To all those involved in the media
Leverage Co., Ltd.
Long-awaited in-store sales begin The popular protein series “VALX Whey Protein 420g” with cumulative sales exceeding 110 million servings will be on sale from June 7, 2024 (Friday) at Don Quijote affiliated stores nationwide
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The fitness brand “VALX” operated by Leverage Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masayuki Tadaishi, hereinafter referred to as Leverage) is a popular product of the company at Don Quijote affiliated stores (*) nationwide. We are pleased to announce that we will start selling “VALX Whey Protein 420g”. In addition, to commemorate the release, a participatory event “Find VALX at Don Quijote across Japan! Campaign” will be held from June 8, 2024 (Saturday) to June 16, 2024 (Sunday).
[Image: https://prtimes.jp/i/24045/410/resize/d24045-410-d2d24745677dde9f1fa6-0.jpg&s3=24045-410-d33f56930bb79e5a5cc59763aba6a69f-1921×1281.jpg] Leverage, whose mission is to “create an unprecedented enthusiasm,” is the popularity of VALX at Don Quijote affiliated stores nationwide, which handle a wide variety of products such as food and daily necessities, as well as miscellaneous goods, clothing, interior decoration, and home appliances. We will start selling the product “VALX Whey Protein 420g”.
When it comes to protein, there is still a strong perception that it is a drink for people who want to train hard. However, protein is actually the main component of human hair, nails, skin, etc., and is an indispensable nutrient for us humans.
Not only to those who have supported VALX up until now, but also to people all over the country who don’t know about VALX or have never tried it, we are now offering VALX in an easily accessible store and in an easily accessible capacity. They agreed with our desire to deliver this service, and we have decided to start rolling it out at Don Quijote affiliated stores nationwide.
“VALX Whey Protein” pursues deliciousness and ease of dissolution, overturning the conventional image that “protein = difficult to drink.” It’s easy to drink and leaves no lumps, so it’s useful in a variety of situations, including not only before training, but also as a quick drink on a busy morning, or as a nutritional supplement during work.
In addition, to commemorate the start of sales, we will hold an event project called “Find VALX at Don Quijote across Japan! Campaign”. [Find VALX at Don Quijote nationwide in Japan! campaign】
○Summary:
One person selected by lottery will receive a VALX not-for-sale T-shirt + VALX protein/supplement complete product set from among those who have submitted the specified posts!
In addition… 3 people from each prefecture will have a chance to win a product through a lottery!
○Period: June 8, 2024 (Sat) – June 16, 2024 (Sun)
○Target account:
Instagram → @valx_official (https://www.instagram.com/valx_official/) X (old Twitter) → @valx_official (https://x.com/valx_official) ○ How to participate: Post the prefecture you found with the hashtag “#VALX Mikke”!
○Present (*Maximum 142 people)
[Prize A]
1 person: VALX not-for-sale T-shirt + VALX protein/supplement complete product set as a gift
[Prize B]
Each prefecture x 3 people: Whey protein individual packaging + VALX novelty (smartphone ring + sticker)
Look for VALX Whey Protein at a store near you.
In the future, Leverage will continue to engage in various initiatives that will not only help the fitness industry, but also make people’s bodies and minds stronger, richer, and passionate.
*Some stores are not eligible. Please contact your local store for stock status. [About VALX]
VALX is a fitness brand that continues to pursue “authenticity” and always develops products and services that are in sufficient quantity, high quality, and at the cutting edge of the times. We offer supplements, apparel, training goods, and fitness gyms supervised by trainer world legend Yoshinori Yamamoto. The YouTube channel “Yoshinori Yamamoto Muscle Training University – VALX” operated by the company has over 710,000 subscribers, and the total number of SNS subscribers exceeds 1.3 million.
[Leverage Co., Ltd. Company Profile]
・Protein supplement and fitness brand “VALX”
https://shop.valx.jp/
・24-hour fitness gym “VALX GYM”
https://gym.valx.jp/
Company name: Leverage Co., Ltd.
Representative: Masayuki Tadaishi, Representative Director
Head office: MFPR Shibuya Nanpeidai Building 2nd and 3rd floor, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo (general reception)
Business content: D2C business, media business, fitness business Established: May 2006
Capital: 90 million yen
TEL: 03-6455-0045
FAX: 03-6455-0046
URL: https://www.lev.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000410.000024045.html