Taboola Japan Co., Ltd.
Taboola renews its exclusive agreement with Trustridge Co., Ltd., which operates Japan’s largest food-specific web media “macaroni”, resulting in a long-term strategic partnership of about 9 years ……
Today, June 6, 2024, the discovery platform Taboola and Trustridge Co., Ltd., which operates the lifestyle media “macaroni”, announced that they will renew their exclusive agreement and continue their long-term strategic partnership. With this renewal, the partnership period will be approximately nine years in total. Under this partnership, Taboola will continue to focus on improving user engagement and increasing revenue for Trustridge, Inc. (hereinafter referred to as Trustridge) by leveraging its highly accurate AI engine and diverse products. (*1)
Taboola site: https://www.taboola.com/ja/
macaroni: https://macaro-ni.jp/
[Image: https://prtimes.jp/i/71265/54/resize/d71265-54-8b7702cc0f81e754a480-0.png&s3=71265-54-61366edc0352ce607793fc1786664f38-1492×762.png ]
Supporting TrustRidge’s mission with AI technology with an annual R&D investment of approximately 20 billion yen
Taboola invests approximately 20 billion yen in research and development costs every year and strives to constantly advance AI technology. With this contract renewal extension, we will continue to support the further growth of Trust Ridge’s own media “macaroni” and partner media by utilizing Taboola’s latest AI technology. By recommending more attractive content to users visiting media such as “macaroni”, we support Trustridge’s mission of “bringing color and connection to your lifestyle.” In addition, by utilizing the wide variety of advertising solutions provided by Taboola, it is possible to deliver optimized advertisements, without compromising the user experience, in high-quality media such as the food-specific
“macaroni”. It also enables effective monetization.
Synergy between AI technology and consulting know-how
With this extension of our partnership, we hope to combine Taboola’s cutting-edge AI technology with TrustRidge’s extensive marketing and consulting know-how, creating further synergies.
[About Trust Ridge Co., Ltd.]
We are a media company that provides the food and lifestyle media “macaroni” and the service “ELEMINIST” that guides you to sustainable living. We operate “BRAND STUDIO”, which performs brand PR and creative production utilizing knowledge of media management, and “Media Consulting Service”, which supports media monetization and growth.
・About media consulting services
By leveraging our ad technology business and operating know-how of “macaroni”, we help web media and app publishers maximize their advertising revenue. In addition to advertising space design and sales, we provide comprehensive consulting services that maximize media value over the long term, from UI/UX improvements to marketing support.
macaroni: https://macaro-ni.jp/
ELEMINIST: https://eleminist.com/
Consulting service: https://consulting.trustridge.jp/
[About Taboola] Taboola provides an opportunity for people to discover new content that may be of interest to them.
Our innovative platform and products, powered by deep learning and massive datasets on the open web, are used by more than 15,000 companies worldwide and reach more than 500 million people every day. In Japan, we have partnered with many major media outlets and have concluded long-term exclusive contracts with over 300 distribution outlets.
Through Taboola, advertisers can effectively reach their target audience in a full funnel at the optimal time and grow their business. Digital properties such as publishers, mobile operators, and mobile device manufacturers can leverage Taboola to increase monetization and user engagement.
Taboola is headquartered in New York with offices in 24 cities around the world. Company name: Taboola Japan Co., Ltd.
Company representative: Representative director Makoto Ishii URL: https://www.taboola.com/ja/
Facebook: @TaboolaJapan (https://www.facebook.com/TaboolaJapan) X (old Twitter): @TaboolaJapan (https://twitter.com/TaboolaJapan) More details about this release:
https://prtimes.jp/main/html/rd/p/000000054.000071265.html