Iroha Publishing The first directly managed store of “2/8b”, a pair of keychains that you can select and g ift with matching feelings, has opened in Sanjo Kawaramachi, Kyoto!

[Iroha Publishing] The first directly managed store of “2/8b”, a pair of keychains that you can select and gift with matching feelings, has opened in Sanjo Kawaramachi, Kyoto!

*View in browser* *Iroha Publishing*
Press release: June 8, 2024
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The first directly managed store of “2/8b”, a pair of keychains that you can select and gift with matching feelings, has opened in Sanjo Kawaramachi, Kyoto!
Iroha Publishing Co., Ltd. (Headquarters: Sakyo-ku, Kyoto City, Representative Director: Yukinobu Kimura) is a publisher of “2/8b PAIR KEY
RING” will open a directly managed store on Saturday, June 15, 2024. * Cumulative shipments exceeded 70,000 units with unprecedented speed! * The number of shipments of the pair key chain “2/8b (Two in Eight Billion)” released in November 2023 has been more than four times the initial forecast. It has become an unprecedented hit, with cumulative shipments exceeding 70,000 units in just 2.5 months. It is popular with customers of a wide range of age groups, including inbound tourists, at general stores and souvenir shops.
It has been attracting attention on SNS and the media, and was introduced as a hit product in the first half of 2024 in the June 2024 issue of Nikkei Trendy.
Kyoto Sanjo store image
A store specializing in pair keychains opens in Kyoto
Due to the popularity exceeding expectations on 2/8b, we suddenly decided to open a directly managed store in Kyoto, where Iroha Publishing is based.
At our directly managed store, we have a wide lineup of 2/8b series products, including local designs. You can actually look at the products and choose the “matching feeling” that suits you best. In addition, the store plans to sell goods that will make matching even more fun, such as charms that can be used in combination with paired key chains.
* What is 2/8b? *
The logo has a special design that looks like a fraction or two people shining on the earth.
Pair keychains to choose from and gift with matching feelings “2/8b PAIR KEY RING” allows you to enjoy matching with loved ones, friends, family, and other important people.
The name “2/8b” has the meaning of “2 people out of 8 billion people in the world.”
The package can be used as gift wrapping
On the package, the “matching feelings” expressed in the design are written. You can also write your own message, and once you close the envelope, you can give it as a present.
Great as a travel souvenir
-2/8b Kyoto Sanjo store-
Opening date: Saturday, June 15, 2024
Address: Kawaramachi Sanjo Umaru, Nakagyo Ward, Kyoto City
439 Ebisu 6
Access: 3 minutes walk from Kyoto Shiyakusho-mae Station
　　　　　　　 5 minutes walk from Sanjo Keihan Station
Business hours: 10:00 – 20:00 (until 22:00 on Fridays, Saturdays and days before holidays)
Regular holidays: Open all year round (excluding year-end and New Year holidays) 2/8b official Instagram: @2_8b_official
https://www.instagram.com/2_8b_official/
*Business hours are subject to change. If there are any changes, we will notify you on Instagram.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000052.000008710.html

Iroha Publishing The first directly managed store of “2/8b”, a pair of keychains that you can select and g ift with matching feelings, has opened in Sanjo Kawaramachi, Kyoto!

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