FamilyMart Co., Ltd.
FamilyMart employees experience the perspective of a customer with a disability and hold a trial session to recognize and share
disabilities in the store – Aiming to be a store that is easy for everyone to use –
……
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi; hereinafter referred to as FamilyMart) will conduct a training program for FamilyMart employees at the FamilyMart Yokohama Kaminoki-cho store (location: Kanagawa-ku, Yokohama-shi, Kanagawa prefecture) to deepen understanding of disabilities. We held a meeting to experience the perspective of customers with
disabilities. Through these initiatives, we will promote understanding of disabilities and strive to create stores that are easier for customers to use.
Initiatives aimed at making stores easy for everyone to use
Since 2020, FamilyMart has been holding an in-house event called “Disability Understanding and Employee Exchange Meeting” where employees can interact with employees with disabilities and experience their disabilities. So far, we have held a sale of vegetables harvested at an organic farm where employees with disabilities work, as well as trial events such as walking on Braille blocks using a wheelchair, sign language, and a white cane.
In order to increase the effectiveness of our efforts to create stores that are easy for everyone to use, we recently held a trial session for employees at FamilyMart stores.
-Details of “Meeting to experience the perspective of customers with disabilities”-
Date and time: June 7, 2024 (Friday) 14:00-17:00
Holding store: FamilyMart Yokohama Kaminokicho store
Participants: 30 FamilyMart employees including store instructors in Kanagawa Prefecture
Experience content: 1. Entering the store
2. Shopping scene in the store (for people in wheelchairs)
3. Shopping scene in the store (for people with visual impairments) 4. Exchange of impressions and opinions on each experience
1. Entering the store *Confirm that there are no obstacles to entering the store while in a wheelchair
[Image 1: https://prtimes.jp/i/46210/1298/resize/d46210-1298-cbb1a685b7e215247be1-1.jpg&s3=46210-1298-48ce8435e8c1711bdbb400653c50cef2-3900×2669.jpg ]
[Image 2: https://prtimes.jp/i/46210/1298/resize/d46210-1298-f75560d007b656d36609-2.jpg&s3=46210-1298-6e363993b3f7987eb09eea3feed0631d-1726×1280.jpg] 2. Shopping scene in the store (for people in wheelchairs) * Check by actually shopping to understand the perspective of customers in wheelchairs and whether they have any problems.
[Image 3: https://prtimes.jp/i/46210/1298/resize/d46210-1298-0da0c80c44d4db870c8f-7.png&s3=46210-1298-cf3a0ebe0cac520f52cf54486e62da0c-1729×1303.png ]
[Image 4: https://prtimes.jp/i/46210/1298/resize/d46210-1298-51CD1B70A4CF056CF056CF056CF056CF056CF056C1C-7.jpg &s3=46210-1298-550C1AC6443BDC9BDDC8888C29 8E4077E-3675×2624.jpg] 3. Shopping scene in the store (for people with visual impairments) *Confirm what kind of shopping support is desirable from the perspective of customers with visual impairments by actually shopping.
[Image 5: https://prtimes.jp/i/46210/1298/resize/d46210-1298-229baed3d9d7cb32cb83-3.jpg&s3=46210-1298-2369cc139f9986cae15e2ee3e3c74453-3900×2955.jpg]
[Image 6: https://prtimes.jp/i/46210/1298/resize/d46210-1298-cfb10d4dfc6d3c2ae831-5.jpg&s3=46210-1298-9b5751876be2403ceffc5968196fa90f-3536×2510.jpg ]
4. Exchange of impressions and opinions on each experience *All participants exchanged opinions on their impressions of the
experience, what they felt after experiencing it, and how it would be reflected in the store.
[Image 7: https://prtimes.jp/i/46210/1298/resize/d46210-1298-1c034873c70c23baa41c-4.jpg&s3=46210-1298-00d685382bf61786c19ff6c140140050-3900×2600.jpg ]
[Image 8: https://prtimes.jp/i/46210/1298/resize/d46210-1298-5507ed51346ced7bb681-6.jpg&s3=46210-1298-6ea2368eb6b55b11ebdadf300c0e94da-3900×2222.jpg] -Voices from trial session participants-
・I was able to see the condition of the store and the perspective of people with disabilities from a perspective that I would not normally experience, and I thought that I would be able to utilize this experience not only in my work but also in my daily life.
・I was able to understand the difficulty of operating a wheelchair and the areas where people with disabilities feel anxious.
・I was able to actually experience using a wheelchair, and I noticed many inconveniences from a customer’s perspective.
・After actually experiencing being blind, I was able to realize how much anxiety there is about not being able to see anything or not being able to hear anything.
We aim to hold this event, “Experiencing the Perspective of Customers with Disabilities,” in various locations around the country in the future, and will utilize the information to increase understanding of disabilities and create stores that are easier for customers to use. -Reference materials-
■Art exhibition at Family Mart
Artworks drawn by people with disabilities will be exhibited at FamilyMart stores
“Famima Gallery” will be held at stores in Chiba Prefecture from May 28th ～Creating a place to display works and supporting artistic and cultural activities of people with disabilities～
https://www.family.co.jp/company/news_releases/2024/20240521_01.html ■Visualize the skills of store staff so that you can use the store with more peace of mind
Display the “sign language greetings/written communication allowed” mark on your name tag!
Trial begins at stores in Tokyo
https://www.family.co.jp/company/news_releases/2024/20240403_01.html.html ■“Please tell me what you find difficult to use at convenience stores.” Holding information exchange meetings with people with hearing impairments with the aim of making the store more accessible to everyone
https://www.family.co.jp/content/dam/family/sustainability/topics/pdf/Topics_20240326_information-exchange-meeting-02.pdf#zoom=100 ■New “ear mark” button added to Famipay
Supporting shopping for people with hearing and language disabilities and the elderly
Improving the usability of the “Communication Support Tool (Board)” https://www.family.co.jp/company/news_releases/2024/20240226_01.html More details about this release:
https://prtimes.jp/main/html/rd/p/000001298.000046210.html