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Home » Clock Up Co., Ltd. A BEAN TO BAR chocolate stand suddenly appears in a cramped market lined with fresh fish in Aomori Prefecture.

Clock Up Co., Ltd. A BEAN TO BAR chocolate stand suddenly appears in a cramped market lined with fresh fish in Aomori Prefecture.

[Clock Up Co., Ltd.] A BEAN TO BAR chocolate stand suddenly appears in a cramped market lined with fresh fish in Aomori Prefecture.
*View in browser* *Clock Up Co., Ltd.*
Press release: June 5, 2024
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A BEAN TO BAR chocolate stand suddenly appears in a crowded market lined with fresh fish in Aomori Prefecture.
*Aomori City’s first Bean to Bar chocolate shop “Watashi, Raw Chocolate” has opened in the Aomori Fish and Vegetable Center! *

* A fish market in Aomori city with a population of 270,000 that is visited by 500,000 tourists a year *
Aomori Fish and Vegetable Center is crowded with locals and tourists Aomori City is a city located at the northernmost tip of Honshu with a population of approximately 270,000 people. There is the Aomori Fish and Vegetable Center, a popular tourist spot visited by 500,000 tourists a year. The most attractive feature of Aomori Fish and Vegetable Center, which serves fresh seafood, is its unique food culture called “Nokke-don.” You can purchase your favorite sashimi and side dishes at each store in the market and create your own original rice bowl. Enjoying Nokke-don with a combination of fresh seafood and seasonal ingredients is an experience unique to Aomori Gyosai Center. It is also a place where local people working in the market and tourists interact, and it is a place where you can feel the warmth and vibrancy of the local people.
Inside the market with a wide variety of fresh seafood

*A chocolate stand that suddenly appeared inside the fish market* There is a shop with an eye-catching gray sign inside the Aomori Fish and Vegetable Center, which is packed with seafood. Aomori City’s first Bean to Bar opened in March 2024
This is the chocolate shop, “I, Raw Chocolate.” At the store, you’ll find various flavors of our signature product, “Watashi, Raw Chocolate,” as well as baked goods made with chocolate, cookie tins, and store-limited products. Many of the staff members normally work in the workshop, and they take turns selling “I, Raw Chocolate,” so you can ask customers about the manufacturing process and their commitment to it.
Staff who usually work in the workshop will tell you about our commitment to manufacturing and recommended products.
The reason we opened the store in this location was because the CEO of Clockup Co., Ltd., which operates the store, thought it was
interesting because there was a gap. We want our tourists visiting Aomori City to enjoy the discovery of “I found a shop like this!”, so we opened a chocolate stand called “Watashi, Raw Chocolate” inside the Aomori Fish and Vegetable Center fish market. was born. Store-limited baked goods are also on sale

* Moved to New York for development. “My raw chocolate” made using Bean to Bar method*
The development of “I, Raw Chocolate” came about when the CEO of Croc Up Co., Ltd., who suffers from atopic dermatitis and is allergic to chocolate, wanted to make chocolate that children suffering from atopic dermatitis could also eat, so he started studying cacao. is. When I lived in New York, I remembered that there was chocolate that didn’t make you itch when you ate it, so I looked it up and found out that it was “Raw Chocolate”.
When I went to Brooklyn, New York with a chocolatier and asked him to tell me his secrets, I found out that he had a chocolate bar called “Raw Chocolate”.
“Chocolate” contains no allergens that cause itching that occur during roasting, does not use vegetable oils that also contain allergens, and does not use additives such as emulsifiers or preservatives.It also contains vitamins and minerals that are normally destroyed by heat. It turns out that chocolate retains more nutrients that are good for the body than regular chocolate, including ingredients that stimulate large amounts of the hormone phenylethylamine, which is secreted in the brain during love, without being lost in the heat. (In ancient South America, cacao was used as a medicine.)

Based on what I learned in New York, “I, Raw Chocolate” was developed. Allergens vary from person to person, so we cannot say that “even people with atopic dermatitis can eat this”, but we
manufacture our products with that in mind.
All 8 types of “I, raw chocolate”
In addition, the Bean to Bar method is a method in which a chocolatier carries out the entire process from sorting the cacao beans, peeling the shells, roasting, crushing, controlling temperature, and molding the beans to commercialization.
Although it takes time and effort, our aim is to bring out the flavor and characteristics of each cacao bean to the fullest and provide the best chocolate possible. “My Raw Chocolate” is made only with cacao beans and cane sugar without using any additives, and you can enjoy the rich aroma of cacao and its smooth melt-in-your-mouth texture.

* ・A new type of craft cola from a chocolate specialty store using cacao bean skins*

“Watashi, Raw Chocolate” also sells drinks unique to a chocolate specialty store. One of them is “CACAO”, a homemade craft cola made with cacao and spices.
COLA”. It is made by making effective use of cacao husks (cocoa bean skins) that are normally discarded during the chocolate manufacturing process. This is a new type of craft cola that uses carefully selected spices and cane sugar to give you a light cacao scent, making it a refreshing drink that you’ll want to drink on a hot summer day. A new type of craft cola made with cacao and spices made by a chocolate specialty store.

– * (Newly released on 5/23) Special chocolate cookie tin filled with chocolate baked goods *
Packed with carefully selected baked goods made with Bean to Bar chocolate. Chocolate cookie cans were newly released on May 23rd.
Packed with six types of chocolate sweets, including the popular coffee chocolate biscotti and beurre de neige, it has been extremely popular since its release.
Please enjoy the various cacao flavors and find your favorite. Recommended as a gift or as a reward for yourself

* store information*
* Me, raw chocolate *
Address: 1-11-16 Furukawa, Aomori City, Aomori Prefecture
Inside Aomori Fish and Vegetable Center
Business hours: 9:00-15:00
Closed: Every Tuesday
*About SWEETEST DAY*
SWEETEST DAY is a manufacturing division of Croc Up Co., Ltd., which sells “Watashi, Raw Chocolate”, baked goods, craft cola, and HAND CRAFTED ICE.
A laboratory studio that develops and manufactures various products such as CREAM.
[Products released so far (some)]
・I’m raw chocolate
・Raw gateau chocolate made with lots of Aomori apples
・Jomon cookie hacks experience kit
・Craft cola syrup
・Chocolate cookie tin
*About Clockup Co., Ltd.*
Based on the concept of “designing an interesting city”
Community-based production and branding company
Location: 3F, 1-17-21 Furukawa, Aomori City, Aomori Prefecture Representative: Koichi Nakamura
Established: 2012
U R L: https://www.qlockup.net
[Business details]
Graphic design business, web production business, spatial design business, restaurant business (7 stores in Aomori City), event planning business, town development business, etc.
[List of press releases]
https://prtimes.jp/main/html/searchrlp/company_id/75538
[Contact] info@qlockup.net
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000016.000075538.html





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