LINE Yahoo Corporation
[LINE Research] “Asahi Super Dry” is the number one beer brand that “people who drink beer at home” like! Popular snacks are “deep-fried chicken”, “yakitori”, and “edamame”.
LINE Research conducts beer survey targeting men and women in their 20s to 60s nationwide
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LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) operates LINE Research, a research platform exclusively for smartphones, based on the company’s largest active research panel in Japan with more than 6.5 million people.
LINE Research recently conducted a survey of men and women aged 20 to 69 nationwide about how much beer they usually drink at home, as well as their favorite beurre brands and snacks.We would like to share with you the results.
*Details of the survey results can be viewed on LINE Research’s research media “Research Notes.”
https://lin.ee/iSCsOJf/bvbv/pr
*Please check the graph images in this release from “Download Press Release Materials”.
■38% of men and 23% of women drink beer at home “at least one day a week”
[Image 1: https://prtimes.jp/i/129774/516/resize/d129774-516-dbc83a77e030e0bc28e5-0.png&s3=129774-516-12c17bf14c71fffb724ee65c45fa5d1f-750×833.png ]
We asked them how much beer they usually drink at home, excluding low-malt beer and third-party beer.
Overall, 37% of people say they don’t drink beer at home, and 63% of them drink beer, regardless of the frequency of drinking.
The percentage of beer drinkers was higher among men, with over 70% being men and over 50% being women. In addition, 38% of men and 23% of women drank alcohol [once a week or more*], and men were also more likely to drink alcohol frequently.
*Total of “Drink almost every day,” “Drink 4-5 days a week,” and “Drink 1-3 days a week.”
By age group, the percentage of people who say they don’t drink beer increases with age, reaching over 50% for those in their 20s. Regarding the frequency of drinking, the highest percentage of all age groups was “less than once a month,” which was over 20%. The older the age group, the higher the percentage of people who drink beer at home, and the more frequently they drink beer.
Although it is not shown in the graph, looking at it by gender, the percentage of men in their 40s and older who did it one or more days a week was over 40% to just under 50%, while it was just over 20% of men in their 20s. On the other hand, the rate was low at around 1-20% for women under 40, and 30% for women over 50.
In a past survey of favorite alcoholic drinks (*), among people in their 20s, “beer/low-malt beer/third beer” ranked fourth, followed by “chu-hai/sour,” “plum wine/fruit wine,” etc. , alcohol other than beer ranked higher.
*August 2021 survey:
https://lineresearch-platform.blog.jp/archives/38814223.html ■Favorite beer brand, 1st place overall is “Asahi Super Dry”
[Image 2: https://prtimes.jp/i/129774/516/resize/d129774-516-64ec25eda54ec4a976ac-0.png&s3=129774-516-5358ad96ae09c33e075786d1f556f84b-1500×2004.png ]
We asked beer drinkers at home about their favorite beer brands. The overall number one favorite beer brand was “Asahi Super Dry” with just under 40% of respondents. It ranked first in all age groups. “Kirin Ichiban Shibori” ranked second overall with just under 30%, followed by “Suntory The Premium Malt’s,” “YEBISU,” and “Sapporo Draft Beer Black Label.”
Brands that have been released within the past few years, such as “Asahi Draft Beer (Maruf)”, “Asahi Super Dry Draft Mug Can”, and “Kirin Harekaze”, are also in the top 10.
In terms of gender, overall the proportion of each answer was higher for men than for women.
Looking at the results by age group, the percentage of consumers using Asahi Super Dry and Kirin Ichiban Shibori tended to increase with age, especially among men in their 40s and above, at a rate of 30-40%. “Kirin Harekaze” was slightly more common among women than among men, and the percentage was particularly high among women in their 30s to 50s compared to other age groups.
Additionally, among people in their 30s and 40s, Asahi Draft Beer (Maruev) ranked 5th, with almost no difference between men and women. Among women in their 20s, the percentage of people who answered “I don’t have a favorite brand” was higher than in other age groups, exceeding 20% of women in their 20s.
■What snacks go well with beer? “Sausage” is especially popular among men.
[Image 3: https://prtimes.jp/i/129774/516/resize/d129774-516-f8ebcb6116e0cfadd63f-0.png&s3=129774-516-2a643ea0794c8c9a946e4c4cc4d55091-750×982.png ]
We asked people who drink beer at home about typical snack menus that go well with beer, excluding sweets.
The top 3 overall items are “fried chicken,” “yakitori,” and “edamame,” each with a high percentage of over 50%. “Gyoza” and “French fries” follow from 4th place onwards.
Sausage, which came in 6th place, was particularly popular among men, with a 9-point difference from women.
In addition, men had a higher percentage of “karaage (chicken, squid, octopus, etc.),” “yakitori,” “octopus,” and “cold tofu,” while women had a higher percentage of “cheese.” “was.
By age group, “deep-fried chicken” ranked first among those in their 20s to 40s, and “edamame” ranked first among those in their 50s to 60s.
In addition, “French fries” was the highest among people in their 30s and 50s, at over 40%, and “Nuts” was the highest among people in their 50s and 60s, at over 30%.
“Omelettes and dashi rolls” was a high percentage among women in their 30s, just under 30%. “Hiyayakko” and “potato salad” had a higher percentage among men in their 50s and 60s.
Compared to younger people, older people were more likely to enjoy beer at home, and snacks made from raw ingredients such as edamame and nuts were popular.
[About the survey]
Smartphone web survey targeting LINE users
Survey target: Men and women aged 20 to 69 from all over Japan Implementation period: May 7, 2024 to May 9, 2024
Valid number of collected samples: 4835 samples
*Weight back the gender and age composition ratio to match the market. *The numbers in the table/graph are rounded to the first or second decimal place, so the total may not add up to 100%, or the same percentage may look different.
[About “LINE Research”]
LINE Research is a research platform for the smartphone era that aims to maximize business development and marketing activities for companies. Of the more than 6.5 million active monitors, 50% are between the ages of 10 and 29*, making it possible to conduct surveys with a low incidence of occurrence among students and young people. Additionally, unlike traditional survey panels, it is possible to contact people with little interest in research, making it possible to collect more general opinions. Since the survey is distributed via LINE push notifications, it is not only easy for users to respond in real time, but the screen design makes it easy to respond on smartphones, making it possible to conduct the survey effectively. *As of March 2024
“LINE Research” official website:
https://www.lycbiz.com/jp/service/line-research/
LINE Research provides free reports of past survey results. If you are interested, please see the URL below.
Research report/material request form: https://biz.line-research.line.me/pr_dl More details about this release:
https://prtimes.jp/main/html/rd/p/000000516.000129774.html