Panasonic Corporation
“Panasonic Protected Dog and Cat Adoption Event 2024” Event Report ~ A total of 5,671 people visited over 2 days, 253 rescued dogs and cats participated, and it became a place to meet new families.
……
[Image 1: https://prtimes.jp/i/24101/912/resize/d24101-912-18da598e08c4e8eeb048-0.jpg&s3=24101-912-70f0d23ea12af66de8402b299f582b2f-3332×1872.jpg] Panasonic Corporation will hold the “Panasonic Rescue Dog and Cat Adoption Event” on Saturday, April 27, 2024 and Sunday, April 28, 2024, which is a place where many rescued dogs and cats can meet new families. ) was held at Panasonic Center Tokyo over two days. (Cooperation: Asahi Shimbun Sippo Editorial Department)
[Image 2: https://prtimes.jp/i/24101/912/resize/d24101-912-d08a121c2b97d78e5f0f-1.png&s3=24101-912-89b67518433b8c4e71978613ce8b2214-1280×720.png ]
For Panasonic, which aims to make people’s lives more convenient and enriching and to make people and society happy, the animals that live in the same house are also part of our family. Panasonic held its first rescue dog and cat adoption event in 2022, and this is the fourth time it has been held.
This event was held as a place to learn about dogs and cats, and connect with new encounters.In addition to the adoption corner where 253 dogs and cats from 13 animal protection organizations gathered, representatives of protection organizations and A total of 5,671 visitors attended the event, which included a talk stage where you could hear directly from veterinarians and other experts, educational content through videos and panel displays, and a charity market where a portion of the proceeds will be donated to conservation
organizations. It was crowded. The total donation at this event was 558,158 yen.
◆View of the adoption corner The adoption corner, where rescued dogs and cats meet with prospective owners, has been expanded to about twice the size of last year. We strived to reduce the burden on the participating rescue dogs and cats, and matched them in a spacious space.
[Image 3: https://prtimes.jp/i/24101/912/resize/d24101-912-8a7f42403b396f890be9-2.jpg&s3=24101-912-30b15b049663256277a312abcad31335-1920×650.jpg] Visitors interact with rescued dogs at the adoption corner and listen to stories from rescue organization staff.
[Image 4: https://prtimes.jp/i/24101/912/resize/d24101-912-bca99468f079b7974b01-6.jpg&s3=24101-912-78fb9768ddfcfde2981c033ffee0accf-3465×2310.jpg] The rescued cats meet with visitors along with cards introducing their names and personalities.
[Image 5: https://prtimes.jp/i/24101/912/resize/d24101-912-5951417602d9503cb19b-2.jpg&s3=24101-912-abedea511abb27438b7294f0ece88a03-1920×650.jpg] Protected cats eyeing potential new owners
◆Learning content
[Image 6: https://prtimes.jp/i/24101/912/resize/d24101-912-21f9276005be5991701a-2.jpg&s3=24101-912-f7eeff2ffa80ec2841e11367c0606723-1920×1200.jpg] Many visitors listened intently at the talk stage where they could hear directly from experts.
[Lecture content]
・Yukiko Kitamura, representative of the NPO Neko no Mori: “Why is it necessary to spay or neuter cats? We ask the conservation group that created the mobile surgery van.”
・Rie Kaneko, representative of Gundog Rescue CACI: “We want to turn disposable bird hunting dogs into partners in life. We ask an organization that specializes in protecting them.”
・Masaaki Kano, representative of Study Dog School: “I want to live a more enjoyable life with my dog! What owners should know”
・Tokyo Cat Medical Center Director Dr. Yuki Hattori “What owners can do to help their cats live long, healthy and happy lives”
[Image 7: https://prtimes.jp/i/24101/912/resize/d24101-912-e8a92ed64391cf88b2d5-7.jpg&s3=24101-912-0f515bc3ec5a1565469209d0e1700efc-3801×2534.jpg] The photo exhibition “Everyone is a dog, everyone is a cat” reflects the feeling that “all dogs are dogs and all cats are cats, regardless of their origins.” The former rescue dog and cat are now living happily together, with loving photos and messages.
[Image 8: https://prtimes.jp/i/24101/912/resize/d24101-912-df60f0ca1ae3f6e56dfc-7.jpg&s3=24101-912-419fc2a615927d85caabcb04d10ab808-3900×2600.jpg] A visitor carefully reads the panel exhibit “A Story of a Dog – Hoping for Zero Killings” written and illustrated by kaisei, which depicts the reality of euthanasia.
