Mash Holdings Co., Ltd.
[MUCHA] The brand’s first pop-up store opens in Nihonbashi from today. Actor Mizuki Yamamoto arrived first.
A press preview will be held ahead of the opening on Wednesday, June 5th. There is also a new fragrance collection and gelato collaboration with Venchi.
……
“MUCHA” is the world’s first officially recognized brand by artist Mucha Foundation, developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo). Scented items such as eau de toilette and art miscellaneous goods based on the images of the two works will be released from June 5th (Wednesday), and a pop-up will be held at Nihonbashi Takashimaya S.C. Annex 1F In the Green from today until June 13th (Thursday). We will be holding a store.
A press preview will be held ahead of the opening! Mizuki Yamamoto attended
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On the day of the pop-up store opening, a press preview was held and actor Mizuki Yamamoto attended as a special guest. We were able to enjoy the world view of the Monaco Monte Carlo collection, new scents, collaboration gelato, and more.
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About the event “Monaco Monte Carlo Fragrance Pop-up Space”
[Image 3: https://prtimes.jp/i/18505/2626/resize/d18505-2626-7c4b1a7d63248adc25eb-6.jpg&s3=18505-2626-83bb40269fbba2defd211c572d174f0a-1500×1000.jpg] Enjoy shopping while enjoying the worldview of the Monaco Monte Carlo Collection, which will take you on a Mediterranean vacation. At the venue, we will be serving gelato in collaboration with Venchi, a long-established Italian gelateria that faces the Mediterranean Sea like Monaco.
MUCHA×Venchi collaboration “Monaco Monte Carlo Gelato”
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TAKE OUT: ¥1,080 / EAT IN: ¥1,100 (only available in cup)
The collaboration gelato, available only at this pop-up store, comes in an original design cup with chocolate and raspberry grains, the most popular “Bronte Green Pistachio” which uses only pistachios from the Mediterranean, and “Mango” which makes you feel the arrival of summer. Combined with gelato. All customers who make a purchase will receive a “Postcard Monaco Monte Carlo” (not for sale) exclusive to this pop-up store*.
*Sold at the Venchi store on the same floor (Nihonbashi Takashimaya S.C. New Building 1F). Please note that the offer will end as soon as it runs out.
Event overview
MUCHA Monaco Monte Carlo fragrance pop-up space
Period: June 5th (Wednesday) to June 13th (Thursday), 2024
Address: Nihonbashi Takashimaya S.C. New Building 1F In the Green, 2-5-1 Nihonbashi, Chuo-ku, Tokyo 103-6190
Phone: 03-3211-4111 (Representative)
Business hours: 10:30-20:00
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Monaco Monte Carlo Collection Picked Items
[Image 7: https://prtimes.jp/i/18505/2626/resize/d18505-2626-5954875574d4abe74b36-0.jpg&s3=18505-2626-55bfa50cc9b113065e2ea41ab52baeec-1841×2700.jpg] “Eau de Toilette Monte Carlo 1897″
35mL/￥9,790, 10mL/￥3,960
An eau de toilette that allows you to enjoy Mucha’s world view both olfactory and visual. The emotions evoked by paintings are expressed with dazzling incense. For naming, use the font that appears in the work. The 35mL glass bottle enhances the beauty of the art just like a picture frame. The small 10mL bottle is convenient to carry around, and the label features a design taken from the title page of the “Decoration Material Collection”.
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Limited quantity “Hand & Body Liquid Soap Monte Carlo”
280mL/￥5,830
A liquid body soap with a refreshing citrus woody scent that gently washes your body with a light foam. Beauty ingredients such as pomegranate fruit extract inspired by hair ornaments depicted in art leave skin fresh and moisturized. Layer body lotion or eau de toilette for a deep aftertaste.
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&s3=18505-2626-658b66495A984318493749374937493749377420054200542004200420042004200420042004200420042004200584848493777 6A9DD7-1841X2700.jpg]
Limited quantity “Refreshing Body Lotion Monte Carlo”
280mL/￥6,270
A body lotion that will soothe your flushed skin after enjoying your vacation. The fresh scent of Monte Carlo and the cooling sensation of menthol will make you feel refreshed. Beauty ingredients inspired by art tighten the skin and protect it from damage such as dryness caused by sunburn.
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“Silk scarf Monaco Monte Carlo”
2 colors / 87cm x 87cm / ¥19,800
Mucha designed this poster for theaters, with a woman reclining gracefully above the frame. The art is boldly laid out and finished with a refreshing color scheme. Made of thick silk twill that can be worn all year round, the four corners have a hand-stitched three-roll finish to add elegance to your everyday style.
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“Drost Bag Monaco Monte Carlo”
2 colors / ¥20,900
The combination of summer material and faux leather that enlivens the vacation mood gives it a resort-like yet urbane feel. The emblem is embroidered with the typography of the art title and is an arrangement of Mucha’s curved motifs. The lining is finished with an art print that gives you a sense of elation every time you untie the bag’s drawstring, and it comes with two internal pockets and a shoulder strap that is removable and adjustable in length.
■Monaco Monte Carlo Collection Special Site
https://alphonsemucha.jp/Page/LP/2024/0522_montearlo/?plan=MC240522montearlo ■Stores other than pop-up stores
https://alphonsemucha.jp/Page/shoplist.aspx
■MUCHA Official Online Store
https://alphonsemucha.jp/Page/shopping/
About MUCHA
Wear the scene that comes back to life.
Suddenly, the smell of perfume I felt as we passed each other brought back memories of my old lover.
The smell of osmanthus on the way home brings back memories of my childhood. These specific scents and designs create memories and scenes. Like the “Proust phenomenon” evoked,
Sensory memories become richer and more memorable.
Inspired by many works by Mucha,
Through items that evoke unforgettable memories and moments, A moment to cherish the time and era that you want to keep in your heart. We will deliver it to the customer.
About Alphonse Mucha (1860-1939)
Born in 1860 in the South Moravia region of the Czech Republic, he was an artist who reached the pinnacle of Art Nouveau. He went to Paris and became famous in 1894 with his poster “Gismonda” for Sarah Bernhardt. Afterwards, he released works such as theater plays, art exhibitions, product advertisement posters, decorative panels, and lithographs, and his unique style went beyond the field of graphic art and was highly praised for its artistry in jewelry, furniture, and sculpture. Ta. In his later years, he dedicated himself to writing the “Slavic Epic” series for his homeland, and it continues to be loved by many people in France and other Europe, America, where he spent a period of time, and Japan.
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(C) Mucha Trust 2024
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More details about this release:
https://prtimes.jp/main/html/rd/p/000002626.000018505.html