WACUL Co., Ltd.
Our representative Kakiuchi and CMO Ando will be speaking as lecturers at a marketing course for BtoB companies sponsored by Impress. At the “BtoB marketing introductory course to learn from professionals who know the field” sponsored by Impress, our representative director Kakiuchi and executive officer CMO Ando will be speaking as lecturers along with Mr. Kurihara, president and representative director of Sairyu Co., Ltd. .
……
WACUL Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Ryohei Obuchi, Stock code: 4173, Pronunciation: WACUL, hereinafter referred to as the Company) supports marketing DX from strategy to execution with data and knowledge at the core. Yuki Kakiuchi, our representative director, and Ando, executive officer and CMO, participated in the event [Introductory BtoB marketing course to learn from professionals who know the field] sponsored by Impress Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Takashi Takahashi) We would like to inform you that two people from Kensaku will be speaking as lecturers. Additionally, prior to this event, we will be holding a free event on June 10th featuring the three speakers who will be speaking this time.
[Image 1: https://prtimes.jp/i/11052/317/resize/d11052-317-61c017a7a884e88b12bc-0.png&s3=11052-317-fe36398dff60e058adcc875d5e6acf4f-1200×630.png ]
About “Introductory BtoB marketing course to learn from professionals who know the field”
[Image 2: https://prtimes.jp/i/11052/317/resize/d11052-317-17a19b56fa7c758bd236-1.png&s3=11052-317-878d4e2afd64be90da60adfbc811fb71-512×269.png ]
This event was held as a 5-day educational course where you could systematically learn about marketing for BtoB companies that sell products for corporations. Mr. Kota Kurihara of Sairyu Co., Ltd., Yuki Kakiuchi of WACUL Co., Ltd., and Kensaku Ando will be in charge of the work. In this 5-day workshop, which can be considered as a lecture, you will gain a deep understanding of the overall picture and learn the essence of achieving results, from an overview of BtoB marketing to strategy, specific measures, and organizational management. Additionally, participants in this event will receive a set of three books written by each of the three instructors, as well as books on BtoB marketing, as a bonus.
1. “Learn BtoB marketing strategy and practice through case studies” (Mr. Kurihara)
2. “BtoB marketing standard: Why do sales and marketing collide?” ” (Kakiuchi) 3. “Taught by professionals in the field!” Basic knowledge of BtoB marketing” (Ando)
Please join us.
-Event Overview-
[Table 2: https://prtimes.jp/data/corp/11052/table/317_1_9eda3dc90d89323366ceba8c81ad45c0.jpg] Click here to apply for the event
https://webtan.impress.co.jp/school/btob-marketing
About “Teaching from a professional in the field! Marketing that supports the growth of BtoB companies – 20 questions to get a quick understanding”
In addition, in advance of this event, on Monday, June 10, 2024, three instructors will be holding a free webinar titled “Taught by professionals in the field! Marketing that supports the growth of BtoB companies ~ 20 questions to get you started.” “Understanding” will be held.
In this webinar, the three guests who will be on stage this time, Mr. Kota Kurihara of Sairyu Co., Ltd., Yuki Kakiuchi of WACUL Co., Ltd., and Kensaku Ando, will answer questions about marketing that supports BtoB companies in a question-and-answer format. I’ll go. ・Marketing is not well understood within the company…What should we do? ・How should we define the ideal state and goals of our marketing organization? ・Is a persona or journey map necessary?
・How should we balance the number and quality of leads? How do you think when evaluating?
A total of 20 questions related to BtoB marketing are set, divided into [Organizational Edition] and [Policy Edition].
During the webinar, you will receive quick answers from three professionals and clear up any questions you may have.
Click here to apply for the event
https://academy.impress.co.jp/btob-marketing0610
Speaker profile: WACUL Co., Ltd. Representative Director Yuki Kakiuchi
[Image 3: https://prtimes.jp/i/11052/317/resize/d11052-317-e98efe96e9674951e1b4-1.png&s3=11052-317-a77e951513c730493b5558a1768593ae-512×341.png ]
Graduated from the University of Tokyo. Joined WACUL in 2013 from Bebit. We will launch “AI Analyst”, a tool that supports PDCA in marketing, from proposing improvements to verifying effectiveness. In 2019, we established WACUL Technology & Marketing Lab, an
industry-academia collaborative research institute. As director of the research institute and CIO (Chief Incubation Officer), responsible for business development from a long-term perspective, both internally and externally, including planning and development of new businesses and new functions, DX consulting, PoC (proof of concept) with large companies, etc. I have served as He was appointed as the company’s representative director in May 2022. He is the author of “The Standard of Digital Marketing: Why do marketers repeat “measures that don’t produce results”? ” “BtoB marketing standard: Why do sales and marketing collide?” ” (both books published by Nippon Jitsugyo Publishing) and “The LTV Trap” (Nikkei BP).
