[New product] The world’s first domestically produced premium liqueur for shots “Ichiki” (Japanese sake version from Uonuma, Niigata Prefecture, 46% [No. 1 in Japan], limited production serial number included) Released on May 27, 2024. Also appeared as a presentation on “Reiwa no Tora”.
*View in browser* *Ichiki Co., Ltd.*
Press release: June 9, 2024
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[New product] The world’s first domestically produced premium liqueur for shots “Ichiki” (Japanese sake version from Uonuma, Niigata Prefecture, 46% [No. 1 in Japan], limited production serial number included) Released on May 27, 2024. Also appeared as a presentation on “Reiwa no Tora”.
*“Ichiki” is the first in the “Ichiku” series of premium liqueurs for shots, developing the global market for shot liqueurs with Japanese alcohol rather than foreign alcohol.
– (Niigata)” will be released. *
Japan’s first premium sake liqueur for shots “Ikki – sake –
(Niigata)” (46% alcohol content), cup, half-size 15ml shot glass, and bottle armor (gold)
Ichiki Co., Ltd. (Higashimurayama City, Tokyo), a liquor sales company that plans and develops the *world’s first* premium liqueur for shots* made with *Japanese alcohol*,*
Premium Japanese Sake Liqueur for Domestic Shots “Ikki – Sake – (Niigata)”* (46% alcohol content [* No.1 in Japan* ]・720ml・* The limited edition serial number*) was released for restaurants and general consumers on May 27, 2024 (Monday), the anniversary of the first day of production.
*1. Background of “all at once” development*
Speaking of shot sake, it is also called paripi sake and is often drunk at parties and clubs, but all of them are foreign alcoholic drinks such as tequila, cocalero, and Jagermeister.
Taking tequila as an example, Japan alone will import approximately 2.51 million liters of tequila in 2022, or approximately 3.5 million bottles* when converted to 720ml.
It becomes. Although there are increases and decreases due to social phenomena such as the coronavirus pandemic, we are on a *net increase* trend.
Also, the production volume is * Georgie Clooney * (Casamigos) and * Justin Timberlake *
Hollywood celebrities such as (Sauza 901) have started making premium tequila as a business, and the number has increased approximately 2.5 times over the past 10 years.*
The shot market is one of the alcoholic beverage genres that is expanding worldwide.
On the other hand, there are three representative types of Japanese alcohol: *sake*, *shochu*, and *umeshu*.
Also known as “wine”*, it is also popular overseas*
It becomes. Demand for sake is increasing worldwide, with the export amount of sake reaching a record high of 47.5 billion yen for 13 consecutive years until 2022.
In addition, *Japan’s traditional sake brewing* technology is unique in that it uses Koji fungi grown in the country’s blessed climate, and was recognized as a culture that Japan is proud of on December 2, 2021*.
Registered as a national intangible cultural property*. And *UNESCO Intangible Cultural Heritage*
It has also been proposed and is expected to be adopted as early as the end of this year, further invigorating the sake brewing and restaurant industries.
However, on the other hand, the number of sake breweries decreased by approximately 40%, from 2007 to 1,235 in the 20 years from 1999 to 2019.
and has continued to decline since then. The causes are said to be a lack of successors and craftsmen, and a decline in domestic
consumption of sake.
Trends in sake export value and number of sake breweries
Therefore, Ichiki Co., Ltd. has partnered with *sake breweries in 47 prefectures* to manufacture *domestic shot liqueur* in the shot liquor market, which is quite large.
We are distributing this product domestically and internationally, aiming to meet *replacement demand* with foreign alcoholic beverages* and have people enjoy it as shot sake, thereby enlivening the alcoholic beverage industry and the food and beverage industry.* With the aim of playing a role in regional revitalization and regional revitalization*, we have launched the *Ichikiku* series of premium liqueurs for shots that are number one in Japan*.
I decided to plan and develop.
*2. Commitment to “all-in-one” taste and manufacturing*
The historic Tamagawa Sake Brewery building (Uonuma City, Niigata Prefecture) Sake brewing at the historic Tamagawa Sake Brewery (Uonuma City, Niigata Prefecture)
For the first product, I decided to make it * based* on Japanese sake, considering * its popularity overseas *, and I decided to make it * from * Uonuma, Niigata Prefecture, which is a rice-producing region. We started by consulting Tamagawa Sake Brewery, a super
long-established sake brewery* that has been in operation since the Edo period, about the project. Tamagawa Sake Brewery was selected by the “Kanto-Shinetsu Regional Taxation Bureau Liquor Appraisal Association”*
Awarded the highest award (first place)*
This is a sake brewery that not only has a rich history but also has a lot of skill, but I was impressed by their aggressive approach to making sake, so this is the first in the “Ichiki” series.*
I thought there was no more suitable brewery to create the premium sake liqueur for shots, “Ichiki – Sake -“*, so I made an appointment.
