PUMA JAPAN Co., Ltd.
PUMA announces a global partnership with the world-famous fitness race “HYROX”. Supporting performance improvement of HYROX athletes ……
PUMA has announced a global partnership with HYROX, a fitness race held around the world. With this partnership, PUMA will be the official apparel and footwear partner for all HYROX races from 2024 to 2027.
[Image: https://prtimes.jp/i/10697/192/resize/d10697-192-812aac7e42ca614a09fa-0.jpg&s3=10697-192-e3e938233251d85b64081988a448d98c-1240×825.jpg] PUMA has been a local partner of HYROX since the first race in Hamburg, Germany in 2018 with 600 participants. PUMA’s new global partnership represents the global success of HYROX, which saw more than 175,000 participants compete in more than 65 races during the 2023/24 season.
Through this partnership, PUMA has adopted a new sweat-wicking and quick-drying technology called “dryCELL,” as well as a full line of apparel that uses PUMA’s proprietary technology, “Cloudspun,” which provides an innovative texture. Develop your lineup. In addition, the shoes are scheduled to be released in HYROX custom colors to help improve the performance of HYROX athletes.
In addition, PUMA will support key athletes in the HYROX Elite 15, the top tier of the HYROX fitness race, wearing their shoes throughout the season as part of a global partnership at all HYROX events through 2027.
[Comment from PUMA CEO: Arne Freundt]
Fitness has taken on a new dimension with HYROX. We are excited to begin the next chapter in the PUMA and HYROX story and allow even more people to enjoy the exciting sport of fitness racing. PUMA and HYROX have been growing the sport at a local level for over six years. As our community grows, we will work together to find innovative ways to engage consumers and revolutionize the fitness experience for athletes around the world.
[Comment from HYROX Founder and CEO: Christian Toetzke]
We feel that forming a partnership with PUMA is a natural progression for HYROX. PUMA has been on this journey with us since the beginning. We are thrilled that a brand that puts performance at its core across multiple sports disciplines will support us as we continue to innovate and build the global sport of fitness racing. We believe this style of training and competition is the perfect solution for the global training community, and we hope PUMA will be a great partner as we continue to spread this message for many years to come.
[About HYROX]
HYROX is an international fitness race held around the world. The race consists of eight rounds consisting of a 1km run and one functional movement, with four categories: Team Relay, Doubles, Individual Open, and Individual Pro, and is open to participants of all fitness levels and experience. It is an easy race, and is loved by many people as not only a fitness race but also a part of their lifestyle.
[About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture by developing products for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scene. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit https://jp.puma.com.
This article has been partially generated with the assistance of AI.