Spice Box Co., Ltd.
Spicebox enters into business partnership with M2DK, a vertical video creator group. Started supporting the planning and development of “TikTok creative that spreads” based on consumer analysis on SNS We will also be co-hosting a webinar explaining “Influencer/Creator Strategy Across SNS Platforms”!
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Spicebox Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Eiji Tamura) has entered into a business partnership with M2DK, Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Susumu Koda), and has partnered with M2DK, Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Susumu Koda) to select the most suitable creators and develop TikTok. We have started providing a one-stop service that supports optimized creative development.
Background of the business alliance
There is an increasing need for companies to strategically use TikTok creators in their marketing activities. However, it is difficult to reach the target audience by simply having popular creators with many followers promote the product, and even if the information is spread accidentally, the key points of the product’s appeal may not be conveyed. There is still no optimal solution for using TikTok, as it is difficult to establish it as an advertising communication. Partnership overview
Given this background, we have entered into a business partnership with M2DK, a vertical video creator group that operates “Mazda Family Daily Life” (*1), which has over 6 million followers on TikTok and 12 million subscribers on YouTube. We will create vertical video creatives that clearly convey the appeal points to consumers. By combining Spicebox’s social data analysis-based development of themes that appeal to consumers from a consumer perspective and M2DK’s creative development optimized for TikTok trends, we aim to spread the word on various SNS.・About Spice Box’s social big data analysis Based on social big data, we analyze the “voices” of consumers on social media surrounding our customers’ products and services, and develop appeals that can be used as a means of communication from the consumer’s perspective. Discover context. To date, we have provided this service to more than 300 companies, and it has been used in marketing communication strategies that contribute to building brand empathy and awareness.
A webinar will be held regarding this matter.
[spicebox x M2DK co-hosted] Thorough explanation of influencer/creator strategies across SNS platforms!
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Background of the webinar Recently, there has been an increasing need to utilize influencers and creators across SNS platforms. In addition to the TIkTok creative development support mentioned in this release, we will also provide cross-sectional support not limited to TikTok in collaboration with M2DK. The content will be explained in this webinar. Contents to be discussed Part 1: Why you need a strategy tailored to the SNS platform, Summary of the latest status of SNS platforms, 3-step explanation of a cross-SNS platform approach Part 2: How to create buzz on TikTok?・Importance of Buzz Format ・About Buzz Creation by Buzz Format x Creator Direction Part 3: Announcement ・About distribution design using creative AD boost ・Explanation of “cross-sectional influencer service” by Spice Box x M2DK Part 4: Q&A We will answer any questions you may have during the chat on the day. Date: June 18, 2024 (Tuesday) 13:00-14:00 How to participate: Online delivery via Zoom *The delivery URL will be sent to those who have applied via email at a later date. Speaker Spicebox Co., Ltd. Executive Vice President/Business Manager Moritake Al Co., Ltd. M2DK Creator Chen Yano (HungryBoys) (*1) As of March 27, 2024
Sign up here
https://service.spicebox.co.jp/seminar_20240618 *Free participation fee About Spice Box Co., Ltd.
A communication company that helps build goodwill and empathy for companies and brands. Founded in 2003 as Japan’s first digital agency. We provide branding support for various companies. Since smartphones and social media have become commonplace, our strength lies in designing and providing “engagement communication (*)” measures that resonate with “consumers,” and we work with various creators and analysts to conduct research, content planning, and production. , we will support you all the way through to sending out the message. *”Engagement Communication” Analyze and utilize consumer reaction data (likes, shares, comments, retweets, etc., called “engagement” in marketing terminology) on SNS and social media to connect companies and consumers. Design communication measures to connect. In order to make it easier to deliver a company’s or brand’s message to its target audience, we use data on social media to understand the target’s interests, awareness of issues, trends, social conditions, etc., and utilize this information in our measures. Spicebox defined.
About “Mazda Family’s Daily Life (M2DK Co., Ltd.)”
It has taken TikTok and YouTube by storm as “Mazda family’s daily life”. The total number of short videos viewed is approximately 500 million times every month. As a creator team of over 100 specialists, we provide “corporate consulting” for over 200 companies, including national clients, and “creator marketing” that produces overwhelming results based on our unique creator network and database. Is going. It is attracting attention as “Short video marketing = the daily life of the Mazda family.”
Company Profile
Company name: Spicebox Co., Ltd. Established: December 15, 2003 Capital: 271.43 million yen Investors: Hakuhodo Inc., Digital Advertising Consortium Inc., etc. Address: Kamiya, 4-1-1 Toranomon, Minato-ku, Tokyo Machi Trust Tower 23rd floor WeWork Representative: Eiji Tamura Business content: Marketing and advertising communication business in the digital domain URL: https://www.spicebox.co.jp/ More details about this release:
https://prtimes.jp/main/html/rd/p/000000236.000007385.html