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Atrae Confirming the causal relationship between engagement and corporate value

[Atrae] Confirming the causal relationship between engagement and corporate value

*View in browser* *Atrae Co., Ltd.*
Press release: June 7, 2024
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Confirming the causal relationship between engagement and corporate value *Paper presentation based on joint research with Professor Mikiharu Noma of Hitotsubashi University Graduate School*
People Tech
Atlae Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Yoshihide Arai, Tokyo Stock Exchange Prime Market: 6194), which develops a business that expands people’s potential through
technology, has developed the organizational strength improvement platform “Wevox” ( Hitotsubashi University Graduate School
We are pleased to announce that we conducted joint research with Professor Mikiharu Noma and a paper has been published.

* “summary”*
Hitotsubashi University Graduate School
In collaboration with Professor Mikiharu Noma, researched the relationship between engagement and corporate value measured using “Wevox”. Tobin’s is an indicator of corporate value
As a result of empirical analysis using Q and engagement score, we found that there is a positive correlation between the two.
Additionally, analysis using the instrumental variable method confirmed that there is a causal relationship in which engagement scores have a positive impact on corporate value.

In other words, this study revealed that * corporate value increases by increasing engagement. *
view the details
Professor Mikiharu Noma, Graduate School of Business Administration, Hitotsubashi University
Obtained a doctorate (in commerce) from Hitotsubashi University Graduate School of Commerce. From October 2004, he served as an assistant professor and associate professor at the Graduate School of International Corporate Strategy, Hitotsubashi University, before assuming his current position in April 2019.
From 2010 to 2011, he was a Fulbright Research Fellow at Columbia Business School. Currently, he is a special researcher at the Financial Research Center of the Financial Services Agency, an outside director of Nippon Chouzai, an outside director of Goodcom Asset, an outside auditor of Nice, an outside auditor of Darwin Capital Partners, and an outside investment committee member of Keystone Partners. Received the 63rd Nikkei Keizai Book Cultural Award for “Liabilities Related to Retirement Benefits and Corporate Behavior – Empirical Analysis of Internal Debt” (Chuokeizaisha, 2020), Japan Accounting Research Association Ota-Kurosawa Award, International Accounting Research Association Society Award-winning.
Click here for details Hitotsubashi University Graduate School of Business Administration Department of Business Administration Faculty Introduction Page

* ■About Wevox*
Wevox is a platform that supports improving organizational strength through pulse surveys centered on engagement.
It’s a form. We visualize and analyze the “state of an organization” such as engagement and organizational culture from multiple angles, and promote the process necessary to “store and utilize”
organizational skills such as “Ask → Understand → Discuss → Do”. *Number of organizations/organizations introduced: 3,260 or more. The cumulative total of response data exceeds 261 million. (May 2024) Wevox official website: https://get.wevox.io/
Wevox Official X: https://twitter.com/wevox_io
Company Profile
Company name: Atrae Co., Ltd. (Tokyo Stock Exchange Prime Market: 6194) Location: Joule A 8F, 1-10-10 Azabujuban, Minato-ku, Tokyo
Representative: Yoshihide Arai, Representative Director and CEO URL: https://atrae.co.jp/
Business details: People Tech business (Green, Wevox, Yenta), Sports Tech business (Altiri)
Green https://www.green-japan.com/
Yenta https://page.yenta-app.com/jp
Wevox https://get.wevox.io/
Atrae Design https://atrae.design/
*People Tech business: A term coined to redefine Atrae with the idea of ​​“creating a business that expands people’s potential through technology.”
Contact information
Press: pr@atrae.co.jp
Recruitment information: https://speakerdeck.com/atrae/join-us *About details about this release*
https://prtimes.jp/main/html/rd/p/000000142.000021544.html

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