[MDP Co., Ltd.] MDP starts providing small gifts to NTT Docomo’s health management and promotion app “d Healthcare”
*View in browser* *MDP Co., Ltd.*
Press release: June 10, 2024
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MDP starts offering small gifts to NTT Docomo’s health management and promotion app “d Healthcare”
*- As the first round, 125,000 bottles of one of the three types of “PLUS Calpis” series will be distributed -*
MDP Co., Ltd. (hereinafter referred to as “MDP”, Minato-ku, Tokyo, Representative Director: Hoshida), which provides the digital coupon distribution system “Petit Gift (R)”
NTT Docomo, Inc. (hereinafter referred to as “Docomo”, Chiyoda-ku, Tokyo, Representative Director and President: Ii
Motoyuki) will begin offering small gifts on its health management and promotion app “d Healthcare (R)*1.”
As the first step, Asahi Soft Drinks Co., Ltd. (hereinafter referred to as “Asahi Soft Drinks”, Sumida-ku, Tokyo, Representative Director and President: Yoneme)
We will distribute 125,000 bottles of one of the three types of “PLUS Calpis” series by Taichi).
“d Healthcare” is a health management and promotion app service for smartphones provided by Docomo with the aim of “giving everyone confidence in their health.”
In addition to being able to record and manage your daily step count, weight, blood pressure, pulse, and body temperature, we also provide a variety of content that helps you learn healthy habits in a fun way, such as step count missions and health column missions. In addition, we offer an online health consultation service*2 that allows customers to consult a doctor 24 hours a day via chat for a variety of health-related concerns, purchase over-the-counter medicine*3, receive online prescriptions*4, and collaborate with self-care clinics*5. We provide a wide range of support for health management and promotion.
*1 The “d Healthcare” app can be used regardless of whether you have a Docomo line contract or not. A separate packet communication fee will be charged for use.
*2Online health consultation service is available only to those who subscribe to the paid version. For more information about the service, please visit the official website (
Please check https://www.firstcall.md/).
*3 For details on purchasing over-the-counter medicines, please check the official website (https://minacolor.com/).
*4 For details on receiving prescriptions online, please check the official website (https://myshohosen.minacolor.com/).
*5 For details on the Self Care Clinic, please check the official website (https://minacolor.com/pages/clinic).
In this initiative, product information will be distributed using the content “Mission” function within the “d Healthcare” app, and users who have read the product information and completed the survey will be given a prize by lottery.
Winners can redeem their prizes at 7-Eleven stores nationwide.
*It may not be available at some stores.
* [Measure summary] *
*●Event schedule*
: June 10, 2024 (Monday) to June 16, 2024 (Sunday)
*●Coupon exchange period*
: June 10, 2024 (Monday) to June 23, 2024 (Sunday)
* ●Number of coupons distributed (number of winners) *
: 125,000 bottles
*●Target products*
:One of “PLUS Calpis Body Fat Care”, “PLUS Calpis Sleep/Intestinal Health Care”, “PLUS Calpis Immune Support” 128 yen (excluding tax)
*●Pick-up location*
: 7-Eleven nationwide (may not be available at some stores)
In this digital sampling campaign, MDP has achieved the following two elements.
1. Petit Gift uses “d Account” to authenticate users to prevent unauthorized acquisition and distribute one prize to each user. 2. More advanced data analysis can be performed through questionnaires. ⇒When conducting the second and subsequent campaigns with different products, it is also possible to cut and distribute segments from the data obtained with this initiative.
This campaign will begin by appealing to “d Healthcare” app users about the appeal of products aimed at improving and maintaining healthy habits.
Through this campaign, partner companies will be able to efficiently promote their products to health-conscious users. Additionally, this is MDP’s first attempt to distribute products through the “d Healthcare” app.
We will continue to expand our collaboration with various
health-related products and aim to provide highly convenient services for both users and partner companies.
*“Calpis” is a registered trademark of Asahi Soft Drinks Co., Ltd.
* ■ What is Petit Gift (R)? *
“Petit Gift(R)” is a campaign system that allows convenience stores to distribute digital coupons and gift certificates more easily and at a lower cost. Codes to be distributed are managed to avoid duplication, and there is a “erasing” mechanism that invalidates the codes once they are used. We have two menus: “Petit Gift for Business
(Business)” for campaigns run by companies in various industries, and “Petit Gift for Sampling” for manufacturers to sample their own products.
We also distribute and manage 6 million digital coupons per month.
* ■About patents related to small gifts*
Recently, Petit Gift has obtained a patent related to the service (Patent No. 7368872 (JP) “Sweepstakes application system, sweepstakes management server and sweepstakes application method” October 17, 2023). We can help with various campaigns using our small gift technology.
* ■Petit Gift (R) is recommended for the following companies* ◯I want to distribute “a large amount of products at low cost” in the new membership campaign.
◯We want new and attractive novelties to “activate” existing customers and members.
◯I want to run campaigns from time to time, but I want to leave everything to them, including product management, system support, and response to inquiries.
◯I want to acquire and accumulate a wide range of data regarding campaigns.
We also accept inquiries regarding additional products that meet your needs. Please contact us.
Website
MDP, Inc.
■Company overview
Company name: MDP, Inc.
Head Office: 11F Aoyama Tower Building, 2-24-15 Minami-Aoyama, Minato-ku, Tokyo Representative Director and President: Hironobu Hoshida
Established: July 2009
URL: https://mdp.inc/
■Contact information for press inquiries■
MDP Co., Ltd. Public Relations Department
Email address: pr@md-partners.co.jp
Phone: 03-6804-6490
■General inquiries■
MDP Co., Ltd. Sales Representative
Email address: mdp-support@md-partners.co.jp
Phone: 03-6804-6490
*About details about this release*
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