BtoB Advertising Award [Recruitment Video] Category Gold Award Winner! “WORKS STORY of DMW” focuses on the “real voices” of engineers
*View in browser* *Dengyisha Machinery Manufacturing Co., Ltd.*
Press release: June 6, 2024
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BtoB Advertising Award [Recruitment Video] Category Gold Award Winner! “WORKS STORY of DMW” focuses on the “real voices” of engineers *—Efforts to improve workplace understanding in the manufacturing industry—* *
Dengisha Machine Manufacturing Co., Ltd. (Headquarters: Ota-ku, Tokyo, President and CEO: Norio Hikosaka, TSE Standard: 6365), which manufactures and sells large pumps and blowers, has created the “WORKS” as a recruitment activity.
STORY of DMW” won the newly established video category of the 45th “Japan BtoB Advertising Awards”
We are pleased to announce that we received the Gold Award in the [Recruitment Video] category. The “Japan BtoB Advertising Award”, sponsored by the Japan BtoB Advertising Association (General Incorporated Association), is sponsored by the Ministry of Economy, Trade and Industry and evaluates excellent corporate communication activities and comprehensive technology related to production.This was our first time to apply and receive the award. It becomes. *
URL: https://vimeo.com/924540362/bf03e915e0?share=copy
* ■Current situation regarding human resource recruitment in the manufacturing industry*
Currently, securing human resources is an issue throughout the manufacturing industry due to the increasing turnover rate and the effects of the declining birthrate and aging population. In order to continue to maintain the country’s solid social infrastructure, manufacturing companies need to understand the criteria by which job seekers select employment and become “companies of choice.” ■Our efforts
In order to become a company of choice, we believe that job seekers need to know more about our company. In fact, many people expressed that they wanted to know the actual work when hiring engineers. We created this video to respond to these voices. By expressing the true nature of our employees who work as designers in Mishima City, Shizuoka Prefecture, we hope to deepen their understanding of the company and reduce the gap in joining the company.
■Advertisement content
You can see it from an engineer’s perspective. This video allows job seekers to deepen their understanding of the engineers who design the machines that support the country’s social infrastructure and energy equipment.
* [Advertisement Overview] *
Advertising name: “WORKS STORY of DMW”
Advertiser: Dengyosha Machinery Co., Ltd.
Production company: Persol Carrier Co., Ltd.
URL: https://vimeo.com/924540362/bf03e915e0?share=copy
* ■About winning the 45th “Japan BtoB Advertising Award”*
“WORKS STORY of
DMW commented, “By focusing on the main character’s feelings and the things around him, he gets to experience the company and the work from the same perspective as the main character.The way this story unfolds is pleasant, and the work has a high degree of empathy. ” (from the judge’s comments) and received the Gold Award.
* [About Japan BtoB Advertising Award] *
The 45th Japan BtoB Advertising Award is an advertising award sponsored by the Japan BtoB Advertising Association and sponsored by the Ministry of Economy, Trade and Industry. This is a contest to select outstanding advertisers and production companies in 17 categories including newspapers, magazines, videos, and websites. ↑Mr. Ito on the right, Mr. Hara on the left
* *
Our company manufactures pumps and blowers for sewage treatment plants to prevent damage caused by heavy rain, and supports people’s lives through these machines. In order to realize our company’s purpose of “Creating a prosperous future society through water and air,” we would like to convey the appeal of technical jobs to as many job seekers as possible and encourage them to apply and get hired.
For this advertisement, Persol Career brought out the straightforward voices and appearances of young engineers in the workplace, which are points of interest to job seekers. We hope job seekers who watch this video can imagine their own career after joining the company. * [Comment from Persol Career Creative Director Masuda] *
At a time when the birthrate is declining and the population is aging, in order to increase the number of people who support recruitment, we focused on making a memorable message and promoting recognition of the type of job.
For the former, we hired a fashion video director with the concept of “a little different from normal recruitment videos.” For the latter type of job recognition, we teamed up with a copywriter from our company’s job search service “doda” to create a video that captures not only the appearance but also the essence of “work.” Through the voices of young engineers, we attractively express the rewarding nature of work that utilizes previous knowledge and skills.
I hope that viewers will be able to relate to themselves five years from now and be inspired to apply and get hired.
[Production staff]
Creative Director/Planner Shigetoshi Masuda
Director/Copywriter Keisuke Konami
Directed by Hisato Higa
Photographed by Kazuki Ohata
Account Executives Sho Kurihara, Takashi Takahashi, Soichiro Ikeya
* [45th* “*Japan BtoB Advertising Award*”* Overview]*
Award ceremony: June 5, 2024 from 14:30
Venue: Tobu Hotel Reverend Tokyo
Sponsored by: Japan BtoB Advertising Association
Sponsored by: Ministry of Economy, Trade and Industry/Nikkan Kogyo Shimbun URL:
https://www.bbaa.or.jp/sogo/%e7%ac%ac45%e5%9b%9e%e5%8f%97%e8%b3%9e%e4%bd%9c%e5%93%81 * ■About Dengyosha Machine Manufacturing Co., Ltd.*
Dengyosha Machinery Manufacturing Co., Ltd. manufactures and sells large pumps and blowers based in Mishima City, Shizuoka Prefecture. Our products are mainly used in social infrastructure facilities such as power plants and water and sewage systems.
Our purpose is to “Create a prosperous future society through water and air,” and we support the creation of livable environments both domestically and internationally with the technological capabilities and reliable quality we have accumulated since our founding in 1910. We have 12 domestic bases and 5 overseas bases, and aim to become a global niche top company.
* 【Company Profile】*
Purpose: Creating a prosperous future society through water and air Company name: Dengyosha Machine Manufacturing Co., Ltd. (TSE Standard Securities code: 6365)
Head office location: 1-5-1 Omori Kita, Ota-ku, Tokyo 140-0013 Representative Director and President: Norio Hikosaka
Business details: Manufacture and sales of feng shui machines (pumps and blowers)
Manufacture and sales of energy recovery equipment for seawater desalination
Established: 1955
URL: https://www.dmw.co.jp/
* [Recruitment information] *
Click here for information on recruitment
URL: https://www.dmw.co.jp/recruit/
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