Kawajun Co., Ltd.
Introducing the “Usuzukuri Tumbler with Liquor Guide” that anyone can easily make delicious alcohol at home, perfect as a gift for Father’s Day.
~Sales start from Saturday, June 8th at KEYUCA stores nationwide and online store~https://www.keyuca.com
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KEYUCA (company name: Kawajun Co., Ltd.
Company (Location: Chuo-ku, Tokyo, Representative: Junzaburo Kawasaki) is a Father’s Day drink that allows you to make alcoholic beverages to your desired strength and is perfect for drinking at home.
From Saturday, June 8, 2024, KEYUCA stores nationwide will be offering the “Usuzukuri Tumbler with Alcohol Guide”, which makes a great gift. It will be sold at stores and online stores.
[Image 1: https://prtimes.jp/i/42258/416/resize/d42258-416-79400b0577d0a180dc01-0.jpg&s3=42258-416-58e7feb7e03217df916c4e4b065a60a2-2400×1600.jpg] In recent years, we have often heard the term “drinking at home,” but since the spread of the new coronavirus in 2020, people have been spending more time at home, and the rise in prices has led to an increase in the number of people drinking at home. Demand continues to increase. According to the “Survey Survey on Alcohol Drinking at Home,” just under 50% of people drink alcohol at home at least one day a week, and beer is the most common type of drinking at 62%, but sours and chu-hi are also consumed. You can see that it is the next highest at 44%. (*1) The Chu-Hi market size in 2023 will be 328.2 billion yen, more than three times that of 2013, 10 years ago. We can see that not only are there many people who enjoy sour and chu-hi, but the market is also growing. (*2) Therefore, KEYUCA has developed a tumbler with a liquor scale to make drinking at home even more enjoyable.
The “Usuzukuri Tumbler with Sake Guide” has a scale with a ratio of 1:1 to 1:5 as a guide for the strength when making alcoholic beverages such as sours, highballs, and tea mixers. The reason is that when making alcoholic beverages, the notation 〇:〇 is simpler and easier to understand than the notation ○○ml. We designed it to be easier to use and make it easier for anyone to enjoy alcohol. In addition, recently, beer and chu-hi with low alcohol content are often released, and there is also a slight alcohol boom. Therefore, we have created several ratios so that you can easily adjust the alcohol content to suit your mood and occasion. Another good point is that you can take
measurements with ice still in it so that you can measure the second and subsequent drinks. The design of the scale is based on popular spots such as neo-izakayas and retro bars, and incorporates dark light blue and dull yellow colors.
Have a fun time drinking with the “Usuzukuri Tumbler with Sake Guide”, which is perfect as a gift for Father’s Day, which is coming up, and is perfect for enjoying alcohol in the hot season.
*1 My Voice Com Survey “Questionnaire Survey on Alcohol Drinking at Home” *2 INTAGE SRI+
About demand for drinking at home
The demand for drinking at home continues even after the new coronavirus moves to Category 5. According to a MyVoice.com survey, just under 70% of people have drunk alcohol at home in the past year. It has also been found that many people drink alcohol while enjoying a meal, and an increasing number of people are choosing light alcoholic beverages that do not have a very strong alcoholic content.
[Image 2: https://prtimes.jp/i/42258/416/resize/d42258-416-4713534a4d0f87bf3392-12.png&s3=42258-416-852bbdc5c3d79159f2ab9866eec54c99-515×129.png ]
(Reference source) My Voice Com Survey
https://myvoice.co.jp/biz/surveys/27801/index.html
How to make delicious alcohol using a tumbler with a guide
[Image 3: https://prtimes.jp/i/42258/416/resize/d42258-416-e340dcf20df78ed2f2e6-3.jpg&s3=42258-416-86239cd674c3275e50c77ac74aab9af6-1200×1200.jpg] 1. Fill with ice up to the line
2. Add alcohol such as shochu or whiskey to your desired level. 3. Add carbonated water and stir gently.
*The scale line is affected by individual differences in the glass and the size of the ice, so
Please use this as a guide.
