are expanding the market.
[Image 3: https://prtimes.jp/i/26386/347/resize/d26386-347-1ab87718f6d287d1968c-2.png&s3=26386-347-ae0bba467d4664e4187510f3d459df2c-1200×630.png ]
2. Responding to side job needs: More than 30% of registrants are “company employees/organization employees”
“Mercari Hello” is used not only by traditional part-time workers and students, but also by “side jobs for working adults.” More than one in three registrants (approximately 32%) are company employees or employees of organizations, making it a source of growing needs for supplementary income.
[Image 4: https://prtimes.jp/i/26386/347/resize/d26386-347-48e7e7949d3cfb863306-3.png&s3=26386-347-950be7f002026440f2d0153c40b9991f-1200×630.png ]
3. Used by a wide range of generations: Approximately 40% of Mercari Hello registrants are in their 40s or older
Mercari Hello differs from the general image that the spot work industry has of it being for young people and students, and has a wide range of age groups, with approximately 40% of registered users being over 40. It is used evenly.
[Image 5: https://prtimes.jp/i/26386/347/resize/d26386-347-2a7a05a2e0ab3e603c68-4.png&s3=26386-347-42c7e3613551726db2ab5f5083b413a3-1200×630.png ]
4. Expanding usage nationwide: Approximately 64% of registrants are from outside Tokyo and three prefectures
“Mercari Hello” started providing services in Tokyo and three prefectures, but with the nationwide rollout that started on April 16th, the number of registered users is expanding nationwide. As of the end of May, approximately 64% of registered users are from outside Tokyo and three prefectures.
[Image 6: https://prtimes.jp/i/26386/347/resize/d26386-347-78f40000e9389c5cf2fc-5.png&s3=26386-347-bc6275e6ae9c89b07c22e52ec6622c6e-1200×630.png ]
5. Many “beginners to spot work” use it: Approximately 61% of the crew members who worked there used spot work for the first time. As a result of Mercari’s survey of crew members, it was found that approximately 61% of crew members who worked through Mercari Hello were “beginners to spot work,” using spot work for the first time. Even customers who have never experienced spot work can now easily start working through the familiar Mercari.
[Image 7: https://prtimes.jp/i/26386/347/resize/d26386-347-8cb43a1a798200118881-6.png&s3=26386-347-233057b4101465918f4c3f0a1db37b33-1200×630.png ]
6. How to use the money earned from “Mercari Hello”: Use it for shopping related to hobbies and daily necessities
When we asked the crew how they use the money they earned through Mercari Hello, the first place was “Hobbies (24.4%)”, the second place was “Daily necessities (21.8%)”, the third place was “Savings (20.6%)”, and the fourth place was “Savings (20.6%)”. Eating out (14.2%) was the top choice. In addition to using the money for shopping in daily life, there is a tendency for many users to use the money earned through spot work for hobbies and other “things and things they like”.
[Image 8: https://prtimes.jp/i/26386/347/resize/d26386-347-6dbb3db6c5f14ef1eac2-7.png&s3=26386-347-521f875b29ff67bf9f6a40fab95a4a93-1200×630.png ]
7. Popular jobs on Mercari Hello: Logistics warehouses and sports gyms are at the top
When we ranked the popular jobs on Mercari Hello based on job subcategories with the highest number of completed jobs, we found that “Logistics Warehouse” came in first place, followed by “Sports Gym/Leisure Facility” in 2nd place. Ta. In addition to customer service jobs such as cafes and restaurants, light work that is relatively easy for beginners to undertake is also becoming popular.
[Image 9: https://prtimes.jp/i/26386/347/resize/d26386-347-0ee9a9c5c300122ff7a0-8.png&s3=26386-347-d6c1ed8859d0608fb44e437dcb0b2aed-1200×630.png ]
■Mercari Hello crew usage example
[Image 10: https://prtimes.jp/i/26386/347/resize/d26386-347-1e234d3788364b597668-9.png&s3=26386-347-bcbba3799b93ba56b876a991d4bb6777-2400×1200.png ]
・Mr. Kubota (40s): After using Mercari, which he regularly uses, he took on the challenge of working at a restaurant while working part-time as a registered dietitian.
Ms. Kubota, who has been a registered dietitian for 24 years, tried her hand at spot work for the first time after seeing a job posting posted on the Mercari app, which she often uses. I casually applied for the job because I wanted to know the behind-the-scenes aspects of the food and beverage industry, and I have now worked there a total of
six times. https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview1/ ・Kobe (30s): Utilizes free time to use Mercari Hello while attending a web-based vocational university
Mr. Kobe enrolled in a vocational school in April of this year to learn web skills with the aim of becoming a freelancer. While learning video and web production, he uses his free time to work on “Mercari Hello” and other sites, making effective use of his time.
https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview2/ ・Mr. Saito (30s): Used “Mercari Hello” as a place to return to work for the first time in three years after giving birth
Ms. Saito, who originally worked as a systems engineer, became a full-time housewife after giving birth, and chose Mercari Hello as a place to return to work after three years. Currently, I use Mercari Hello to take advantage of my free time from housework and childcare. https://jp-news.mercari.com/articles/2024/05/30/interview3/
Through Mercari Hello, Mercari will continue to support people in achieving what they love and want to do by making work more casual. More details about this release:
https://prtimes.jp/main/html/rd/p/000000347.000026386.html