Lotte Co., Ltd.
– Survey of 333 dads – Is June the most depressing month of the year for dads? The onset of the rainy season and the lack of public holidays have had an impact. Although we have Father’s Day, about 40% of fathers receive their family’s gratitude every year. “Gratitude” and “chocolate” will increase your father’s motivation and happiness! ?
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Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director, President and Executive Officer: Hideki Nakajima,
hereinafter referred to as “Lotte”), in conjunction with “Father’s Day” on June 16th, announced the actual situation of Father’s Day and father’s plans for June. In order to clarify their motivations, we conducted a “Fathers’ Awareness Survey in June” of 333 fathers with children between their 20s and 70s.
As a result of the survey, we found that June is the most depressing month of the year for fathers. Approximately 1 out of 2 fathers answered that they feel depressed in June, and the reasons for this are “because the rainy season has started and there will be more rainy days” and “because there are no public holidays,” which is largely due to the climate and the lack of public holidays. It seems that there are. On the other hand, in June there is Father’s Day, an event in which fathers take center stage, but only about 40% of fathers express gratitude from their families every year on Father’s Day, and 20% of fathers express gratitude. It has become clear that the situation has never been communicated to the public. More than half of fathers want to be thanked on Father’s Day, which is even higher than the percentage who actually express their gratitude. The top two motivational methods for fathers are “sleep” and “food,” and it was found that about one in three fathers boost their motivation by eating sweets such as chocolate.
A research research study published in January 2024* shows that compared to other sweets, chocolate tends to “easily convey feelings of gratitude” and “make people feel positive,” which leads to happiness. I know that. In this survey, “chocolate” ranked high as a snack that fathers feel is filled with gratitude, so it is hoped that chocolate will be useful as a daily motivation booster or as a gift for Father’s Day. will be done.
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*: Refer to the January 2024 “Survey on Chocolate Eating and Happiness” https://prtimes.jp/main/html/rd/p/000000026.000110734.html ■Survey overview
Survey name: Survey of fathers’ awareness in June
Date and time: May 23, 2024 – May 27, 2024
Research method: Internet survey
Survey conducting company: Lotte
Survey target: 333 fathers with children in their 20s to 70s *When quoting or reprinting, please clearly indicate “Lotte Chokotto Happiness Research Institute” as the source.
*The composition ratios in the graphs in the text are rounded to the second decimal place, so the totals may not necessarily add up to 100%.
■Survey summary
Dad chooses December as the most motivating month of the year, and June as the most depressing month. Approximately 1 in 2 people said that June was depressing. The reasons are “many rainy days” and “no holidays.” June will be the first month in 2024 to have no holidays. Approximately 40% of fathers express their gratitude to their families every year on Father’s Day. 20% of fathers have never been thanked on Father’s Day, while 54.0% of fathers want to be thanked.
The top two ways to increase motivation for dads are “sleep” and “food.” Approximately one in three people eat sweets such as chocolate to boost their motivation.
■Investigation details
1. December is the most motivating month of the year for dads, and June is the most depressing month. Approximately 1 in 2 people said that June was depressing. The reasons are: “There are many rainy days” and “There are no holidays”
In fact, for the first time since the start of 2024, there will be no holidays in June.
When asked about the most motivated and most depressing month of the year, “December” (19.5%) was cited as the most motivating month, and “June” (21.0%) was cited as the most depressing month. I did. Regarding June, approximately 1 in 2 people (48.3% in total) answered that they felt depressed either “very much” or “somewhat.” When we asked people who felt depressed in June why, many of them answered, “Because the rainy season has started and there will be more rainy days” (85.1%) and “Because there are no holidays” (31.7%). This is thought to be due to the onset of the rainy season and the fact that June is the first month in 2024 with no public holidays.
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2. Approximately 40% of fathers express their gratitude to their families every year on Father’s Day.
While 20% of fathers have never been thanked on Father’s Day, 54.0% of fathers want to be thanked.
