[Schick Japan K.K.] “Salon Plus Enzyme Body” which softens the skin and supports exfoliation care.
“Shaving Emulsion” is now available! – Contains double enzymes *1 and CICA *2 for skin-friendly body shaving.
*View in browser* *Schick Japan K.K.*
Press release: June 7, 2024
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Introducing “Salon Plus Enzyme Body Shaving Emulsion,” which softens the skin and supports exfoliation care! ―
Contains double enzymes*1 and CICA*2 for skin-friendly body shaving. *- Nationwide sales start from Tuesday, September 3, 2024 -* Schick Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo,
Representative: Hideo Goto), No. 1*3 in the Japanese razor market, is a total beauty brand that aims to achieve salon-like high-quality results at home. , “Salon Plus
Enzyme Body Shaving Emulsion” will be released from Tuesday, September 3, 2024.
When we surveyed the items they use in conjunction with a razor to shave their body hair, we found that approximately 70%*4 of them use soap or body wash. On the other hand, among those who use body shaving agents, the most common reason for purchasing was “I think it will improve skin problems (itchiness and redness of pores) when shaving” *5. This has also brought to light the concerns of people who shave their bodies with soaps that are not intended for shaving.
Therefore, we have developed Salon Plus Enzyme Body, a shaving agent that softens the skin and hair before shaving and allows you to experience a smooth shave.
This led to the development of “Shaving Emulsion”.
Contains double enzymes *1 and supports the removal of dead skin cells *6 when used before shaving.
* ■Product overview*
Product name: Salon Plus Enzyme Body Shaving Emulsion
Capacity: 200g
Price: Open price (suggested retail price)
Release date: Tuesday, September 3, 2024
Sales site: https://schick.jp/products/swp005
Main body
* New product “Salon Plus Enzyme Body Shaving Emulsion” *
This is an emulsion-type shaving agent that contains two types of enzymes, papain and subtilisin (each as a moisturizing ingredient), and supports the removal of dead skin cells*6 during shaving, leading to clear skin*7.
It also contains vegetable squalane, which has a sliding effect on the blade, to provide a smooth shave. The soft texture blends easily into the skin. By reducing the burden on your skin, you can enjoy a comfortable shaving time.
* ■Product features*
*Contains two types of enzymes that soften and condition the skin* Contains two enzymes, papain and subtilisin (each a moisturizing ingredient). It softens the skin and hair before shaving and supports the removal of dead skin cells*6 caused by shaving.
Image diagram
[Papain]
A plant-based proteolytic enzyme found in green papaya and other fruits. It is an ingredient that is expected to have the effect of softening dead skin cells, and supports the removal of old dead skin cells.
Image diagram
[Subtilisin]
A proteolytic enzyme derived from Bacillus subtilis. This ingredient has the effect of conditioning the skin and is said to gently care for dead skin cells.
* ●Supports razor blade sliding for a smooth shave. *
Considering the delicate skin of women, we have added the plant-based “squalane” (moisturizing ingredient), which is often added as a moisturizing ingredient in skin care. The inclusion of squalane improves the glide of the blade, leading to a smooth shave.
* Contains two types of skin conditioning ingredients and skin care ingredients for gentle body shaving while moisturizing the skin * Contains “CICA*8” and “dipotassium glycyrrhizinate*9”, which are ingredients that help condition the skin and lead to a healthy skin condition. In addition, by incorporating skin care ingredients such as glycerin, which has high moisturizing power, as a moisturizing ingredient, it gently moisturizes skin that tends to dry out after shaving.
Weak acidity that is gentle on the skin.
* ● Elegant water lily scent *
Produces a high-quality shaving time with a clear, fresh scent.
* Recommended usage for salon-finished smooth skin *
“Salon Plus Tone Up” released on the same day from Salon Plus “Body shaver” is the first*10 6-blade body shaver for women. Proprietary diamond coating technology thoroughly cares for dead skin cells. “Salon Plus Enzyme Body
When used in conjunction with “Shaving Emulsion”, it supports the removal of dead skin cells *2 and leads to clear skin *7.
Take an appropriate amount of the emulsion containing double enzyme*1 in your hand.
By applying it to your skin, you can remove the skin and hair before shaving. Soften and condition.
When you apply the emulsion to your skin, the texture changes, The color also changes from white to transparent.
This will make it easier to shave.
A highly adhesive 6-blade razor removes dead skin cells while closely shaving hair.
Finally, wash it off.