New product overview
[Image 4: https://prtimes.jp/i/42258/416/resize/d42258-416-2a54ee9163cad1a08718-6.png&s3=42258-416-c1994de070a4147e55128ebdd50f9d9a-1758×789.png ]
Product name: Usuzukuri tumbler with alcohol guide
Price: ¥990 (¥1,089 including tax)
Appropriate capacity: 320ml
Material: Soda glass
Size: W74 x D74 x H141mm
[Product URL]
https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=1500776 Perfect as a gift for Father’s Day! Related items for making delicious alcohol
[Image 5: https://prtimes.jp/i/42258/416/resize/d42258-416-19ba9c60feebfed7442e-9.gif&s3=42258-416-6a379ad25a19ab0e38316aa38b509b20-252×252.gif] Product name: Stainless steel lemon squeezer
Price: ¥490 (¥539 including tax)
Size: W9.2 x D9 x H4.2cm / Weight = approx. 58g
Material: 18-8 stainless steel
[Product URL]
https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=3501098&cat=001001002 A durable stainless steel lemon squeezer that can be used in the dishwasher. Even hard lemons can be squeezed easily. Another important point is that it is resistant to scratches and odors.
[Image 6: https://prtimes.jp/i/42258/416/resize/d42258-416-91ee9d7195edfd9f3ee0-10.gif&s3=42258-416-e3fbdc60f18c9f04bc3b8119a121312e-1080×1080.gif] Product name: Blender stirrer that can crush fruit pulp
Price: ¥290 (¥319 including tax)
Size: W1.8 x D2 x H19.1cm / Weight = approx. 17g
Material: 18-1 stainless steel
[Product URL]
https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=3501413 A stirrer perfect for making alcohol in a thin tumbler. The point is that the tip is spoon-shaped, making it easier to mix than a stick stirrer. The tip has a flat shape, making it easy to trace the bottom and scoop.
[Image 7: https://prtimes.jp/i/42258/416/resize/d42258-416-51851ddf441b1a201b92-11.gif&s3=42258-416-7a9cf5e97549d93366b941c27c7d759a-1080×1080.gif] Product name: Parfait spoon
Price: ¥540 (¥649 including tax)
Size: 2 x 1 x 23cm / Weight = approx. 27g
Material: 18-1 stainless steel
[Product URL]
https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=3501414 A parfait spoon with a long handle. The plate part is also rounded, so it has a good texture. In addition to parfait, it is also useful for mixing and scooping deep-bottomed storage bottles.
Brand overview
[Image 8: https://prtimes.jp/i/42258/416/resize/d42258-416-5470e0db971a92ef1b25-7.jpg&s3=42258-416-a1f66d7e0397dd15e0e6358c95f150c8-589×392.jpg] What is KEYUCA?
“Living Simple & Natural” sells original designed products that can only be obtained at Keyuka, such as curtains, furniture, kitchen goods, tableware, bath supplies, and fashion accessories. This is a lifestyle shop that carries the theme of “.” We operate over 90 stores, mainly 19 in Tokyo.
As a brand that “makes just the right thing” for our customers, we strive to make their daily lives more comfortable through
manufacturing.
URL: https://www.keyuca.com
Instagram: @keyuca_design
https://www.instagram.com/keyuca_design/
make just the right thing
KEYUCA is a manufacturing brand.
However, we don’t just make things.
We deliver “making just the right thing” that makes each person feel comfortable.
I thought the design was nice, I felt that it was easy to use, It’s affordable and you can be yourself.
I believe that feeling such comfort is a blessing.
Through manufacturing, we are close to our customers’ daily lives, We will continue to explore and deliver “creating just the right thing” for each individual.
Company Profile
[Image 9: https://prtimes.jp/i/42258/416/resize/d42258-416-5dbd868875131a64f9e2-8.jpg&s3=42258-416-1ebf79670feb41a93e44c238eec8d792-589×393.jpg] Company name: Kawajun Co., Ltd.
Representative: Junzaburo Kawasaki
Location: 3-15-1 Nihonbashihamacho, Chuo-ku, Tokyo
Established: September 3, 1974 (1974)
Business content: Retail solution business,
global hardware business,
Public Furniture International Business,
Medical business, hotel business, ThreeS business,
Keyuka business, overseas business
URL: https://www.kawajun.co.jp
More details about this release:
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