In June, there is an event called “Father’s Day” where fathers are the main characters. When asked whether their families express their gratitude on Father’s Day, only 40.2% of fathers answered that they were able to express their gratitude every year, and 20% (20.4%) said that they had never expressed their gratitude. I answered. On the other hand, 54.0% of fathers answered that they would like to be thanked on Father’s Day, which is higher than the actual percentage, and more than half of them answered that they would like to be thanked on Father’s Day. It became clear what I was feeling.
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3. The top two ways to increase motivation for dads are “sleep” and “food.” Approximately one in three people eat sweets such as chocolate to increase their motivation.
When asked how they motivate themselves when they feel depressed, the responses were “getting some sleep” (45.3%), “eating what I like” (43.8%), and “eating sweets such as chocolate.” ” (35.1%) and “drinking alcohol” (35.1%), indicating that “sleep” and “eating” were the main motivations for fathers.
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Reference: Fathers’ enthusiasm and feelings for June
When we asked fathers about their enthusiasm and current feelings for June, which can be quite depressing, we received many relatively positive comments.
▼Partial excerpt (original)
Put chocolate on your desk at work to relieve stress and get through it I want to survive the busy season again this year and safely welcome July. I can do my best compared to the strain I felt after Golden Week in May. It’s a bonus month, so I’ll do my best until the payday.
Release it at a drinking party!
I go about my daily work while enjoying my favorite delicious sweets. It rains a lot, but on sunny days I think I’ll take the plunge and move outdoors.
Even though it’s June, I’m busy this year. However, I look forward to the after-meal snack and relieve stress with small pleasures. I’m looking forward to Father’s Day
Father’s Day is coming soon
I will take paid time to go to Awaji Island.
It’s June, it’s the rainy season, so I have no choice but to do my best regardless of the season.
The DVD of the concert I wanted to go to will be released, so I’m going to take some paid time off and watch it while drinking. Survive Father’s Day
I don’t need anything too special, just simple words are fine, but I’d like to hear your words of gratitude.
I want to eat delicious food and feel refreshed while traveling. Comments from the person in charge of the research institute Through this survey, we found that June is the most depressing month of the year, due to the onset of the rainy season and the lack of public holidays.
In fact, in the “Survey on Chocolate Eating and Happiness”* published by the Institute in January 2024, it was found that compared to other sweets, chocolate “helps you express your gratitude by sharing or giving it away,” and “it makes eating chocolate easier.” It has been found that this tends to lead to an increase in positive feelings. In order to get through June with your own motivation, we recommend eating chocolate when you’re feeling depressed, or consciously eating chocolate while you’re at work.
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Additionally, more than half of fathers answered that they “don’t get to express their gratitude every year,” so if Father’s Day becomes an opportunity to express their daily gratitude, it may increase their motivation.
In this survey, when we asked respondents about the sweets they felt they were grateful for when they received them on Father’s Day, cake and chocolate came up as the top two. When expressing gratitude on Father’s Day, it is thought that giving chocolates along with the words will make it easier to convey your gratitude. Please try it out. *: Refer to the January 2024 “Survey on Chocolate Eating and Happiness” https://prtimes.jp/main/html/rd/p/000000026.000110734.html
What is “Chocotto Happiness Research Institute”?
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The “Chocotto Happiness Research Institute” will be responsible for various research and information dissemination under the theme of “chocolate and small daily happiness of the heart.” We plan to conduct demonstration experiments in collaboration with in-house R&D, neuroscientists, behavioral psychology experts, and others, and present evidence showing that chocolate contributes to a little bit of daily mental happiness. In addition, we will conduct awareness surveys and sampling at times such as the new year and summer vacation, and encourage as many people as possible to incorporate chocolate into their daily lives. Our aim is to contribute to the well-being of society and individuals by elucidating the relationship between chocolate and the expected improvement in happiness.
Official website: http://www.lotte.co.jp/corporate/chocotto
Official X account: https://x.com/lotte_chocotto (@lotte_chocotto) More details about this release:
https://prtimes.jp/main/html/rd/p/000000041.000110734.html