Marketing Research Association Co., Ltd.
Presentation of marketing survey report for BtoB companies and free seminar to strengthen marketing/Marketing Research Association Co., Ltd.
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The Consulting Service Department of Marketing Research Association, Inc. conducted a survey on the “actual state of marketing activities of BtoB companies” in order to provide useful information for improving the quality of marketing activities of BtoB companies. We will provide a copy of this research report to anyone who requests it. (For BtoB companies only) In addition, on June 26th, we will hold a seminar on “2024 Marketing Problems and Solutions for BtoB Companies and Key Points for Strengthening Marketing” based on the results of this report.
The Marketing Research Association conducted a marketing survey targeting BtoB companies.In an environment that is rapidly changing due to the evolution of AI and the shift to DX,
As many companies are expected to see changes in their marketing activities, including various measures implemented due to the coronavirus pandemic, we have targeted B2B companies to understand the current status of their marketing activities and consider
countermeasures. We conducted a questionnaire survey.
When asked about the “level of importance and degree of
implementation” of initiatives related to marketing activities within the company, the following responses were answered: “active hiring of marketing personnel, manufacturing/development, etc.” The themes related to human resources, such as “Human resource development to improve capabilities” and “Effective utilization of customer assets” were raised.
Active recruitment of marketing personnel
Human resource development to improve manufacturing and development capabilities Effective use of customer assets such as customer information
[Image: https://prtimes.jp/i/102999/21/resize/d102999-21-b12fbbcba18e414239fb-0.png&s3=102999-21-1820b78b8a4c85ff39959b2f9a149d6f-3900×2465.png ]
[Survey overview]
Survey: Survey on actual status of marketing activities
Purpose: To clarify the current status and issues of marketing activities of BtoB companies after the coronavirus pandemic
Implementation method: Web survey
Survey target: People working in BtoB companies
Period: March 2024
A copy of this survey report will be presented to anyone who requests it. Please check the URL below for details.
https://marken.hp.peraichi.com/report2024btob
-We will hold a seminar on June 26th based on the survey results! – Based on the results of this survey, we will hold a free seminar. [Marketing problems and solutions for BtoB companies in 2024 and points to strengthen marketing]
June 26, 2024 Online event
◆Recommended participation
・People involved in business strategy in the marketing/corporate planning department
・For those in sales planning/sales strategy/sales promotion departments ・People involved in product strategy in the development/design department ・Those who are concerned about the direction of strengthening their marketing capabilities
■Program
1. Seminar Program 1: The most important issues in marketing activities faced by BtoB companies
・Comparison of the degree of importance/implementation of various marketing measures ・Most important issue: Developing marketing human resources ・Focusing on activities with a low degree of implementation (effective utilization of customer assets/manufacturing, development of development personnel/organizational culture reform, etc.) 2. Key points for strengthening marketing for BtoB companies ・Challenges faced by businesses with a wide (or narrow) customer base and required measures
・Business trends and countermeasures for each scale of environmental change ・Solution examples ・Q&A
[Details/Application]
https://www.marken.co.jp/seminar/006461btob2024.php
For inquiries regarding this matter, please contact
Marketing Research Association Co., Ltd.
Consulting Service Department: Ito and Shimayoshi
TEL: 03-6435-6347
■Inquiry form
https://www.marken.co.jp/inquiry2/
[Sponsor company/details inquiries]
Marketing Research Association Co., Ltd. Consulting Service Department COSMIC BLDG 2F, 1-2-8 Shiba Daimon, Minato-ku, Tokyo 105-0012 Representative Director: Shingo Hirabayashi
Business content: Educational training business, marketing research business, consulting business, public seminar business, planning and production business
Established: 1962
HP: https://www.marken.co.jp/
■Inquiry form
https://www.marken.co.jp/inquiry2/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000021.000102999.html