Then, in early spring of 2023, we began our quest to create a premium liqueur for shots based on the sake produced by Tamagawa Sake Brewery. In order to improve the perfection of shot sake, there is no point in simply increasing the alcohol content.*
After a development period of approximately 15 months*, with the goal of making it easy to drink* and, above all, *taking advantage of the characteristics of Japanese sake*, we created the “Ikkiku-sake”. -” has finally been completed.
The secret to its ease of drinking is the subtle sweetness of beet sugar from Hokkaido, the refreshing taste of lemon from Setouchi, Ehime Prefecture, and the sake rice from Niigata Prefecture* Same as Ginjo Sake*
Polished to a rice polishing rate of
By matching it with 46% Japanese sake liqueur*, which has the highest alcohol content* in Japan, we have achieved both a light taste and ease of drinking.
*3. Origin of the name “Ichiki”*
Japan’s first alcohol content over 40%! Main visual for “Ichiku”, a Japanese alcoholic drink that can be enjoyed in shots
* The word “Ichiki”* refers to * “Hitoiki”* and * “the chaotic energy that forms the basis of all things.”*
It is a noun with the meaning “to become friends all at once,” “to progress at once,” “to grow at once,” and “to go through all at once,” which are familiar words that are rooted in Japanese life. Also,*
Considering that it can be spread around the world*, people from all cultural backgrounds can pronounce it and *it is easy to remember*. It is important that the name be short, and the [ɪki] pronunciation satisfies that requirement.
In addition, shot sake is often used for drinking in one go, so “one drink” is an appropriate name for the occasion, and is associated with memory.
It also works to your advantage. On the other hand, all alcoholic beverages carry the risk of acute alcohol poisoning due to drinking in one go.
We also plan to play a role in preventing alhara*.
*4. Recommended glasses for “all at once”*
One shot + cup + half size 15ml shot glass @ bar counter
When drinking shot sake, we recommend *15ml half-sized shot glasses*. * *Gift box* designed to be used for mid-year gifts, year-end gifts, baby shower gifts, opening celebrations, store counter displays*, etc. I have two of them as accessories, but the reason for the half size is that the size of the cup and choko is originally around 15ml* It comes from the fact that Since it is a sake with a high alcohol content, you can taste it slowly and enjoy it little by little. Our intention is to have people drink while considering their alcohol metabolism ability*. In addition, the 15ml volume can be poured by attaching it to the spout of the bottle*
By attaching a metering pourer*, you can measure automatically, and the spout is a thin tube to prevent spills. (*Preparing for in-house product development)
*5. Recommended way to drink “all at once”*
Sake lees salt
The first is *antifreeze sake*, which doesn’t freeze even when put in the freezer*, so you pour it from a *frozen* bottle into a chilled glass and drink it *as a shot* all at once.
The second thing is to start drinking at frozen temperature and gradually move to room temperature* as the temperature changes* and enjoy the change in taste over time*
This is a way of drinking that deepens your relationships with the people you drink with as you gradually become more intoxicated. The third way is to use it as *a liqueur that is the base of cocktails*. Fourthly, you can put the “sake lees salt” that comes with the gift box on the rim of a glass like a salty dog, or drink “sake lees salt” as a side dish.*
A way of drinking that allows you to taste all five tastes in a rich and mellow way, by using “Ichiki”*, which has sweet, sour, bitter, and umami flavors, and “Sake Kasu Shio”*, which has salty and umami flavors.
As it is a *limited brew*, it will come with *manufacturing year* and *serial number*, and it is possible that *it may have been purchased for speculative purposes*, but*
I want it to grow as a drink* that you can enjoy with your loved ones on important occasions.
*6. Reactions to the special tasting event just before the release of “Ichigoku – sake”*
At Keio University SEEK event
At Keio University SEEK event
At Keio University SEEK event
At Keio University SEEK event
* SEEK*, a student organization of *Keio University*, will open *club “V2TOKYO”* on Sunday, May 26, 2024.
(Roppongi, Minato-ku, Tokyo) * We sponsored* a special tasting event just before the release of “Ichiki – Sake -“*
was conducted for visitors aged 20 years or older (identified by wristbands for age verification).