◆Charity market scene
[Image 9: https://prtimes.jp/i/24101/912/resize/d24101-912-604b72fe20d1d96342c8-2.jpg&s3=24101-912-e9c4fc84e50d5c48c9c842663fd17b69-1920×1200.jpg] Charity market with a variety of products from exhibiting companies
[Image 10: https://prtimes.jp/i/24101/912/resize/d24101-912-b8ec3a72a4e95d414db6-9.jpg&s3=24101-912-53a31a47a11cb43999e2223cad46aeb0-3774×2516.jpg] We sell official goods made in collaboration with illustrator Yukari Miyagi. Proceeds will be donated to participating animal protection organizations.
◆Home appliances corner
[Image 11: https://prtimes.jp/i/24101/912/resize/d24101-912-b39d60e72fef21b2bd8a-10.jpg&s3=24101-912-c9bc025790ea77d2cb723f3cb6ec7635-1920×650.jpg] Panasonic has home appliances that support comfortable and healthy lives with dogs and cats. In addition to Giaino, which can deodorize even the smell of urine and poop, an HD pet camera that allows you to monitor the inside of your home on your smartphone, and a separate vacuum cleaner equipped with a brush that prevents loose hair from getting tangled, we are also introducing a new digital camera, LUMIX, for dogs at Pet Club. We also introduced hair clippers and LED neck lights (R).
■Voices from visitors■
This time, 74% of people who participated in the adoption event corner responded that it was their first time participating in an adoption event, the highest ever for a Tokyo event, indicating that interest in rescued dogs and cats is increasing year by year. I did. Regarding their feelings after participating in this event, 83% of respondents said they would like to adopt a rescued dog or cat in the future, and 17% said they could not adopt a rescued dog or cat, but would like to support them.Even those who had never participated before participated in this event. This event served as a place for people to seriously consider adopting rescued dogs and cats, and to connect with those who want to change the environment surrounding rescued dogs and cats.
[Image 12: https://prtimes.jp/i/24101/912/resize/d24101-912-7ddda805bc2d22effe03-11.png&s3=24101-912-0a08f130381cba27c484a5f0c2868fc2-316×294.png ]
[Image 13: https://prtimes.jp/i/24101/912/resize/d24101-912-4ec98c2ed4d96a09182d-11.png&s3=24101-912-8bf2d8e81a4d2c95a3151661574cb8fe-451×279.png ]
[Main visitor comments]
– Since it was sponsored by a company called Panasonic, even beginners could participate with confidence.
・I think this is a very good initiative that is easy for first-timers to get into and expands the scope of conservation activities, so I would like people to continue doing it.
・I hope that this will continue for many years to come, and that the efforts of rescued dogs and cats, the protection organizations and companies that support them will become more and more recognized by the public.
・I enjoyed all the events such as the charity market and the festival. I was worried about adopting a rescue cat, but I was very happy to learn that it is possible to adopt one in my own environment by consulting with a rescue organization.
・I know that conservation activities are very difficult, but I am filled with gratitude to the organizations and people involved who continue their efforts.
・I purchased official charity goods. I’m also looking forward to collaborating with these artists.
・I was surprised that the home appliances seemed to be very
comfortable for spending time with pets.
■Transfer report: “Kira-kun” found a new family (protection
organization: NPO Small Life Protection) ■
[Image 14: https://prtimes.jp/i/24101/912/resize/d24101-912-01CD984e46f9fe10CF95-13.jpg &s3=24101-912-DB22104F06499990264C8 A21C361-3024X2371.jpg]
On New Year’s Eve last year, my previous beloved dog passed away at the age of 20 years and 5 months. I felt lonely due to this sudden incident, and I was without a pet for a while. If I were to adopt another dog, I thought it would be a rescue dog. At that time, I learned that there was a Panasonic rescue dog and cat adoption event. It was my first time going to an adoption event, and I wanted to see what it was like, so my family of five attended.
I watched the adoption event from the viewing area until the scheduled time, and that’s when I spotted Kira. I felt that there was a resemblance to the child of the previous generation, and my heart fluttered as soon as I saw it. As soon as I entered the adoption area at the scheduled time, I went to see Kira and spoke to the animal protection organization, and I could immediately imagine a life with Kira. At that time, I also heard that he was 12 years old and had a chronic illness.
Kira’s previous owner passed away, and he had no one to take him in, so he lived alone at his owner’s house for a while. It seems that her relatives visited her sometimes, but not often, and when she was rescued, she was covered in hairballs and the fur on her tail was thinning. After hearing such stories, the family agreed that they wanted him to live a long life and to make him happy.
Kira seems to have settled into a new life. He started sleeping in our bed together at night. I love walking and am I really 12 years old? I feel full of energy. We also enjoy walking with Kira, and our family takes turns going for an hour each in the morning and evening. He’s very clever and gets up to a lot of pranks. It has now become an indispensable part of our family.