Total number of SNS followers: 100,000! Oshikatsu brand “Oshicoco” announces Oshikatsu trends for the first half of 2024
*View in browser* *Oshicoco Co., Ltd.*
Press release: June 6, 2024
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Total number of SNS followers: 100,000! Oshikatsu brand “Oshicoco” announces Oshikatsu trends for the first half of 2024
Oshicoco Co., Ltd., which operates an “Oshikatsu support media” with a total of 100,000 SNS followers and an online store specializing in Oshikatsu, conducted a survey regarding “Oshikatsu trends in the first half of 2024.”
We will announce the popular Oshi-katsu trends in the first half of 2024, including the latest Oshi-katsu genres, Oshi-katsu goods that we are glad we purchased, and fun Oshi-katsu collaboration events. *Survey topics related to “Oshikatsu Trends in the First Half of 2024”*
* 1. Average monthly spending amount*
*2. Popular genres of push activities*
* 3. Fun push event for the first half of 2024 *
* Four. Latest popular goods trends*
* Five. Collaboration goods/collaboration event trends*
[Survey overview]
Survey period: May 28, 2024 to June 2, 2024
Survey method: Internet survey
Survey target: 230 people who follow Instagram “Oshicoco account” 1. Average monthly spending amount
According to a trend survey on Oshikatsu in the first half of 2024, it was revealed that approximately 60% of the total spend an average of about 10,000 yen to 30,000 yen on Oshikatsu every month.
In particular, major expenditure items include tickets for concerts and events, purchasing official goods, and purchasing content with special benefits online. At Oshikatsu, we invest a lot of time and money to support our Oshis.
2. Popular genres of push activities
In the survey, idols and anime characters continued to be cited as the most popular genres. In particular, support for Japanese idols and popular anime characters is increasing, and they are active on SNS and fan communities.
In addition, singers, voice actors, VTubers, etc. are also attracting attention as new targets for promotion.
Particularly popular “Oshi”
Idols (Japan): SixTONES, Snowman, Naniwa Danshi, Nogizaka46
Anime characters: Ensemble Stars, Jujutsu Kaisen, Blue Rock, Tokyo Revengers Idol (Korea)…SEVENTEEN, BTS, TREASURE, Stray Kids
* 3. Fun push event for the first half of 2024 *
When we investigated the most enjoyable and memorable events in the first half of 2024, the following three characteristics emerged. *●Resurgence of offline events*
As restrictions due to the coronavirus pandemic are eased, offline live concerts are making a comeback.
Outside of concerts, fans are becoming more enthusiastic as they have more opportunities to meet their fans directly, such as handshake events, autograph sessions, and fan meetings.
* ●Connection with your favorites on SNS*
SNS has become an indispensable tool for Oshikatsu.
Through X (formerly Twitter), Instagram, TikTok, YouTube, etc., not only can fans exchange information with each other, but they can also follow messages from their favorite official accounts in real time, expanding the range of fan activities.
In particular, many people were happy to be able to feel the connection with their Oshis through live streaming on SNS.
* ●Collaboration event was a huge success*
In the first half of 2024, many collaboration events were a great success. A wide variety of events were held, including collaborations between anime characters and famous brands, and collaborations between idol groups and popular cafes, which attracted the interest of fans. As a result, there are even more ways to enjoy Oshikatsu, such as purchasing limited edition goods and experiencing menus with special benefits.
4. Latest popular goods trends
The latest trends in popular goods include stuffed animals, “stuffed clothes” that can be worn on stuffed animals, and acrylic stands. The Oshi-katsu trend of 2024 is to freely dress up stuffed animals that reproduce Oshi characters, enjoy going out with them, and take photos with the stuffed animals and acrylic stands at concerts and other events.
Collaborative products are also popular. Cosmetics and accessories can be used on a daily basis, so they have been well-received as a way to incorporate “Oshi” into your daily life.
A trading card case is a case that holds trading cards that come with CDs and other bonus items. Many handmade markets have also appeared, and their unique items are becoming more and more popular.
*5. Collaboration goods/collaboration event trends*
Collaborative goods and collaborative events are attracting attention as a major trend in the promotion of the first half of 2024. Collaborations between popular characters and idols and famous brands, cafes, theme parks, etc. provide special experiences for fans and are a huge success.
* [By recommended genre] Detailed data will be provided in Lifestyle Week* For companies who would like to know the results of this survey by recommended genre,
We will provide details of the survey contents when you visit our booth at the Summer Lifestyle Week “Oshikatsu EXPO”.
In addition, we will introduce a wide range of items that will become popular trends in the future.
* ▼Click here to reserve your visit*
* https://x.gd/5u5ri*
We will be exhibiting at “Oshikatsu Goods EXPO” from July 3rd (Wednesday) to July 5th (Friday)!
Oshicoco Co., Ltd., which operates a “Oshikatsu Support Media” with a total of 100,000 SNS followers and an online store specializing in Oshikatsu, will hold an event at Tokyo Big Sight from July 3rd (Wednesday) to July 5th (Friday). We will be exhibiting at the Summer Lifestyle Week “Oshikatsu EXPO”.
At the last “Oshikatsu Goods EXPO” held in March, approximately 20,000 people visited over three days, and our booth was visited by more customers than expected.
At this exhibition, in addition to our popular products, we will be unveiling new services and products for the first time.
In addition, our representative, Kaho Tada, will be holding a seminar titled “Understand the reality of the Oshikatsu market!”
We would like to invite everyone to come and see us.
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* [Oshikatsu Goods EXPO official website] *
* https://www.lifestyle-expo.jp/summer/ja-jp.html*
* -Event Overview-*
・Date: July 3, 2024 (Wednesday) to July 5, 2024 (Friday) 10:00-18:00 ・Meeting venue: Tokyo Big Sight East Exhibition Hall
・Booth number: East Hall 6 L28-42
・Exhibition contents: First unveiling of new content and new products! We also display trendy Oshikatsu goods.
* ▼Seminar information*
Theme: Understand the reality of the Oshikatsu market! Future prospects and recommended consumption [with goods production workshop] Date and time: July 3rd (Wednesday) 13:00-13:45
Speaker: Kaho Tada, our representative
Seminar application URL: https://biz.q-pass.jp/f/9594/ls_summer/seminar_register
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