Not only students in their 20s, including current students, but also alumni and VIPs who came as guests, regardless of age*
We heard comments such as “It’s so easy to drink,” “It’s so delicious,” “Better than other shots,” and “I want to carry this at my store.”*
*7. Reactions of the judges when appearing in “Mail order version Reiwa no Tora” to “Ichigaku”*
[Part 1] Just like tequila. Tiger Horie’s eyes sparkle…a first in Japan! We want to expand the Japanese sake liqueur “Ichiku”, which can be enjoyed with a shot of 46% alcohol content, to the world market [Yoshida
Akihiro] [30th person] Mail order version Reiwa no Tora (reproduction prohibited)
[Part 2] Can the man fight back against Horie’s onslaught? First in Japan! I want to expand the Japanese sake liqueur “Ichiku”, which can be enjoyed with a shot of 46% alcohol content, to the world market [Akihiro Yoshida] [30th person] Mail order version
Reiwa Tiger (Reproduction prohibited)
Reality program distributed on YouTube * “Reiwa no Tora CHANNEL” * is a program where applicants (tora cubs) who are ordinary
entrepreneurs present their business plans and products, and this time it is * “Mail order version Reiwa no Tora” *
Since it is an appearance on the “Mail Order Tora Site”, the judges (tora) will decide whether or not to post it on the “Mail Order Tora Site”. As of June 6, 2024, the number of YouTube subscribers is just under 60,000.
The judges this time are Tomoaki Iguchi (Representative Director of Dearogue Holdings Co., Ltd.),
Ryusei Kuwata (Owner of NEW GENERATION GROUP), Hiroshi Aosasa (Representative of Azure Co., Ltd., Sponsor of Video Editing CAMP), Leo Koichi Kato (Co., Ltd.)
The host is Masakatsu Shizukuishi (freelance announcer), Takafumi Horie (businessman), and CEO of a successful online advertising company.
The first part and the second part were uploaded at the same time on May 31, 2024, and as of 48 hours after uploading, *the first part has been played approximately 90,000 times*, *the second part has been played over 50,000*
and continues to grow. (As of one week, the first part has been played approximately 122,000 times, the second part has been played approximately 77,000 times*)
Below are excerpts from the “Ichigoku – sake -” tasting scene. Kato: “Surprisingly easy to drink.”
Kuwata: “Ah… you really like me! It might be good.”
Horie: “Okay, I’ll have another drink too.”
Kuwata: “It tastes a little more sake than Japanese sake. It has a good sake taste.”
[Part 1] Just like tequila. Tiger Horie’s eyes sparkle…a first in Japan! We want to expand the Japanese sake liqueur “Ichiku”, which can be enjoyed with 46% alcohol shots, to the world market [Yoshida Akihiro] [30th person] Mail order version Reiwa Tiger
https://www.youtube.com/watch?v=VH07O3atAGQ
[Part 2] Can the man fight back against Horie’s onslaught? First in Japan! I want to expand the Japanese sake liqueur “Ichiku”, which can be enjoyed with a shot of 46% alcohol content, to the world market [Akihiro Yoshida] [30th person] Mail order version
Reiwa Tiger
https://www.youtube.com/watch?v=SN7MyHJyNs4
*8. Product development of “Ichigoku -sake-”*
Ichiki-sake-2024 (Niigata) 720ml + sake lees salt + 2 shot glasses + gift box + battle armor
Product (*Includes serial number) Price excluding tax
* Ichigaku-sake-2024 (Niigata) *
720ml 15,000 yen
* Ichigki-sake-2024 (Niigata) + gift box*
720ml + sake lees salt + 2 shot glasses + BOX 16,500 yen
* Ichiki-sake-2024 (Niigata) + Gift BOX + Battle Armor *
720ml + sake lees salt + 2 shot glasses + BOX + battle armor (gold) 26,500 yen Name Ichiki – sake – 2024 (Niigata)
Item Liqueur
Ingredients: Sake (domestic production), brewed alcohol,
Lemon juice (produced in Ehime Prefecture), sugar beet sugar (produced in Hokkaido)
Alcohol content 46%
Contents 720ml
Seller Ichiki Co., Ltd.
1-13-30 Kumegawa-cho, Higashimurayama-shi, Tokyo
Manufacturer Tamagawa Sake Brewery Co., Ltd.
1643 Suhara, Uonuma City, Niigata Prefecture
*9. “Ichigki – sake -” sales destination*
Starting with our own mail order site and restaurants in and around Tokyo, we will also proceed with wholesale sales to restaurants, liquor stores, mass retailers, and wholesalers nationwide.
・In-house mail order site: https://sakeikki.base.shop/
・List of wholesale restaurants: https://ikki.tokyo/ (List is currently being created and will be posted soon)
*10. Future development of “all at once”*
Image of premium plum wine liqueur “Ichiki – ume -”
Image of premium gin liqueur “Ikkiku -gin”
The second product is the premium plum wine liqueur for shots called “Ikkiku – ume -” produced by a long-established sake brewery in Nagasaki Prefecture that has been around since the Edo period. Production has been decided, * CAMPFIRE (all-in type crowdfunding) * We will make an announcement by. As an advance announcement, the official LINE account will be opened on May 30, 2024, which is the day of forgiveness, and crowdfunding is scheduled to start in early June. “Ichiki” LINE official account: https://page.line.me/617zmxzh
In addition, the third product is a premium botanical gin for shots called “Ichiki – Gin”*, which is scheduled to be released this summer.
*About details about this release*
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