Park 24 Co., Ltd.
More than 80% have experience on a drive date. More than 1 in 2 people under 30 use rental cars or car sharing for a drive date!
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Park24 Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Koichi Nishikawa) is pleased to announce the results of a survey regarding “Drive Date” conducted among members of “Times Club*”, a membership service for drivers.
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Survey results topics
1. More than 80% of people have had a drive date
2. More than half of people under 30 have used rental cars or car sharing on a driving date
3. The most common reason for going on a drive date is “it’s easy to get to the destination”
4. 14% of people have confessed or proposed on a drive date
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Park24 announces the results of a survey about cars and traffic on the 9th of every month. Details of the survey results for this month’s “Drive Date” are as follows.
*Membership point program with no joining fee or annual fee. In addition to earning points by using Times Parking, Times Car, Times Car Rental, etc., we also provide member-only services. Approximately 11.33 million members (as of the end of April 2024).
Please note that this survey was targeted at people who used car-related services such as parking, car sharing, and rental cars.
[Table 5: https://prtimes.jp/data/corp/8705/table/669_1_239deea6cf613a17e7912c15d8b451d0.jpg] 82% of people answered that they had ever gone on a drive date. By age group, approximately 80% of people in their 30s and older have had the experience of going on a drive date, and among them, those in their 50s had the highest rate at 89%. On the other hand, those in their 20s and under had a 25-point difference at 64% compared to those in their 50s.
[Image 1: https://prtimes.jp/i/8705/669/resize/d8705-669-daf7b5d5bbd682561d17-0.png&s3=8705-669-473f5d2c0d39a0500961cd5cd8fa695b-1720×942.png ]
[Table 6: https://prtimes.jp/data/corp/8705/table/669_2_184bedebdf1e43e580c94cfdea514ae5.jpg ]
26% of people answered that they had ever gone on a drive date by renting a car or sharing a car. The percentage of people with experience increased among younger people, with more than half of those in their 30s and under. On the other hand, the percentage of people over 40 was around 30%, and there were differences by age group.
[Image 2: https://prtimes.jp/i/8705/669/resize/d8705-669-d17ff496602eedfc50d9-1.png&s3=8705-669-29a64385df0ea760efee4fa08fb4c3d5-1720×944.png ]
[Table 7: https://prtimes.jp/data/corp/8705/table/669_3_59e17a4061b507f2140c11f219e234df.jpg] When we asked people who had experience on a drive date why they thought it was good, the most common response (72%) was that it was “easy to get to the destination,” followed by “enjoyable conversation” at 53%, and “it’s a space just for the two of us.” 47% said, “I can enjoy it.”
Many people seem to be attracted to dates by car because of the comfort of transportation and the private space inside the car.
[Image 3: https://prtimes.jp/i/8705/669/resize/d8705-669-fe783e3b5996d87ab196-2.png&s3=8705-669-72f09f798b7b6605932d44635692d04c-1720×896.png ]
[Table 8: https://prtimes.jp/data/corp/8705/table/669_4_afc20a9146be5b335ca44d57a05f45b8.jpg] 14% of people had the experience of confessing or proposing to someone during a drive date.
By age group, about 40% of those with experience are in their 50s. People in their 50s had the highest percentage of respondents who had experience on a drive date. The term “date car” became popular in the 1980s and 1990s, probably due to the popularity of date cars among young people at the time.
[Image 4: https://prtimes.jp/i/8705/669/resize/d8705-669-7c50a010c58580a103a7-3.png&s3=8705-669-05c56ccb8f482e7106a7fbf0abd89276-1720×1028.png ]
In this survey, we found that more than 80% had experience on a drive date, and more than one in two people under 30 had used a rental car or car share for a drive date.
A drive date allows you to easily travel to places that are difficult to reach by public transportation, and you don’t have to worry about the time required for the last train or transfer, so you can enjoy the date at your own pace. Another appeal is that you can have a conversation and spend time in a private space without worrying about your surroundings.
Times’ car sharing service “Times Car” has stations all over the country, and you can leave and return cars 24 hours a day, so you can choose a place to rent a car depending on your date plans, such as near your home or an outing. Why not consider a drive date using “Times Car”?
[Image 5: https://prtimes.jp/i/8705/669/resize/d8705-669-ec142da125a8306aa5f0-4.png&s3=8705-669-0b8105ce8361766be6201a852022942c-1720×396.png ]
More details about this release:
https://prtimes.jp/main/html/rd/p/000000669.000008705.html