MHD Moët Hennessy Diageo Ltd.
“ARDBEG DAY 2024”, an annual event to toast with Ardbeg with Ardbeg fans from all over the world, will be held online
Special guest Chihara Junior says, “I’m completely an Ardbegyan”! ……
MHD Moët Hennessy Diageo Co., Ltd. (Kanda Jimbocho, Chiyoda-ku, Tokyo) carries the whiskey brand “Ardbeg” from the Scottish island of Islay, and on June 1, 2024 (Saturday), we will toast the year with Ardbeg together with Ardbeg fans from all over the world. One event “Ardbeg Day 2024” will be held online. We welcomed comedian Chihara Junior and Shinjuku Whiskey Salon bartender Kazunori Shizutani as special guests, and we toasted with the Ardbeg Day 2024 limited bottle “Ardbeg Spectacular.”
[Image 1: https://prtimes.jp/i/6986/707/resize/d6986-707-5f0bd637129da5c82808-0.jpg&s3=6986-707-69d5a112f105bc78cc42b4279d47cb18-1920×1080.jpg] “Ardbeg Day 2024” online event from left: Ambassador Bob, guest bartender Kazunori Shizutani, special guest Chihara Junior
“Ardbeg Day” has been held simultaneously around the world every June since 2012, and the limited edition Ardbeg that is only available for that year is unveiled and can be tasted as soon as possible. ) is an event that we look forward to every year. This year’s theme is “Dark Circus”, which expresses the dramatic richness and acrobatic taste of Ardbeg Day 2024 limited bottle “Ardbeg Spectacular”. There was an introduction to the Ardbeg Spectacular, an original cocktail made using Ardbeg 10 Years by Kazunori Shizutani, and a talk show by ambassadors Robert Stockwell (commonly known as Bob) and Chihara Junior, all filled with Ardbeg’s typical humor. We invited viewers into the world of “Dark Circus.”
Junior Chihara, who enjoys Ardbeg even in his private life, said at the event, “I received an Ardbeg from a junior for my birthday in March.I usually drink it mixed with carbonated water.Is there a correct way to drink whisky? When we asked Ambassador Bob, he said, “Forcing people to drink the same way is the most evil way. “I want you to enjoy Ardbeg freely,” and I fell in love with Ardbeg even more!Until now, I couldn’t decide on my favorite whisky, but tonight I decided.I’m now a complete Ardbeg fan. He was so fascinated by Ardbeg that he called himself an Ardbegian.
You can watch the archive here (*Viewing deadline: until July 31st) https://www.ardbegjapan.com/ardbegday/
Comment from special guest Chihara Junior
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Q. Please tell us how you met Ardbeg.
A. The first time I tried it was at a bar when a friend recommended it to me. In March of this year, I received Ardbeg as a birthday present from a junior comedian. I usually drink it with carbonated water. Q. Please tell us your impressions after drinking this year’s limited bottle “Ardbeg Spectacular”.
A. Compared to Ardbeg 10 Year Old, it was sweeter and very delicious. It looks delicious on ice cream too.
Q. Please tell us your impressions after participating in “Ardbeg Day 2024”. A. I became immersed in the world of Ardbeg and instantly became a fan. I think that the people around me will like Ardbeg, just as it is contagious to those who drink it, so as an Ardbegian, I would like to start by spreading the appeal of Ardbeg to those around me. I don’t usually drink cocktails, but the coffee cocktail I received on today’s live stream was very delicious. I want to go to Islay someday! “Ardbeg Day 2024” live streaming event
[Image 3: https://prtimes.jp/i/6986/707/resize/d6986-707-5a2ee3fe73e1a9b56a0a-2.jpg&s3=6986-707-56ec8aefd764fe8ed0283fa40e7e3012-1920×1080.jpg] Live streaming venue that expands the world view of this year’s theme “Dark Circus”
[Image 4: https://prtimes.jp/i/6986/707/resize/d6986-707-ecfae3ed794449e7d569-3.jpg&s3=6986-707-1b6c7bc7c41cdaae9864d41967d5be9e-1920×1080.jpg] Cheers with this year’s limited bottle “Ardbeg Spectacular”
[Image 5: https://prtimes.jp/i/6986/707/resize/d6986-707-5d34dd7ac722a786fd60-4.jpg&s3=6986-707-523b7a27b31fb4da97bd7892efbcaf73-1920×1080.jpg] “Shinjuku Whiskey Salon” Bartender Kazunori Shizutani’s original cocktail
[Image 6: https://prtimes.jp/i/6986/707/resize/d6986-707-4cc95b0bcc50f7e608b0-5.jpg&s3=6986-707-5580755bf49916ddf28841fe30a9a1de-1920×1080.jpg] Bars and relays where Ardbegians gather
Product Summary
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Ardbeg Day 2024 Limited Edition Bottle
Uses the distillery’s first whiskey aged in port wine barrels. Dramatic richness and acrobatic taste
■Product name: Ardbeg Spectacular
■Suggested retail price: 18,000 yen (tax excluded) / 19,800 yen (tax included) ■Capacity: 700㎖
■Alcohol content: 46 degrees
■Barrel: Bourbon barrel, Port wine barrel
“Ardbeg 10 Years” Original Cocktail Recipe
Two original cocktails using “Ardbeg 10 Years Old” devised by “Shinjuku Whiskey Salon” bartender Kazunori Shizutani introduced during the live streaming event
[Image 8: https://prtimes.jp/i/6986/707/resize/d6986-707-f8752cadbda10b912cc9-13.jpg&s3=6986-707-9c9ecac2f54f12ca0cf039777537f6a2-569×853.jpg] Gaelic Coffee
gaelic coffee
・Ardbeg 10 years 40ml
・Coffee 40ml
・Apricot jam 1 tea spoon
・Tonic water – appropriate amount
・Garnish Edible flowers
1. Prepare your favorite coffee and add Ardbeg and apricot jam. 2. Top it up with tonic water (your desired amount) and it’s done!
