Canon Inc
Canon, Nippon Television, and Yomiuri Shimbun Tokyo Headquarters receive the Broadcasting Culture Fund Award (broadcasting technology category) for creating an innovative video experience using volumetric video technology during professional baseball broadcasts
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Canon Inc. (hereinafter referred to as “Canon”), Nippon Television Network Corporation (hereinafter referred to as “Nippon Television”), and Yomiuri Shimbun Tokyo Headquarters, Inc. (hereinafter referred to as “Yomiuri Shimbun Tokyo Headquarters”) are the 50th affiliate of the Broadcasting Culture Foundation, a public interest incorporated foundation. We jointly won the Broadcasting Culture Foundation Award (broadcasting technology category). The company received this award in recognition of its technology and ingenuity, which utilized volumetric video technology to create an innovative video experience during professional baseball broadcasts produced by Nippon Television.
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Realizing replay video distribution and program production using volumetric video technology
Volumetric video technology is a technology that converts an entire space into 3D data from images taken simultaneously by 100 cameras. With free camera work that captures space from all positions and angles, it creates images from viewpoints that cannot be captured with a normal camera, enabling an unprecedented video experience. Taking advantage of Canon’s unique ability to perform everything from shooting to video generation in real time, it is currently being used in a wide range of applications, including sports broadcasts and live music distribution.
The initiative by Canon, Nippon Television, and the Yomiuri Shimbun Tokyo headquarters to broadcast professional baseball using volumetric video technology was implemented for all games in the 2023 season, targeting Yomiuri Giants games held at Tokyo Dome. Achieving innovative baseball broadcasts that would never be possible with a regular camera, such as videos from the player’s perspective that make you feel as if you are inside the field, and highlight videos that stop time at the moment of a fine play and freely rotate up, down, left, and right. Did. Additionally, this season, we have implemented measures that allow viewers to watch powerful live broadcast footage from the perspective of the catcher, first base, etc. using
smartphones or VR goggles.
Encouraged by this award, Canon will continue to develop volumetric video technology and contribute to improving the value of video experiences and the development of broadcasting culture.
-Reference: About the “Broadcasting Culture Fund Award” (Broadcasting Technology Category) – “Broadcasting Culture Fund Award” (Broadcasting Technology Category) is awarded by the Broadcasting Culture
Foundation, a public interest incorporated foundation, for the past year (April 1, 2023). This award is given to individuals or groups who have made outstanding achievements through research and development of broadcasting technology, or technology that has been effective through ingenuity and invention in the field of broadcasting between March 31, 2024 and March 31, 2024. .
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