Park 24 Co., Ltd.
Car sharing service “Times Car” will start airing its third TV commercial starring Issei Takahashi from June 8th
~Reducing maintenance costs for business vehicles while providing business vehicles nationwide through car sharing~
……
Park24 Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Koichi Nishikawa) will air the third TV commercial for “Times Car,” a car-sharing service operated nationwide by Park24 Group, starting June 8th (Saturday). will begin in the Tokyo metropolitan area and Kansai area.
This commercial, starring Issei Takahashi, has the catchphrase, “Provide business vehicles nationwide through car sharing.” By using Times cars around the country in place of business vehicles, the company maintains its sales force. We are promoting the economic rationality of car sharing, which leads to cost reduction.
[Image 1: https://prtimes.jp/i/8705/667/resize/d8705-667-1a2fadac37e1a7256f01-0.jpg&s3=8705-667-94ca53b1d9cd12ccfc1c4081ceee27f4-1920×1080.jpg] In this TV commercial aired by Park24 Group, actor Issei Takahashi, who is active in a wide range of dramas, movies, and stage plays, appears as an employee of the sales department at a “National Sales Cost Reduction Study Meeting” with the General Affairs Department, which manages sales vehicles. will appear in “. In response to the General Affairs Department’s proposal to “reduce the number of commercial vehicles” due to the high maintenance costs of commercial vehicles, we counterproposed the highly economically rational “Times Car”, which can be used nationwide and has no maintenance costs*. Achieve cost reductions in the general affairs department without compromising sales capabilities. Issei Takahashi plays a comical role as an office worker who barely survives the difficult times in the sales department with the help of his juniors.
* Parking fees, insurance premiums, taxes, inspection and maintenance costs, etc. that arise from owning a commercial vehicle.
The video of this commercial can also be viewed on Times Car’s special website and official YouTube channel, on-board vision on trains such as the Yamanote Line and Tokyo Metro, on digital signage inside Tokyo Metro stations, and on TokyoPrime (taxi signage).
■CM story (30 seconds)
A “National Sales Cost Reduction Review Meeting” is being held between the general affairs department, which manages sales vehicles, and the sales department, including Issei Takahashi. Issei Takahashi is surprised when the general affairs manager proposes “reducing the number of commercial vehicles” as one of the cost-cutting measures. The general affairs manager increases maintenance costs for business vehicles, such as parking fees, insurance premiums, taxes, and inspection and maintenance costs, one after another, and explains the reason for this by saying, “maintenance costs are high.” “But…” Just as Issei Takahashi was looking confused, his junior handed him a note. Issei Takahashi, who was worried, read out the memo he was given by his junior, saying, “With Times car sharing, you can use it as a business car all over the country, and the maintenance cost is 0 yen.” “Is that so?” I asked my junior in a whisper. The general affairs manager also responds to the unexpected proposal from the sales department by asking, “Is that what you’re doing now?” There, Issei Takahashi took advantage of his junior who confidently replied, “Yes!” and made a weak fist pump with a somewhat unreliable expression on his face.
In the end, Issei Takahashi and his juniors were watching behind the general affairs manager as he clicked the application button for the Times Car on his computer. When he saw that the application was completed, he applauded and was drawn in by the click, and was happy, saying, “Pochipochipochipochchi…”, but then he realized that he had made a mistake and that he was being attracted to the general affairs manager and his juniors, and said, “Crackling, crackling. Issei Takahashi’s comical way of trying to contain the awkward atmosphere is also worth watching.
■On-air information
Broadcasting stations: TV Asahi, TBS TV, TV Tokyo, Yomiuri TV, Mainichi Broadcasting, Kansai TV
Period: Saturday, June 8, 2024 to Sunday, June 23, 2024
Area: Metropolitan area (Tokyo, Ibaraki, Tochigi, Gunma, Chiba, Saitama, Kanagawa)
Kansai area (Osaka prefecture, Kyoto prefecture, Hyogo prefecture, Nara prefecture, Wakayama prefecture, Shiga prefecture, Tokushima prefecture)
■ Times CAR “Business cars nationwide.” 30 seconds
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■Performer profile
Issei Takahashi
Born in Tokyo in 1980. He has been active in a wide range of areas including dramas, movies, and stage plays. His main appearances in recent years include the dramas “Kishibe Rohan wa ni wa ni ni” (20, 21, 22, 24), “Koi Senu Futari” (22), “Snow Country” (22), and “Invisible” (2020). 22), “Six Seconds of Trajectory ~ The Melancholy of Fireworks Master Seitaro Mochizuki” (23), “Six Seconds of Trajectory – The Second Melancholy of Fireworks Master Seitaro Mochizuki” (24), Movie “The Spy’s Wife” (20), “Rohan Kishibe Goes to the Louvre” (23), Stage NODA・MAP “Fake Spear” (21), Parco Produce “2020 (Knee Zero Knee Zero)” (22), NODA・MAP “Rabbit Runs on the Waves” (23), etc. TV Asahi Drama Premium “Black Jack” is scheduled to be broadcast from 9:00 AM on Sunday, June 30th.
【Reference information】
The car sharing service “Times Car” began full-scale service deployment in 2009. Based on the concepts of “Mizika,” “Great Value,” and “Benefits,” we are actively deploying vehicles and expanding our service area so that you can use our services anytime and anywhere. Currently, 46,756 vehicles are deployed at 18,091 stations in 47 prefectures nationwide, and are used by more than 2.69 million members. (As of the end of April 2024)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000667.000008705.html