[Adastria Co., Ltd.] Adastria will participate in “LuckyFes” held in Ibaraki, the birthplace of the company, again this year! “niko and “…” will produce all official goods and will open a sales booth.
*View in browser* *Adastria Co., Ltd.*
Press release: June 7, 2024
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Adastria will participate in “LuckyFes” held in Ibaraki, the birthplace of the company, again this year! “niko and
“…” will produce all official goods and will open a sales booth. *Pre-sales of official goods will start at some stores from Friday, June 7, 2024*
* “Play
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura
Osamu) is LuckyFM Ibaraki Broadcasting Co., Ltd. (Head office: Mito City, Ibaraki Prefecture, Representative Director and President: Abe) Shigenori) will be sponsoring “LuckyFes’24”, which will be held for three days from Saturday, July 13th to Monday, July 15th, 2024. This is the third time we have participated since 2022, and this time we will be hosting “niko
We will be producing official goods by “and…” and will be opening a sales booth on the day of the event. *
* Also, from June 7, 2024 (Friday), Adastria official web store .st (dot Esty), some stores of “niko and …” “niko”
and … TOKYO” and “niko and … Aeon Mall Mito Uchihara store” will have pre-sales of official goods. *
“LuckyFes” aims to be “Asia’s largest theme park-style festival” and is based on the concept of “music crossover” that transcends generations, genres, and borders. You can enjoy the over. We also deliver music from a wide variety of genres with artists who are popular across generations. This year, the venue will expand to the prairie area and “RAINBOW”
We aim to attract 80,000 people over three days across four stages: “STAGE,” “WING STAGE,” “GARDEN STAGE,” and “HILLS STAGE.”
“LuckyFes’24” official goods are produced by “ALC/”, a production group that handles Adastria’s BtoB business.
Under the supervision of “Adastria Lifestyle Creation”, “niko and …(Nicoand)” was fully produced. This year, we have increased the variety of items essential for outdoor festivals, such as T-shirts, towels, and caps, to include a total of 18 types. The design features colorful colors that express a “musical crossover” and a variety of original graphics inspired by a prairie.
We have a lineup of goods that are designed for around-the-town use, regardless of age or gender, so that you can not only liven up your mood on the day of the event, but also share your memories over and over again in your life afterward. As a fashion company founded in Ibaraki Prefecture, Adastria also uses the power of fashion to enliven events.
On the day of the event, in addition to a sales booth selling official goods, OFF
We also plan to open a booth for “STORE”. In addition to enjoying the music, the festival venue is filled with events and food that can be enjoyed by children and families alike. “LuckyFes’24” offers a free style of how to enjoy festivals.
* ■“LuckyFes Official Goods Pre-Sale” Overview *
Pre-sale period: June 7, 2024 (Friday) 10:00 – sequentially July 7, 2024 (Sunday) 23:59
Available stores: “niko and … TOKYO” “niko and … Aeon Mall Mito Uchihara store”
Official web store .st
Special page: https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002100700
* ■LuckyFes official goods (some excerpts, all prices include tax * * )* * Various T-shirts (S, M, L, XL), ¥4,000 (tax included), 6 types in total* *T-shirts with artist names will be sold on the day of the festival.
* Baseball/Basketball uniform T-shirt (free size) ¥4,000 (tax included) Available in 1 color each*
* Cap ¥2,000 (tax included) available in 2 colors each / Hat ¥2,500 (tax included) available in 1 color *
*Muffler towel ¥1,500 (tax included) Available in 3 colors*
* Bath towel/hooded towel ¥3,000 (tax included) Available in 1 color each*
*Rubber band ¥500 (tax included) Available in 2 colors*
* ■Overview of “LuckyFes’24” *
Date: July 13th (Saturday), 14th (Sunday), 15th (Monday/Holiday), 2024 Venue: Hitachi Seaside Park (Hitachinaka City, Ibaraki Prefecture) Address: 605-4 Onuma, Mawatari, Hitachinaka City, Ibaraki Prefecture Sponsor: LuckyFM Ibaraki Broadcasting
-Official website- https://luckyfes.com/
-Official goods page- https://luckyfes.com/goods/
-Ticket sales page- https://luckyfes.com/ticket/
* ■About LuckyFM Ibaraki Broadcasting *
LuckyFM is the only commercial broadcasting station that covers Ibaraki Prefecture on FM94.6MHz/88.1MHz.
With the opening of FM Tsukuba station (88.1MHz) and the expansion of radiko’s free distribution area to Tokyo and 6 prefectures (the entire Kanto region), it has become a radio station that can be heard even in the metropolitan area.
We are focusing on producing original programs based on five concepts: “music full of diversity,” “local major,” “niche top,” “news,” and “sports.”
We are also developing large-scale events and concerts centered on “LuckyFes.” -WEB site- https://lucky-ibaraki.com/
* ■About “niko and…” *
“niko and…” is a “style editorial” that sells apparel, miscellaneous goods, furniture, and food and beverages.
We have a lineup of items that are not only practical, but also have a sense of humor, and that will “encounter” unexpected surprises and discoveries that will eventually “fit” your lifestyle. Based on this message. , 20-30
We are developing our business for men and women in their teens. 142 stores nationwide (as of the end of April 2024, including web stores). -Official web store .st (dot Esty) – https://www.dot-st.com/nikoand/ -Official brand site- https://www.nikoand.jp/
-Instagram- https://www.instagram.com/nikoand_official/
* ■About OFF STORE *
OFF doesn’t mean discounting, it means eliminating all boundaries and going beyond them. Eliminating the boundaries between old and new, fashion
We aim to be a store where you can enjoy more freely. We sell products based on the concept of “Search, Find, Experience”
This is a new type of store where the customer’s visit itself becomes valuable.
* ■About Adastria Lifestyle Creation *
Utilizing Adastria’s diverse know-how and resources, we will create new business together with companies and create various excitement. We are a production group that creates music. Collaboration with Adastria Group brands, business support for companies, etc.
We will start by asking you a simple question, “I can’t do something.” -WEB site- http://alc.adastria.co.jp/
-Instagram- https://www.instagram.com/adastria_lifestyle_creation/ -Official X – https://twitter.com/ALC_jp
* ■About Adastria Co., Ltd. *
Adastria Co., Ltd. (Representative Director and President: Kimura Osamu) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating its 70th anniversary in 2023, Play
With our mission of “fashion!”, we aim to become a “good community co-creation company” that creates an open community where people and information can exchange and creates new value.
-Headquarters location- Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
-URL- https://www.adastria.co.jp/
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