Art Renovation has renewed its company information pamphlet for the first time in 10 years in order to spread the corporate brand. We aim to improve and standardize the quality of company introductions in line with the increasing sophistication of customer expectations.
*View in browser* *Art Reform Co., Ltd.*
Press release: June 7, 2024
**
Art Renovation has renewed its company information pamphlet for the first time in 10 years in order to spread the corporate brand. We aim to improve and standardize the quality of company introductions in line with the increasing sophistication of customer expectations. *Art Reform Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, Representative Director: President and CEO), which handles a total of 150,000 remodeling projects nationwide.
Tetsuya Omoto (hereinafter referred to as “Art Reform”) has significantly renewed its company introduction materials, including company information pamphlets. *
* ■Background of the company brochure renewal *
*Changes in the environment surrounding art renovation*
Over the past 10 years, the average unit price for art renovations has increased approximately five times, and projects are becoming more expensive. Along with this, the content of renovation work is shifting from repair/refresh work such as replacing individual housing equipment to remodeling/renovation work that involves changing floor plans. As a result, our competitors have become larger and the expectations of our customers have become more sophisticated. Furthermore, as business scale expands and diversifies, the number of points of contact with other companies and industries is increasing, and traditional pamphlets have been lacking in information to properly introduce the company.
* ■Purpose of company brochure renewal *
*Brand penetration inside and outside the company, improving quality of company introduction*
Traditional pamphlets lacked the information that should have been conveyed when introducing the company. Information such as the company’s mission, vision, business model, award history, etc. was often supplemented orally by each sales person, and the quality of company introductions varied, so we renewed the pamphlet and changed it to “What is Art Reform?” We have unified the information to convey “?”. We also aim to standardize the quality of company introductions by showing exemplary ways to use pamphlets.
* ■Contents of new company information pamphlet *
In conjunction with the renewal of our company information pamphlet, we have created the following three materials.
1. *Company information*
2. *Service information*
3. * Case study taste map *
The purpose and contents of each are as follows.
The above materials can be ordered from the Art Reform website (form linked below).
*Click here to request information*
https://www.artreform.com/contact/#type3
Company Profile
Service guide
* ■About future prospects for art renovation *
Our company aims to bring art renovation to your daily life. For 70 years since our founding, we have been providing enriched lives and lifestyles through home renovations and home renovations based on our mission of “Bringing art renovations to your life.” By launching new businesses and expanding our service area, we will widely communicate the value of renovation as a means of “improving the quality of life” to more customers and realize our mission. By renewing our company information pamphlet, we will promote
understanding of our corporate brand and strive to realize our mission.
Additionally, the new company information pamphlet has been requested by more people than we originally expected, and we are already reprinting it. We will continue to make improvements as the situation changes, and as a company as a whole, we will continue to improve the quality of our services so that we can provide better experience value.
* 【Company Profile】*
Founded 70 years ago, Art Reform conducts over 6,500 renovations a year and operates in Kanto, Kansai, Tokai, and Kyushu. We are a partner of major real estate brokerage companies and are developing a BtoB business that handles renovations when purchasing used
properties, and a BtoC business that proposes renovations to customers based on feedback from the web and insert flyers. On the home improvement company site “Home Pro”, which has the most users, we have been awarded the highest number of completed renovations in Western Japan for 12 consecutive years, and the highest amount of completed renovations in Western Japan in 2022.
■Company name: Art Reform Co., Ltd. https://www.artreform.com ■Location: 6-3 Senri Expo Park, Suita City, Osaka Prefecture ■Established: November 1985 (Founded: 1952)
■Representative: Tetsuya Omoto, Representative Director and President ■Business content: Proposal, design, and construction of remodeling and renovation centered on living spaces
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000064.000092375.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=92375&release_id=64
Copyright © PR TIMES Corporation All Rights Reserved.