[Image 9: https://prtimes.jp/i/6986/707/resize/d6986-707-ae6bdff866356451196d-14.jpg&s3=6986-707-11aa9646a31d7a3f4437ab871e9897d2-641×962.jpg] Hair of the Dog
hair of the dog
・Ardbeg 10 years 40ml
・Fresh cream 15g
・Honey 15g
1. Place Ardbeg, cream and honey in a shaker.
2. Shake, pour into a cocktail glass and enjoy!
If you like, you can replace the fresh cream with non-fat milk or oat milk. Honey can be substituted with maple syrup.
In the summer, you can also make it frozen with crushed ice. Campaign overview
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※The photograph is an image
■Application period: April 17th (Wednesday) to June 30th (Sunday), 2024 ■Prize: Ardbeg Day 2024 limited T-shirt
■Number of winners: 100 people in total
■ How to apply: Purchase an “Ardbeg 10 Year Old” with a campaign sticker or “Ardbeg Wee Beastie 5 Year Old” with a campaign necker, and access the campaign site using the sticker or QR code inside the necker. . If you enter the serial number written on the sticker or necker, you will know on the spot whether you won or lost. If you win, you will receive an Ardbeg Day 2024 limited edition T-shirt. Shipping
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■Product name: Ardbeg Wee Beastie 5 years
(Products with neckers will be sold during the period)
■Suggested retail price: 5,950 yen (excluding tax) / 6,545 yen (including tax) ■Handling: Alcohol stores nationwide
■Capacity: 700ml
■Alcohol content: 47.4 degrees non-chill filter
■Aging years: 5 years
[Image 12: https://prtimes.jp/i/6986/707/resize/d6986-707-2b4935196bfce4701199-11.png&s3=6986-707-39db6d0f689df3aee4e38368eaa7ef2b-246×328.png ]
■Product name: Ardbeg 10 years
(Products with stickers will be sold during the period)
■Suggested retail price: 7,050 yen (tax excluded) / 7,755 yen (tax included) ■Handling: Alcohol stores nationwide
■Capacity: 700ml
■Alcohol content: 46 degrees non-chill filter
■Aging years: 10 years
ardbeg day
The Islay Whiskey Festival “Music and Music” is held every year from the last week of May to the first week of June.
Festival of Malt (Feis Ìle). During the period, “open days” will be held at each distillery on a rotating basis, attracting enthusiastic visitors.
Malt fans visit distilleries in search of exclusive products that can only be purchased locally. “Open Day”
Ardbeg is the highlight of the final day. This day is designated as “Ardbeg Day” and they gather on the island of Islay.
This is a day to celebrate not only with Ardbeg fans, but with Ardbeg fans from all over the world.
*For details on the 2024 festival and distillery open day, please visit the Ardbeg brand website,
Announcements will be made on Facebook as well.
Ardbeg Committee
If you’re a fan of smoky malt whisky, you can join the Ardbeg Committee. The Ardbeg Committee was established for all the fans who love Ardbeg. This is a fan club with no membership fees. Anyone over the age of 20 can join, and member registration can be done online. After
registering, we will send you the latest news from the distillery. We currently have over 180,000 members in over 130 countries. Committee members regularly introduce new products and whiskies.
You can receive information about.
Click here to register as a committee member: https://bit.ly/3KfZ87D Ardbeg
[Image 13: https://prtimes.jp/i/6986/707/resize/d6986-707-726cb4e5d4d3f51a3715-12.jpg&s3=6986-707-098e8d6e437bb77c13ffae029d7c2ff0-513×323.jpg] A single malt whisky, created in 1815 on the Scottish island of Islay. It has a very strong peat and smoky flavor, yet has a delicate sweetness and high quality that captivates people, earning it the nickname “Peaty Paradox”. It is a cult-like existence loved by enthusiastic fans called “Ardbegian” due to its addictive and unique taste, and is supported by 180,000 committee members from 130 countries around the world.The world’s most peaty and smoky ultimate product. Ira Malt.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000707.000006986.html