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Home » Manabe Interior Hearts achieved a 10 times increase in the number of reviews by introducing “ReviCo”, and used it to improve customer service at physical stores, increase staff motivation, and improve product pages

Manabe Interior Hearts achieved a 10 times increase in the number of reviews by introducing “ReviCo”, and used it to improve customer service at physical stores, increase staff motivation, and improve product pages

ReviCo Co., Ltd.
Manabe Interior Hearts achieved a 10 times increase in the number of reviews by introducing “ReviCo”, and used it to improve customer service at physical stores, increase staff motivation, and improve product pages
~Aiming for a seamless purchasing experience with EC by collecting reviews from physical stores~
Manabe Interior Hearts Co., Ltd. (Headquarters: Kochi City, Kochi Prefecture, Representative: Toru Tsukada, hereinafter Manabe Interior Hearts), which plans and sells furniture and interior design, has created ReviCo Co., Ltd. to convey the appeal of its products on its own e-commerce site. , Headquarters: Shibuya-ku, Tokyo, Representative Director: Naoki Takahashi, We are pleased to announce that we have achieved a 10x increase in the number of reviews by introducing the review marketing platform “ReviCo” provided by ReviCo.
[Image 1:×1031.jpg] Click here for the full introduction example
Background of the introduction of review marketing platform “ReviCo” The reason behind the introduction of ReviCo on Manabe Interior Hearts Official Mail Order (hereinafter referred to as the company’s EC site) operated by Manabe Interior Hearts is to collect high-quality reviews on the company’s EC site and promote reliable products. It was for a reason.
We also wanted to use customer feedback to improve our products and promote sales at physical stores. In the past, there were few reviews on the company’s own e-commerce site, and reviews were mainly collected only on Rakuten Market and Yahoo! Shopping, but since these cannot be used for the company’s own site or stores, it is necessary to collect reviews on its own. Ta.
Manabe Interior Hearts review utilization
At Manabe Interior Hearts, we utilize the reviews we collect from multiple angles.
On our own e-commerce site, we post reviews on product pages and feature pages to gain customer trust and increase the site’s appeal. At physical stores, we reflect reviews in a pop-up format, coordinate with our own e-commerce site, and use them as a reference for product improvement.
[Image 2:×3187.jpg] Within the company, we share reviews to reaffirm the appeal of products and contribute to increased motivation.
Additionally, using ReviCo’s community talk function, we post frequently asked questions in a Q&A format to help customers resolve their questions.
[Image 3:×2700.jpg] As a unique initiative for a company that handles furniture, we utilize direct customer feedback regarding assembly to improve instructions.
In addition, customers often reveal their own profiles and post reviews, and the information that makes it easy to understand the buyer’s position encourages them to make a purchase.
[Image 4:×2700.jpg] Effects of strengthening review utilization
After introducing ReviCo, the number of monthly reviews increased approximately 10 times compared to before the introduction, and we were able to collect reviews from all stores, including physical stores, more efficiently.
The reviews we collect serve as a stimulus for internal product development and improvement, and also contribute to increasing employee motivation.
For example, we actively reflect customer opinions in product improvements, such as having our product department consider improvements as soon as possible after receiving specific feedback from customers.
In addition, through reviews, we have identified missing or misleading descriptions on product pages, and by improving these points, we are providing product pages that are easier to understand for customers. Manabe Interior Hearts Co., Ltd. Comment from the person in charge “When choosing furniture on an e-commerce site, you cannot see and compare the actual furniture, so we believe that the most reliable information is the feedback from customers who have actually used the furniture.
Even if the sales side tells us how good the product is, a single review from the customer still has a big impact, so when it comes to good reviews, we have a role to play in supporting and supporting our products. I believe that I am responsible for this. Your own e-commerce site has two roles: one is to generate sales as a store, and the other is to serve as a catalog.
When customers who have visited a physical store or their own e-commerce site want to see the product again or learn more about it, their e-commerce site, which has more product information than the pop-up in-store, will become an extremely important supplement to the physical store. I am thinking.
In order to position our e-commerce site as a catalog, we need more reviews, so we would like to continue increasing the number of reviews by taking various measures. ”
Click here for the full implementation example.
About ReviCo
“ReviCo” is a review marketing platform that is currently installed on over 200 e-commerce sites.
We collect many high-quality reviews from users who have experienced products and services, whether on e-commerce sites or physical stores, and post them on the site.We also analyze the data and use it for marketing to improve conversion rates and promote user communication. Let me do it.
Reviews can be continuously collected through the distribution of review request emails with gift campaigns, in which ReviCo covers all costs, lottery, and shipping, and the simple posting flow that completes posting in as little as one step. You can easily display it by simply installing the tags provided by , and it is possible to generate a wealth of content such as rankings of highly rated reviews, image lists, staff reviews, etc.
As information transmitted by users has an increasing influence on business branding and product appeal, ReviCo is expanding its marketing efforts beyond reviews by utilizing VOC (voice of the customer) and UGC (user-generated content). We will continue to focus on further strengthening and expanding our support for businesses as solutions.
Effects and features of review marketing platform “ReviCo”
・Conversion rate effect of reviews Average approximately 1.9 times, maximum 3.6 times (ReviCo company results)
・Number of posts: Average approximately 11 times, maximum 300 times after introduction (ReviCo’s results)
・Percentage of high ratings of ★5 and ★4: Approximately 90% of the total (ReviCo company results)
・Domestic service developed by ecbeing, the company that developed ecbeing, an EC site construction solution with the No. 1 market share in the industry for 15 consecutive years *2
・Automatic version upgrade
・ReviCo will carry out a gift campaign for posters, all costs and operations will be borne by ReviCo.
・Easy to install just by installing tags
*2 “2022 EC site construction package solution market share survey” (Source: Fuji Chimera Research Institute)
[Image 5:×831.jpg] ■ReviCo service site
Service introduction page:
X (old Twitter):
■About “ReviCo Co., Ltd.”
Name: ReviCo Co., Ltd.
Established: October 19, 2022
Head Office: Shibuya Cross Tower, 2-15-1 Shibuya, Shibuya-ku, Tokyo Representative: Representative Director Naoki Takahashi
Shareholder composition: ecbeing Co., Ltd. 100%
Business content: Development and sales of “self-running” review marketing platform “ReviCo”