RECCOO Co., Ltd.
[Honest survey of Gen Z] Interested in love and politics! 65% of Japanese university students agree with the stereotype of “Generation Z values.”
The image of Generation Z that makes me feel the most uncomfortable is that “Generation Z is not interested in love or marriage.”
……
“Circle Up”, a quick research service specializing in Generation Z, operated by RECCOO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masahiro Deya, hereinafter referred to as the Company), has released the latest Generation Z survey titled “Generation Z University Students. We will present a research report on the theme of “viewpoint”. In this survey, we investigated people’s discomfort with words used to describe Generation Z. Please note that raw data for some of the survey results will be provided to companies that make inquiries.
■65% of Generation Z feel uncomfortable with “Generation Z values.”
[Image 1: https://prtimes.jp/i/33607/121/resize/d33607-121-3872a39946fa16c1607d-3.png&s3=33607-121-e52843df8f89b8a4a81e73d05efeb3cf-1920×1080.png ]
In this survey, we investigated Gen Z’s discomfort with words expressed by them. As a result of the survey, 65% of university students responded that they felt uncomfortable with the “values of Generation Z.” ■The expression that Gen Z found most uncomfortable was, “Gen Z is not interested in love or marriage.”
[Image 2: https://prtimes.jp/i/33607/121/resize/d33607-121-6eff8af9c316e4d21f57-0.png&s3=33607-121-6b29dbffda89523290e8bf73e0008755-1920×1080.png ]
Also, when asked which expressions Gen Z found particularly strange, ・Not interested in love or marriage: 34%
・Not interested in politics: 28%
・Not interested in overseas: 28%
・Not interested in alcohol: 27%
・Good family relationship: 20%
・Low stress tolerance: 20%
・I don’t like talking on the phone: 19%
・Strong desire for approval: 19%
・Does not watch TV: 18%
・I don’t like being yelled at: 17%
・High sense of social contribution: 17%
・No money: 17%
・Smartphone addiction: 16%
・Too much conscious of what others think: 16%
・Be aware of Taipa (time vs. effect): 15%
・Not interested in cars: 15%
・Conservative, stability-oriented: 13%
・Does not like conflict: 13%
Expressions such as:
On the other hand, when asked about what Gen Z themselves think of “Gen Z’s values,”
・Flexible way of thinking and not rigid
– Self-centered/strongly assertive
・Reliant on SNS and the Internet
While I feel that I am fixated on SNS and the Internet, as has been said in various media,
I was able to see values that are a little different from the traditional image of Generation Z, such as “I have my own core.” (Partial excerpt from free answers)
It has become clear that Generation Z feels uncomfortable with the “Generation Z values” that the world holds.
College students tend to be grouped under one generation, Generation Z, but they are more interested in romance, more likely to drink alcohol, and may be more likely to watch TV than people think. ■What is Circle Up? Raw data available upon inquiry.
What did you think? If you check the data from actual university students, you can get a sense of reality.
[Image 3: https://prtimes.jp/i/33607/121/resize/d33607-121-8fa50a16887e8b677553-2.png&s3=33607-121-2efff222cc3911705557be7fc92ae629-1029×574.png ]
Generation Z is currently attracting a lot of attention, but there are many cases where they are perceived superficially, such as “Gen Z is
____”. Therefore, we are using Circle Up and working with a project team of current university students to distribute [Gen Z’s real honest research articles] that convey their real feelings.
We also provide raw data of some of the results of this survey to companies that make inquiries.
[Survey overview]・Survey date: May 31, 2024・Research institution (research subject): RECCOO Co., Ltd.・Survey target: 1st to 4th year university students registered with Circle Up・Number of valid responses (sample size): 200 Man
・Survey method: Circle Up for client survey offer
More details about this release:
https://prtimes.jp/main/html/rd/p/000000121.000033607.html