Interbrand Japan Co., Ltd.
Japan Branding Award 2024 is Japan’s first award to evaluate branding efforts. Recruitment will start from June 5th (Wednesday) based on the newly renewed evaluation perspective! The winning brands will be announced in December!
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Interbrand Japan Co., Ltd. (Minato-ku, Tokyo, President and CEO: Masahito Namiki), Japan’s largest branding company, will hold the Japan Branding Awards 2024, Japan’s first award to evaluate branding efforts. I will do it. In order to support the further growth of companies and organizations that develop brand strategies, we provide opportunities to evaluate the businesses, services, and products of companies and organizations that implement excellent branding, and to broadly introduce and share their activities. To do. This year marks the sixth time the award has been held, and the winning brands will be announced in December.
After the coronavirus pandemic, the environment surrounding us continues to change in a variety of ways that goes far beyond what companies are aware of, and these “changes” are not only due to the inevitability of the phenomena that have emerged, but are also fraught with contingencies due to the current uncertain future. Things are changing drastically. At Interbrand Japan, what should “branding” look like in this environment? Also, does it have the competitiveness to survive in the future? Faced with this question, we have come to believe that there is an urgent need to reinterpret branding, and have therefore updated our evaluation perspective for the first time since the establishment of this award.
In the update process, in order to reflect the multifaceted trends of a fluidizing world and the reality of business, we hold discussions in a place where experts from various fields and leaders of Japan’s leading brands gather together to reflect the multifaceted trends of the fluidizing world and the realities of business. We chose a “co-creation process” that goes beyond just a simple perspective, and after repeated consideration, we built a new evaluation
perspective. This award supports the further growth of Japanese companies and organizations as Japan’s only branding knowledge platform that evaluates brands that are engaged in advanced branding efforts and widely disseminates and shares their activities. For more information on the application requirements for Japan Branding Awards 2024, please check the dedicated website below.
https://www.interbrandjapan.com/brandingawards/
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“Japan Branding Awards 2024” application guidelines
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Evaluation perspective
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About Interbrand For nearly 50 years since its establishment in London in 1974, Interbrand has been a world-leading branding specialist, helping clients grow both their brands and businesses through a combination of strategy, creativity and technology. We are doing In an era where the social environment is increasingly uncertain, choices are more abundant than ever, and the speed of innovation continues to accelerate, customer expectations are moving faster than business, and values are changing and becoming more diverse. Pursue the truth hidden deep in the ever-changing insights of people, quickly grasp their thoughts and expectations, and decide to provide an experience that exceeds expectations, and put it into practice. At Interbrand, we believe that such decisions and practical actions (Iconic Moves(TM)️) are necessary. At Interbrand, we use cutting-edge analytical methods such as “Brand Valuation(TM),” which was recognized as the world’s first global standard for measuring the monetary value of brands by the International Organization for Standardization (ISO). The strategy team, the creative team with numerous awards and high creativity, and the experience activation team that implements the brand in society work together as one team, and as the client’s growth partner, we develop the business from the vision. We support projects with a focus on reconsidering (Envision), creating demand (Innovation), and causing changes in stakeholder behavior (Transformation). About Interbrand Japan Interbrand Japan was established in Tokyo in 1983 as
Interbrand’s third base after London and New York. Incorporating advanced global approaches and knowledge, including support for incorporating customer perspectives into management through
co-creation workshops with customers, etc., for various organizations such as Japanese companies, foreign companies, governments and public offices. , provides branding services that go beyond traditional branding. For more information about Interbrand Japan, please visit https://www.interbrandjapan.com.
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