[Tokyo Public Corporation] Information on the 5th Design Management School Pre-Seminar
*View in browser* *Tokyo Public Corporation*
Press release: June 10, 2024
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Information on the 5th Design Management School Pre-Seminar
*We will once again be holding a design management school supervised by Yuhei Imai, who was introduced on TV Tokyo’s Cambria Palace as the “savior of small and medium-sized businesses”. Prior to this, two pre-seminars were held. If you are interested, please watch it. * The “Design Management School” run by the Tokyo Metropolitan Government will be held again this year. *
A “learning place” where corporate managers and designers can learn together and acquire “design management” through collaborative experience*
The school, which is in its fifth year this year, will be supervised by Kenma’s Yuhei Imai, who was featured on “Cambria Palace” (TV Tokyo) as a “savior of small and medium-sized businesses,” as he did last year.
* ◆Click here if you want to know about the 5th Design Management School now↓* https://www.tokyo-kosha.or.jp/support/shien/design/school.html
The school’s goal is to learn methods for creating “new products” and “new services” while incorporating elements of design into management, and to be able to repeatedly put this process into practice* It is a school that trains you to be ready for immediate work*. One of the characteristics of the course is that not only corporate managers but also designers participate as students, and they approach the lectures on an equal footing. In addition*
“Super practical sparring format”*
We will be holding a pre-seminar for both corporate managers and designers to familiarize them with the distinctive lecture content represented by , and the school’s unique style of “practical” design management.
Designer’s “new perspective” creates hits
“Business Design” for small and medium-sized businesses [Pre-seminar I (free)] https://www.tokyo-kosha.or.jp/topics/2406/0008.html
Behind the scenes of hit product development from the perspective of both companies and designers
* [Event Overview] *
■Date and time: *Wednesday, June 19, 2024, 15:00-17:00*
■Holding format: *Hybrid format* (*)
( *) Use real and online (ZOOM) together (on a first -come, first -served basis, advance application)
■Venue (real participation) (*2): Tokyo Midtown Design Hub
International Design Liaison Center
( * 2) Participation in the venue is 30 people (on a first -come, first -served basis, and applied in advance)
We talked about STTA, which is a high-performance water-absorbing sponge developed as an industrial material that has been branded as a water-absorbing tool for everyday use, and Kenma and Imai, who were involved in the development of Aion Co., Ltd.’s development staff and designers. Through a conversation with Yuhei, we will talk about the behind-the-scenes aspects of starting a new business, the reality of collaboration between companies and designers, and the “STTA” branding story.
■Program:
・Opening)
Encounter with a designer who creates something from scratch and the new business development process
・Talk session)
Creating a new business in collaboration with a designer. Find out why the water absorption tool brand “STTA” is a hit
・Business introduction)
About Tokyo’s design support to discover true strengths and utilize them to create new businesses
Design Management School/Tokyo Business Design Award
■Application/Details:
https://www.tokyo-kosha.or.jp/topics/2406/0008.html
How to manage the fusion of design and technology
Management perspective required of designers [Pre-seminar II (free)] https://www.tokyo-kosha.or.jp/topics/2407/0002.html
A look into our unique manufacturing philosophy that combines technology and design at a high level!
* [Event Overview] *
■Date and time: * July 5, 2024 (Friday) 14:30-16:40*
■Holding format: *Hybrid format* (*)
(*) Combination of real and online (Zoom) (first-come-first-served basis, advance application required)
■Venue (real participation) (*2): Tokyo Metropolitan Small and Medium Enterprises Promotion Corporation, Akihabara Government Building 3rd floor, 3rd conference room
(*2) Capacity for venue participation is 30 people
(first-come-first-served basis, advance application required) Mr. Ken Suzuki of Cado, who has two axes as a manager of a home appliance manufacturer and a designer who creates new value, will be on stage, and through a conversation with Mr. Yuhei Imai of kenma, who is the general supervisor of the school, we will introduce technology and design to a high level. We will talk about the “commitment to manufacturing” that is integrated at different levels.
■Program:
・Lecture)
* Concept of “design management” for designers* (Mr. Yuhei Imai) * “Designing the air” Philosophy and story behind Kado’s
manufacturing* (Ken Suzuki)
・Talk session)
* Creating hit products with “overwhelming technical capabilities” and “beautiful shapes” *
* The role of a designer who thinks from a management perspective* Mr. Ken Suzuki × Mr. Yuhei Imai
・Design management school introduction)
Mr. Yuhei Imai/Public Corporation Secretariat
■Application/Details:
https://www.tokyo-kosha.or.jp/topics/2407/0002.html
Overview of the 5th Design Management School
https://www.tokyo-kosha.or.jp/support/shien/design/school.html ■Application period: Monday, June 17, 2024 to Monday, July 22, 2024 (first deadline)
■Period: Thursday, August 29, 2024 to Friday, December 20, 2024 (10 lectures in total)
*See below for curriculum details
■Holding format: Real group training format (venues include rental conference rooms around JR Akihabara Station)
■Capacity for participants: 1. 10 small and medium-sized businesses in Tokyo 2. 10 designers
■Tuition fee: 50,000 yen (tax included) per company
*Up to 2 people per company can participate
“5th Design Management School” Curriculum
■Teachers who are active on the front lines
■Student feedback/satisfaction survey
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