*1 Protease (moisturizing ingredients: papain, subtilisin)
*2 Centella asiatica leaf/stem extract (skin conditioning ingredient) *3
No. 1 domestic wet shaving sales share for 28 consecutive years: INTAGE SRI + Razor market (holders, disposables, replacement blades) November 1995 to October 2023 Cumulative sales amount by manufacturer for each year
*4 In-house research as of July 2023. Web survey Women in their 20s to 40s N=2369
*5 July 2023 In-house research via web survey Women in their 20s to 40s N=476 *6 By shaving with a razor
*7 Due to shaving. By removing dead skin cells and dirt that cause body hair and dullness. *8 Centella asiatica leaf/stem extract (skin conditioning ingredient)
*9 Glycyrrhizic acid 2K (skin conditioning ingredient) *10 In our products for women
* COLUMN│About the benefits and points of using shaving agent* We asked Dr. Maiko Yamazaki, director of Maiko Holistic Skin Clinic, a dermatologist and skin care expert, about the key points to developing beautiful skin.
*Mr. Maiko Yamazaki*
Director of Maiko Holistic Skin Clinic. Dermatologist.
He works as a plastic surgeon, dermatologist, and cosmetic
dermatologist, and opened a clinic in Daikanyama, Tokyo in 2017. From a holistic perspective, we pursue true health and beauty by not only providing external treatment, but also supporting the internal health of the body, intestinal health, and state of mind. It has a reputation for custom-made, patient-centered medical care, and is highly trusted by celebrities and beauty professionals from all walks of life.
He also supervises the e-commerce site “Maiko Holistic Online”, which has a variety of items.
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* Benefits of using shaving agent *
When shaving, many people probably use body wash, soap, or water, but we recommend using a special shaving agent.
Shaving products contain ingredients that soften the hair. By softening the hair, you can shave smoothly without applying extra force.
Shaving cream also contains ingredients that make the blade slip smoothly. This reduces friction on the skin and helps prevent skin problems.
If you shave with a body wash or soap that removes oil and dirt from your skin without using a shaving agent, it will be in contact with your skin for a longer period of time, which will dry your skin more than necessary because it contains cleaning ingredients. It may dry out. It is important to soothe and moisturize your skin as soon as possible after shaving, so you can prevent skin irritation by using a shaving agent that contains soothing and moisturizing ingredients.
* Points to consider when choosing a shaving agent *
If you are using a shaving agent for the first time, you may be confused about which one to choose. When choosing a shaving agent for the first time, we recommend that it contains moisturizing ingredients and that it is a transparent type that allows you to shave while looking at your skin.
Also, since your skin tends to dry out after shaving, we recommend using products that contain moisturizing ingredients that will moisturize you while shaving. In addition, if it contains skin soothing effects such as CICA, it can be expected to immediately soothe sensitive skin after shaving and prevent skin problems from occurring.
Using a transparent type of shaving agent makes it easier to see the area to be shaved and helps prevent shaving. Even if there are areas you don’t want to shave, you can see those areas and be careful when shaving. If you place emphasis on exfoliation care, choosing a type of shaving agent that also contains exfoliation care ingredients such as enzymes will provide better exfoliation care by targeting dead skin cells that clog pores and making them easier to remove during shaving. You can expect good results.
* “Salon Plus” is a total beauty brand that aims to provide
high-quality salon-like results *
A total beauty product for women that allows you to experience salon-like high-quality results at home, by incorporating the highest level of chic*2 functions through scientific knowledge and with the cooperation of hair*1 and skin professionals. It’s a grooming brand. * NEW*
*Salon Plus*
*Tone up body shaver*
The first*3 6-blade body shaver for women.
* NEW*
*Salon Plus*
* Enzyme Body Shaving Emulsion*
Supports exfoliation with 2 types of enzymes*4
Shaving agent.
*Salon Plus*
*Tone up face smoother*
Cares for old dead skin cells and downy hair, giving you a sense of transparency*5
To bare skin
*Salon Plus*
*Facial shaving balm*
Dedicated for stick type facial shaving
Beauty oil balm.
*Salon Plus Holder*
Perfect fit to the curve of the body,
Salon-like skin with just one shave.
*Salon Plus*
*V.I.O double shaver*
V.I.O care with two types of heads
〇
*Salon Plus*
*V.I.O dense foam serum*
Dense carbonic acid bubbles adhere to the skin
Gently care for the VIO zone.
*1 General term for hair that grows on the human body *2 In the shaving category *3 In our products for women *4 Protease
(moisturizing ingredients: papain, subtilisin)
*5 Removes dead skin cells and dirt that cause downy hair and dullness
* About Chic Japan Co., Ltd. *
Based on our vision of “aiming to be Japan’s most innovative beauty grooming company,” we strive to provide as many customers as possible with a sense of excitement and happiness every day through beauty grooming.
* 【Company Profile】*
Company name: Schick Japan K.K.
Head Office: IK Building, 2-24-9 Kamiosaki, Shinagawa-ku, Tokyo 141-8671 Representative: President and CEO Hideo Goto
URL https://www.schick.jp/
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