Imuraya
The new commercial for 2024 “Azuki Bar” starring Matsuya Onoe will start on June 24th (Monday)!
“Azuki Bar Ondo” edition
……
Imuraya Co., Ltd. (Headquarters: Tsu City, Mie Prefecture,
Representative Director and President: Yasushi Iwamoto) is the owner of the Azuki Bar, a summer tradition.
The new TVCM “Azuki Bar Ondo” version will begin broadcasting from June 24th (Monday).
[Image 1: https://prtimes.jp/i/38645/214/resize/d38645-214-fb17ad8e5f3136049386-0.jpg&s3=38645-214-12c59ea08a7cd817a19d078a8c0800ab-1920×1080.jpg ]
[Image 2: https://prtimes.jp/i/38645/214/resize/d38645-214-9b4593b109b9dcb74db7-1.jpg&s3=38645-214-905600db764dc9206630eb6acfa2eb8d-1920×1080.jpg]
[Image 3: https://prtimes.jp/i/38645/214/resize/d38645-214-babb1d4e20eff6891d77-2.jpg&s3=38645-214-eb85abdc60db60ef212c05b220acf1a8-1920×1080.jpg]
[Image 4: https://prtimes.jp/i/38645/214/resize/d38645-214-c62fd31de9f0812c0cbf-3.jpg&s3=38645-214-80d6c35b0af6c69a10e93cbe944df649-1920×1080.jpg]
[Image 5: https://prtimes.jp/i/38645/214/resize/d38645-214-e0668b5367a7d7092bea-4.jpg&s3=38645-214-ef09d40a628b80087fb73fc563e5884f-1920×1080.jpg]
[Image 6: https://prtimes.jp/i/38645/214/resize/d38645-214-76b7e75f19674063407b-5.jpg&s3=38645-214-c5b606b00fa3cff34801106cb5adeaf7-1920×1080.jpg ]
story
Matsuya Onoue, who will be serving as our company’s image character for 9 years in 2024, will become the Imuraya character.
This is a story that happily introduces the deliciousness of Azuki bars to the rhythm of “Azuki King” and the Bon dance.
The catchphrase is “Japan’s Ippon!”, and the fusion of “Bon Odori”, a summer tradition that represents Japan, and “Azuki Bar” expresses the desire for people to survive the hot summer at Azuki Bar. did. The sight of Matsuya Onoue dancing splendidly on the “Yagura” and the cute Azuki King’s harmonious dialogue are also highlights.
New CM overview
・Title: “Azuki Bar Ondo” version 15 seconds
・Broadcast area
-TVCM-
[Table 2: https://prtimes.jp/data/corp/38645/table/214_1_469279b27364bb463f6782e1a766535c.jpg ]
-TVer-Nationwide
・Broadcast period: “Azuki Bar Ondo” version 15 seconds
2024 June 24, 2024 (Mon) -July 14th (Sun)
・CM data: ▼“Azuki Bar Ondo” version 15 seconds (with campaign)
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=Q0GhT12gFWA] ▼“Azuki Bar Ondo” version 15 seconds (no campaign)
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=FBJ6lrmGfbw] Performer talent profile
[Image 7: https://prtimes.jp/i/38645/214/resize/d38645-214-32cdb8bee088c78aed22-6.jpg&s3=38645-214-1e350555bfc650025e6972e4470a17a3-1891×2295.jpg] Matsuya Onoe (Matsuya Onoe) Kabuki actor
Born on January 30, 1985. Born in Tokyo.
In May 1990, he made his stage debut as Tsuruchiyo in “Kara Sendai Hagi” under the name Matsuya Onoe II.
Since 2015, he has been performing in the New Year Asakusa Kabuki, which is mainly performed by young people, including the role of Sogoro Uoya in “Sogoro Uoya”.
He has played many major roles, and last year, he not only starred in the new Kabuki production, Touken Ranbu, but also directed it. About Azuki Bar
It was launched in 1973 with the idea of “Can’t we make ice cream that looks like frozen zenzai?” by utilizing the technology of cooking azuki beans. With simple ingredients and no unnecessary ingredients, you can enjoy the natural taste and deliciousness of azuki beans.
Since ancient times, it has been customary to eat azuki beans on the 1st and 15th of each month as a food that brings good luck and is a source of good health.
At the start of full-fledged summer, we want people to survive the hot summer by eating “Azuki Bars” made with plenty of nutritious azuki beans. It was established as “Bar Day”.
Related HP: Imuraya Azuki Bar Day https://www.imuraya.co.jp/outline/azukibar-day
[Image 8: https://prtimes.jp/i/38645/214/resize/d38645-214-1f489146b16f257f60c5-7.jpg&s3=38645-214-cf3ebea35764e6b33a3e361f6689500-945×2362.jpg]
[Image 9: https://prtimes.jp/i/38645/214/resize/d38645-214-18e4ece536ebdf514b73-8.jpg&s3=38645-214-0a4f573ec08a99316808b3e41bdf5c38-1818×1987.jpg]
More details about this release:
https://prtimes.jp/main/html/rd/p/000000214.000038645.html