Antirosa Co., Ltd.
[OPULENCE] Summer limited POPUP SHOP is being held simultaneously in Nagoya and Yokohama!
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JR Nagoya Takashimaya store 4F POPUP space 5/29 (Wed) – 6/11 (Tue) NEWoMan Yokohama store 3F NEWoMan Lab. 6/4 (Tue) – 6/24 (Mon)
[Image 1: https://prtimes.jp/api/file.php?c_id=76985&t=animationGifImage&f=44cbac44896394dd4c8faeb092c93651.gif ]
OPULENCE is holding a limited-time summer POPUP SHOP in Nagoya and Yokohama at the same time. As we hold a large number of pop-ups, we strive to differentiate ourselves and create brand-like features that will please our customers.
Under these circumstances, OPULENCE was composed of a different production. This month, we are focusing on expressing the brand in-store. Each POPUP SHOP has a different image.
[Expressing the brand’s utility]
The JR Nagoya Takashimaya store, which has been running since the end of May, has a minimal design of pink, which is the brand color. We created original fixtures that are compact and easy to move, with a sustainable mindset so that they can be carried and used without being disposed of.
This cube-shaped fixture allows for free expression depending on the location, such as stacking blocks or using it flatly.
This reduces the amount of packaging materials required during transportation. In addition, the meaning of the color pink is “kindness,”
“passion,” and “compassion.”
To reflect these meanings, the entire SHOP is decorated in pink.
[Image 2: https://prtimes.jp/i/76985/59/resize/d76985-59-682ba4ee7fa6ad034098-1.jpg&s3=76985-59-6fee7b3cedac8d219986199d72ec5ed0-2550×1700.jpg] [Create a healing space from giant flowers]
And at NEWoMan Yokohama store, which started on June 4th (Tuesday), The brand’s image was clearly expressed with a simple yet impactful proposal that placed iconic flowers all over the venue.
[Image 3: https://prtimes.jp/i/76985/59/resize/d76985-59-6401468209f2353a5e90-0.jpg&s3=76985-59-51c9dfe8ec3d494acad9848974eca3b3-2550×1452.jpg] The flower language of the central gerbera has positive meanings such as “hope” and “moving forward.”
Gerberas were chosen as a message to bring some hope to an unstable society. The pink gerbera, which is the brand color, has the flower language of “compassion”.
It expresses the feeling of creating products that express gratitude to customers on a daily basis.
In addition, as a photogenic spot, the central space offers
opportunities for taking photos and relaxing.
The purpose of the event is not only to make a purchase, but also to get to know the brand and experience it even more.
This is a limited-time shop that can be enjoyed by all kinds of people, including men and women of all ages, families and couples. Just like butterflies and bees that are attracted to gerberas, please try spreading your wings at these two POPUP SHOPs.
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー. Date: 5/29 (Wed) – 6/11 (Tue)
Location: JR Nagoya Takashimaya store 4F POPUP space
Address: 1-1-4 Meieki, Nakamura-ku, Nagoya 450-6001
Time: 10:00~20:00
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー. ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー. Date: 6/4 (Tue) – 6/24 (Mon)
Location: NEWoMan Yokohama store 3F NEWoMan Lab.
Address: 1-1-1 Minamisai, Nishi-ku, Yokohama, Kanagawa 220-0005 Time: Weekdays/11:00-20:00 Saturdays, Sundays, and holidays/10:00-20:00 ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー. ■OPULENCE
For people of the future who seek a relaxed lifestyle
Maximum beauty and comfort
Stimulating the sensibilities like a flower that resonates with the 5 senses lifestyle products
[ZOZOTOWN] https://zozo.jp/brand/opulence/
[Instagram] https://www.instagram.com/opulence_tokyo/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000059.000076985.html