[Vpon JAPAN Co., Ltd.] Sponsored by the Commercial Department of the Austrian Embassy: “Cool Japan!” that captivates the world! ” ~The secret of strategy and success~ Yoshitaka Shinohara takes the stage
*View in browser* *Vpon JAPAN Co., Ltd.*
Press release: June 10, 2024
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Sponsored by the Commercial Department of the Austrian Embassy: “Cool Japan!” that captivates the world! ” ~The secret of strategy and success~ Yoshitaka Shinohara takes the stage
*Exploring the full picture and future, from brand strategy to digital utilization*
*Vpon JAPAN Co., Ltd., which delivers the charms of Japan to the world through the power of data and digital (Head office: Shinjuku-ku, Tokyo, President and CEO: Shinohara)
We would like to inform you that Yoshitaka) will be speaking at the event “Cool Japan that captivates the world – Strategy and secrets of success -” hosted by the Commercial Department of the Austrian Embassy on Tuesday, June 11, 2024. *
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*This event is sponsored by the Commercial Department of the Austrian Embassy and is intended for Austrian people, so participation from the general public is not accepted. note that. *
* [Background of the event] *
The term “Cool Japan” has become an important keyword for
international companies and organizations. It is used as a branding strategy to spread the appeal of Japanese culture and products to the world, and in recent years many trends, innovations and export successes have been brought together as “Cool Japan.”
The Cool Japan Office, established by the Ministry of Economy, Trade and Industry in 2010, aims to create jobs in related industries and promote policies to meet overseas demand. Additionally, we aim to strengthen Japan’s international standing and increase brand value through culture and entertainment.
In order to gain a deeper understanding and learn about the birth, development and future direction of this strategy, an event will be held organized by the Commercial Department of the Embassy of Austria. At the event, Hiroaki Inoue, Cabinet Office Cool Japan Strategy Promotion Officer, will explain the basics of Cool Japan and future strategies from the government’s perspective. Also, Vpon
Shinohara, Representative Director of Holdings Co., Ltd. and Cool Japan DX Summit Organizer
Yoshitaka will talk about the use of data and digital and examples of Cool Japan promotion. This event is a great opportunity to understand the full scope of Cool Japan and its international impact.
[Program]
* Opening Greetings *
Ms. Christina Schesser, Commercial Counselor, Commercial Department, Embassy of Austria
*Japanese government’s Cool Japan Initiative ~Past activities and new strategies~*
Cabinet Office Cool Japan Strategy Promotion Officer Hiroaki Inoue
* Examples of promoting data & digital utilization and Cool Japan* Vpon Holdings Co., Ltd. Representative Director/Cool Japan DX Summit Organizer Yoshitaka Shinohara
* [Speaker profile] *
* Hiroaki Inoue *
Cabinet Office Cool Japan Strategy Promotion Officer
childhood in germany
Spend time in Hamburg. Currently in charge of promoting the Cool Japan Strategy at the Cabinet Office Intellectual Property Strategy Promotion Secretariat. Cool Japan primarily uses anime and manga as a starting point and gateway to research ways to communicate Japan’s diverse charms, including its nature, traditions, culture, and food, to the world.
*Yoshitaka Shinohara*
Vpon Holdings Co., Ltd. Representative Director/Cool Japan DX Summit Organizer Graduated from Gakushuin University and worked at LVMH Louis Vuitton before starting his own business at the age of 26.
While developing web marketing business and business improvement consulting business, he also has experience in developing Japanese business for foreign companies.
2014 Vpon
Established JAPAN Co., Ltd. and assumed the position of President and Representative Director, specializing in Cool Japan DX support, and led multiple strategic partnerships for inbound tourists such as the Japan National Development and Tourism Organization (JNTO), Osaka Tourism Bureau, and JR East Planning.
2019 Vpon
Since the establishment of Holdings, he has also served as
co-representative of the group, and in 2020 led the procurement of approximately 2.2 billion yen from the Cool Japan Fund. In order to promote Cool Japan DX in the public and private sectors, he presided over the Cool Japan DX Summit, with the goal of “Invigorating the world with Japanese goods, things, and people! Creating a society that can challenge the world with the power of data and digital”. It is active every day.
* [About ADVANTAGE AUSTRIA Tokyo (Austrian Embassy Commercial Department)] * As the trade organization of the Austrian Federal Institute of Industry (WKO), which has approximately 100 offices in over 70 countries around the world, we provide a wide range of support for the business activities of Austrian companies operating outside Austria and partner companies with Austria.
As an organization representing Austria’s economy, we exhibit at various events and exhibitions in order to introduce Austria’s outstanding products, technology, and services to the Japanese public. URL: https://www.advantageaustria.org/jp/
* [About Vpon JAPAN*]
Vpon
JAPAN’s mission is to “deliver the charms of Japan to the world through the power of data and digital,” and by providing unique AI technology and data solutions, we support the public and private sector in transmitting the soft power of Japan and overseas and contributing to the economy. is an Asian big data company.
【Company Profile】
Company name: Vpon JAPAN Co., Ltd.
Head office location: 18F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
Representative Director and President: Yoshitaka Shinohara
Business details:
Big data analysis business using unique AI technology, smartphone advertising platform business, inbound/outbound marketing support business, DMP construction business, Cool Japan DX Summit management office
Established: June 2014
Website: https://www.vpon.com/jp/
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