Speaker profile: Kensaku Ando, Executive Officer and CMO, WACUL Co., Ltd.
[Image 4: https://prtimes.jp/i/11052/317/resize/d11052-317-eb779c91a0708539cfd0-1.jpg&s3=11052-317-d1c48d70be08a67edc225e351d796642-1600×1034.jpg] After graduating from Waseda University, he worked for Marui Co., Ltd. and then joined Lux Co., Ltd. in 2006. After establishing the CS organization at the company, he became a marketing manager. After that, from 2016, he became the business manager of the email marketing service “Kaihai Mail”. As an e-mail marketing evangelist, he published “Basic knowledge of BtoB marketing taught by professionals in the field”. Joined WACUL in July 2022 and serves as Executive Officer and CMO.
About our strengths
Our strength is that we can support both strategy planning and implementation based on data and knowledge.
Our “AI Analyst” has been introduced to more than 39,000 sites and has implemented more than 12,000 measures and measured results, so we have a wealth of data, and based on the knowledge generated from this , we support the realization of lean marketing DX, from identifying effective measures to prioritizing and implementing them, tailored to each client.
If you would like a better site, please feel free to contact us. Click here to consult WACUL
https://wacul.co.jp/contact
About WACUL
WACUL is a marketing DX company that realizes digital transformation (DX) for companies using big data and knowledge.
We started a digital marketing consulting business in 2010, and since 2015 we have been offering the “AI Analyst Series” by combining advanced technology in data analytics that utilizes artificial intelligence and the knowledge we have accumulated through consulting. Furthermore, we will efficiently maximize our clients’ sales through marketing and sales DX, including WACUL DX consulting that provides organizational design and strategy planning, and matching of freelance digital talent. -Company Profile-
Company name: WACUL Co., Ltd. (pronunciation: WACUL)
Website: https://wacul.co.jp/
Head office location: 2F, 3-26-8 Kanda Ogawamachi, Chiyoda-ku, Tokyo Representative: Ryohei Obuchi, Representative Director and President / Yui Kakiuchi, Representative Director
Business details: Planning, development and sales of “AI Analyst”, a digital marketing improvement proposal tool using AI
Twitter: https://twitter.com/wacul_jp
Facebook: https://www.facebook.com/wacul.co.jp/
-Major services-
・“AI Analyst” is an automatic data analysis and improvement proposal tool that supports PDCA in digital marketing.
A marketing tool that automatically analyzes data and automates the marketing PDCA cycle, from proposing improvements to measuring the results of implemented measures. Marketers can focus on the strategic tasks they should be doing, rather than on complicated tasks such as data analysis, policy management, and verifying the effectiveness of policies.
Click here for the application site (free): https://wacul-ai.com/ ・“AI Analyst SEO” is a content production service with SEO measures aimed at maximizing CV.
AI selects target keywords based on access analysis data and creates SEO-friendly content
Click here for service introduction/request for information: https://wacul-ai.com/seo/
・“AI Analyst AD”, an advertising management service that produces results through integrated operation with websites
Utilizing the know-how of AI analysts, we select effective advertising media for CV acquisition and handle efficient advertising operations on your behalf.
Click here for service introduction/request for information: https://wacul-ai.com/ad/
・Freelance marketer recruitment service “Marketer Agent”
We match companies with marketing DX human resources such as freelancers with specialized know-how, and support companies in building systems and producing results.
Using the “problem identification ability” that WACUL has cultivated through supporting over 1,000 companies and the “methodology” to produce results based on the analysis of over 39,000 sites, we solve corporate problems with the best human resources available in the market.
For companies, click here:
https://wacul.co.jp/lp/marketer-agent-for-enterprises/
Marketers here:
https://wacul.co.jp/lp/marketer-agent/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000317.000011052.html