Kirin Holdings Co., Ltd.
“Kirin Gogo no Tea TEA SELECTION SUMMER BLEND ICE TEA” is now on sale for a limited time!
～Sugar-free iced tea with tropical fruit aroma, perfect for summer～ ……
Kirin Beverage Co., Ltd. (President: Kazuhiro Inoue) will be selling “Kirin Gogo-no-Kocha TEA SELECTION SUMMER BLEND ICE TEA” from “Kirin Gogo-no-Kocha”, the No. 1 selling black tea brand *1, starting July 9th (Tuesday). A limited edition will be released nationwide. *1 INTAGE SRI+ Tea beverage market January to December 2023 cumulative sales volume
[Image 1: https://prtimes.jp/i/73077/978/resize/d73077-978-49c2405ecd8bf57fab56-0.jpg&s3=73077-978-4da1db6194866c0291dfafcd0e8bd6d6-2899×2167.jpg] This product uses Dimbula tea leaves and Kandy tea leaves from Sri Lanka and Darjeeling tea leaves from India *2. Low-temperature extraction suppresses the unpleasant taste and bitterness while enhancing the deliciousness of the tea leaves, giving you a refreshing and satisfying feeling even without sugar. Achieved a unique taste. In addition, the scent of refreshing and juicy tropical fruits such as mango, passion fruit, and lychee is layered to create a flavor that is perfect for summer. (*No fruit juice)
*2 Dimbula tea leaves…Used 36% of all tea leaves/Candy tea leaves…Used 34% of all tea leaves/Darjeeling tea leaves…Used 30% of all tea leaves
[Image 2: https://prtimes.jp/i/73077/978/resize/d73077-978-602c3145b4361e7486d6-0.jpg&s3=73077-978-b419e8029171f682eb427675c674f93c-756×756.jpg] The “Kirin Gogo no Tea TEA SELECTION” series was launched in 2023 with the aim of allowing customers to enjoy “quality rest time” with “delicious” black tea, using a carefully selected blend of tea leaves. According to our research*3, the number of points that customers place importance on when purchasing beverages is “I want to treat myself to something extravagant.” It has received high praise for its image of “feeling luxurious” and “feeling luxurious.” In addition to the two products “Kirin Gogo no Kocha TEA SELECTION Earl Gray Iced Tea/Royal Blend Tea Latte,” which have been on sale year-round since April of this year, we are also making the tea market more attractive and further expanding by rolling out limited edition items tailored to the season. We aim to
*3 Kirin research from 2019 to 2022 (n=22,093)
In 2024, Gogo-no-Kocha will be a brand that spreads the happiness of tea, and will deliver happiness to customers and society through products that keep people and society healthy, as well as initiatives for health, community, and the environment.
[Image 3: https://prtimes.jp/i/73077/978/resize/d73077-978-ea7ccfc4046856d0c94e-0.png&s3=73077-978-a2f8fb8f19ccd64b0ee1473c80073129-595×2094.png ]
About “Kirin Afternoon Tea TEA SELECTION SUMMER BLEND ICE TEA” ●About the contents
・This is a “special summer blend” made by selecting and blending tea leaves with a refreshing scent and a light drinking experience. ・In order to bring out the deliciousness of the tea leaves, we are particular about low-temperature extraction, achieving a refreshing and satisfying taste even without sugar.
・By layering the scent of tropical fruits, you can enjoy a refreshing summer scent. (*No fruit juice)
●About the package
・The package design has an elegant appearance typical of black tea with a bright, summery impression.
Click here for the release of “Kirin Gogo no Tea TEA SELECTION Earl Gray Iced Tea/Royal Blend Tea Latte”.
https://www.kirinholdings.com/jp/newsroom/release/2024/0125_03.html Through manufacturing that focuses on nature and people, the Kirin Group spreads new joy in “food and health” and contributes to the realization of a spiritually enriching society.
-Record-
1.Product Name “Kirin Gogo no Tea TEA SELECTION SUMMER BLEND ICE TEA” 2.Capacity/Container 500ml/PET bottle
3. Release area nationwide
4.Release date: Tuesday, July 9, 2024
5. Price (suggested retail price excluding consumption tax) 170 yen More details about this release:
https://prtimes.jp/main/html/rd/p/000000978.000073077.html